Walker Sands

FEBRUARY 8, 2022

After identifying the need for a more sophisticated tracking and integration, Sendbird also looked to Walker Sands to play a key role in its Marketo standup, which included optimizing lead scoring, establishing integrations for paid campaign tracking, and advancing data enrichment and integrity. Read the full case study here.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

Customer Experience Matrix

FEBRUARY 26, 2009

offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. I’d already noticed that the simplicity-focused vendors ( Marketo , Infusionsoft , OfficeAutoPilot and, as of yesterday, Genius.com ) build their campaigns as a list of steps with no branching flows.

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

Envy

MARCH 4, 2021

Marketing automation platforms like HubSpot, Marketo, and Pardot offer automated lead nurture workflows as a series of emails, each with a clear CTA. Lead scoring involves setting a value for each activity carried out by a lead, such as opening an email or downloading a white paper, and totting them up to create an overall score.

Lead Nurturing 109

Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

Full Circle Insights

SEPTEMBER 12, 2022

Terminus reported that 86% of marketers believe that ABM improves win rates and 80% say it improves overall customer lifetime value. Activation rates —These tell you how engaged your target accounts are with your campaigns. Depending on your goals, one of these solutions might be the right fit for you: Adobe Marketo Engage.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

SmartBug Media

APRIL 4, 2022

This means that when those potential customers search, you can make sure they find you with marketing activities such as an FAQ section on your website, a blog post, a white paper, or an in-depth video for complex explanations. This platform also integrates with your sales and marketing tools such as HubSpot, Salesforce, and Marketo.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Adobe Experience Cloud Blog

OCTOBER 16, 2014

Author: Ellen Gomes At Marketo we have a pretty interesting and diverse set of infographics – covering topics from marketing automation and social networks , to kittens and bacon. Step 2: Gather your data- Ideally, you’re working from a larger piece of content like a report, white paper, or data set. Infographics for everyone!

Content 48

Content B2B Thought Leadership Marketo Paid Search Agency 48

Marketing Insider Group

AUGUST 4, 2015

One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. You may think webinars, events, and white papers are great top-of-funnel lead generation tactics. The one you sometimes you think about, maybe when your email service provider pings you for high bounce rates?

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

The Point

SEPTEMBER 29, 2011

The subject of hot vs. cold leads was a prime topic at a Marketo roadshow event I attended earlier this month, when Paul Albright , the company’s Chief Revenue Officer, gave a compelling presentation on marketing metrics and some of the factors behind his company’s rapid success. Why is Marketo’s percentage so much higher than the average?

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Leads 100

The Point

MARCH 25, 2016

An effective registration page, one that maximizes conversion rates, reinforces the value of the event – perhaps by providing additional, more detailed information like speaker bios or an agenda. Even the most successful Webinars can suffer a 50 percent no-show rate. Marketo, Pardot) with your Webinar platform (e.g.

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

NuSpark Consulting

JUNE 23, 2017

When potential customers see your ad on Facebook, they can sign up for more info or request something from your business—like price estimates, newsletters, product demos, white papers, trials and much more. HubSpot, Salesforce, Marketo and other niche providers all support lead ad campaigns. Use Targeting to the Fullest.

Lead Generation 154

Lead Generation Paid Search Agency Facebook Lead Scoring 154

The Point

OCTOBER 30, 2013

If you send the prospect directly to the content (say, a white paper) upon him or her clicking in the email, how confident can you be that the individual is expressing an active interest in your topic? It’s why click-to-lead conversion rates are never 100%, no matter how good your landing page.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Landing Pages 100

Conversica

JUNE 22, 2022

Marketing automation allows Marketers to disseminate information through blog posts, white papers, social media, email, and a variety of other avenues. There’s no more wondering which marketing channels are converting, at what rate, and at what cost. Every activity is part of an overall plan, rather than an ad hoc activity.

Cost 52

Cost Digital Marketing Funnels Top of Funnel Funnel Advertising 52

SmartBug Media

NOVEMBER 3, 2020

Of course, on the front end, you can see how they are performing when it comes to clicks and conversion rates. For instance, if a lead downloads your Q4 Travel Industry Outlook white paper, you can add them to your white papers campaign (or you can be more specific and create campaigns for each white paper you produce—it’s up to you!).

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

KoMarketing Associates

APRIL 25, 2013

Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. Marketo is considered a leader in the lead management / marketing automation industry. How can search engine marketers leverage the functionality of Marketo specifically? Social media.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Directive Agency

MAY 29, 2019

In 2019, they will curate their live conferences with numerous first-rate speakers, workshops, webinars, videos, white papers, and additional resources to provide continuing education opportunities to the marketing communities. He also speaks at State of Search, General Assembly, MozCon, etc.

Search Marketing 74

Search Marketing Advertising Agencies Paid Search Agency Curation 74

Lake One

NOVEMBER 19, 2020

And more than just creating content like blogs, white papers, and case studies, you’ll need to master SEO, have a social media presence, and don’t forget about email marketing. If marketing is creating content to attract the wrong target, then the leads will likely have a lower conversion rate into sales. It’s a lose-lose.

Inbound Marketing 68

Inbound Marketing Marketing & Strategy Marketing Strategy Planning 68

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. Bounce rate. Once a lead reaches a specific score, they become an MQL.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

The Point

JANUARY 13, 2015

A campaign can generate a phenomenal open rate, an astonishing click rate, and even hundreds of leads, and yet contribute virtually nothing to the business. That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Walker Sands

JULY 16, 2019

Fueled by advances in data analytics and marketing automation, a well-designed and executed ABM campaign can speed up your sales cycle and dramatically increase conversion rates. Be sure to consider both quantitative factors such as win rates and profitability, as well as qualitative factors including company reputation and cultural fit.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Sales Qualified Leads 40

Adobe Experience Cloud Blog

MARCH 28, 2011

Follow this primer on what bounce rates are and how you can use marketing analytics to see how low you can go. First off, bounce rates measure the percentage of people who go to your site, then leave after viewing just one page. A higher rate means your site was a one-hit wonder.

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

The Point

JANUARY 25, 2012

Improve conversion (click to lead) rates by just a percentage point or two and you can increase lead volume (and slash Cost Per Lead) disproportionately. Information offers (white papers, ebooks, information kits) often work best because they appeal to prospects across a broad segment of the selling cycle. Not “learn more.”

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. Bounce rate. Once a lead reaches a specific score, they become an MQL.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

The ROI Guy

AUGUST 24, 2018

Shares a copy of the assessment report – We’ve all gotten that follow-up call, “I noticed you downloaded a white paper from our site”. One large database vendor customer leverages a Cloud Business Value Assessment tool to fuel outreach marketing campaigns, resulting in hundreds of new incremental opportunities each month.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Webbiquity

MAY 23, 2011

Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. White paper downloads. Landing page conversion rates. Digging into the results publicized in these case studies, what does B2B success look like? Blog visits and subscribers. Twitter followers.

Social Media 100

Social Media Media Case Study Case Studies 100

Directive Agency

MAY 29, 2019

In 2019, they will curate their live conferences with numerous first-rate speakers, workshops, webinars, videos, white papers, and additional resources to provide continuing education opportunities to the marketing communities. He also speaks at State of Search, General Assembly, MozCon, etc.

Search Marketing 45

Search Marketing Advertising Agencies Paid Search Agency Curation 45

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. Bounce rate. Once a lead reaches a specific score, they become an MQL.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Page views, email opens, white paper downloads, site search strings, and so on. Problem #1: Decay Rate of Intent Data. First, what is intent data? The Intent Data You Already Use.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

TrustRadius Marketing

NOVEMBER 14, 2019

It includes things like Open Rate, Click-Through Rate, Unsubscribe Rate, Response Rate, and Bounce Rate. . Control customer experience and is well-known to increase conversion rates. Look at bounce rate, common paths and more. For example, email automation covers several useful KPIs.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

SnapApp

AUGUST 20, 2015

Keep reading to find out how you can use interactive content to offer shorter lead forms, increasing your conversion rates while gathering all the prospect data your heart desires. . Here’s why short lead forms do the trick: Long lead forms cause high bounce rates. Walking this line is never easy. Advantages of Shorter Lead Forms .

Cost per Lead 48

Cost per Lead Sales Qualified Leads Conversion Lead Scoring 48

SnapApp

SEPTEMBER 30, 2015

Takeaway: You can easily incorporate sponsors while offering high-engagement content — this assessment yielded a 78% app completion rate ! You could offer a white paper on the importance of a strong relationship… or you could ask them how they’re doing. What's Your Inner Purple Squirrel?

Personalization 48

Personalization Examples Content Marketing Planning 48

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

The Point

SEPTEMBER 19, 2012

Calling prospects will almost always increase conversion rates; the only question is whether the increased return outweighs the cost of that manpower. This is an effective way to increase trial conversion rates yet stil avoid sending reps leads that don’t merit the effort.

Telemarketing 100

Telemarketing Marketing Automation Services Lead Nurturing Work Management 100

Adobe Experience Cloud Blog

JULY 28, 2015

Velocity: What’s the rate of movement from stage to stage? Do they download a white paper? And they track how deals move through those stages, so they know their conversion rates. You gain a clear picture (rather than a gut feeling) of which types of leads have the best conversion rates.

Analytics 48

Analytics Sales Qualified Leads Allocation Multi-Channel 48

Ambal's Amusings

MARCH 18, 2010

For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). The best example I’ve seen documented recently is from Junta42.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Industrial Marketing Today

DECEMBER 7, 2010

Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. Raised win rates on marketing-generated leads by 7% and reduced “no decisions” by 6%.

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Adobe Experience Cloud Blog

JANUARY 12, 2011

by Katie Byrnes The most recent Marketo white paper, Using Marketing Automation to Increase Your ROI on CRM , describes the key features offered by marketing automation systems as well as the various benefits of CRM systems and Marketing Automation systems can provide to your organization.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation CRM ROI 48