Adobe Experience Cloud Blog

OCTOBER 20, 2014

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo! YouTube Channel Do’s. YouTube Channel Don’ts.

Youtube 48

Youtube B2B Thought Leadership Top of Funnel Viral Marketing 48

Vidyard

SEPTEMBER 24, 2019

You might get by just fine with a free hosting service like YouTube for a marketing campaign video but need something more secure for a homepage video. You don’t want a classified executive briefing wandering onto YouTube. YouTube is the largest social network and the second-largest search engine in the world, right behind Google.

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Webbiquity

MAY 15, 2018

Dos Equis – YouTube. FulariousTV – YouTube. Tripp & Tyler – YouTube. Tripp and Tyler on YouTube. So some of the content below may have slipped into “classic” status, but hopefully it still amuses (or maybe you missed it). Keep It Interesante. Honesty is the best policy. And still funny.

Planning 253

Planning Paid Search Agency Work Management Social Networks 253

Adobe Experience Cloud Blog

DECEMBER 17, 2019

However, when behavioral attributes like purchasing traits, buying habits and preferred engagement methods become part of your company’s segmentation process , the effectiveness of your email campaigns rises exponentially. “Two men in the same demographic: Male, 61+ years, with income over $1 million. Here’s a great example.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

SmartBug Media

NOVEMBER 21, 2022

This purchase tends to be a big investment, and the best tool for you will depend on the types of accounts you target and the tools you'll need in order to integrate with the data enrichment platform. This tool is only available when you purchase the platform. Marketo Engage. Do your homework carefully. CMS and Content.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Vidyard

JUNE 7, 2021

YouTube Audio Library 5. Like Marketo. Listen to it on YouTube, then try to find similar-sounding songs based on the rhythm, speed, progression, instrumentation, or key. Here’s an example: If I pay for a royalty-free track that goes in my YouTube video, which then goes viral, I don’t pay extra. Bedtracks 4.2 Bensound 4.8

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Adobe Experience Cloud Blog

OCTOBER 29, 2019

It’s true that the current generation of consumers are making very deliberate purchasing choices – but so did the previous one. Purposeful Purchasing. Draw a clear, straight line from their point-of-purchase to the impact they’ll have on the world. Aside from the alleged disregard for bland condiments and rectangular soap.

Storytelling 93

Storytelling Merchandising Ethics Thought Leadership 93

Adobe Experience Cloud Blog

APRIL 19, 2019

YouTube: As the second-largest search engine, upload your videos here to build your audience without much additional effort. This method offers low-hanging fruit for increased viewership, helps with viewer engagement, and simplifies connecting with attendees post-purchase and post-event.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Adobe Experience Cloud Blog

JANUARY 2, 2018

Answer these questions in the content you share via your blog , your YouTube channel, your newsletters , and your media outreach. When you sign a new contract, for example, you could send your customer a personalized video or a custom piece of content geared toward a particular pain point that came up during the purchase process.

Personalization 134

Personalization Word of Mouth Thought Leadership Marketo 134

Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. According to smartinsights , 482,765 websites were using marketing automation technology last year, with HubSpot leading the pack with 21% market share; Marketo seems to be the preferred tool for large enterprises.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Adobe Experience Cloud Blog

OCTOBER 29, 2019

It’s true that the current generation of consumers are making very deliberate purchasing choices – but so did the previous one. Purposeful Purchasing. Draw a clear, straight line from their point-of-purchase to the impact they’ll have on the world. Aside from the alleged disregard for bland condiments and rectangular soap.

Storytelling 75

Storytelling Merchandising Ethics Thought Leadership 75

Vidyard

OCTOBER 16, 2019

Like Marketo. Listen to it on YouTube, then try to find similar-sounding songs based on the rhythm, speed, progression, instrumentation, or key. It means that you can purchase the track once and use it an unlimited number of times without paying a royalty, or paying a tiny percentage every time it’s used. YouTube Audio Library.

Video Marketing 102

Video Marketing Copyright Domain Advertising Agencies 102

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

In each of these cases, you’ll see repeat purchase behavior, which is great, but to get that wild brand growth that companies look for, you need true brand advocates. The influencers spread the love through unboxing videos and talking about Xbox controllers on YouTube, Twitter, and Instagram, which reached millions.

Peer-to-peer 109

Peer-to-peer Brand Identity Branding Loyalty 109

Aberdeen

OCTOBER 29, 2019

Max is a Marketo Certified Expert and has contributed to success at start-ups, midsized companies, and enterprises. You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Good news – It is now possible to know this, with up to 91% accuracy.

Peer-to-peer 40

Peer-to-peer Business Purchase Intent Youtube 40

Vidyard

JUNE 7, 2021

YouTube Audio Library 5. Like Marketo. Listen to it on YouTube, then try to find similar-sounding songs based on the rhythm, speed, progression, instrumentation, or key. Here’s an example: If I pay for a royalty-free track that goes in my YouTube video, which then goes viral, I don’t pay extra. Bedtracks 4.2 Bensound 4.8

Video Marketing 65

Video Marketing Best Practices Copyright Domain 65

Optinmonster

JANUARY 14, 2024

Marketo As a lead generation tool, Marketo is a prominent component of the Adobe Marketing Cloud, offering robust capabilities for B2B and B2C marketers. Marketo provides a comprehensive suite of tools for creating and managing targeted marketing campaigns across various channels, including email, web, social media, and more.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Adobe Experience Cloud Blog

DECEMBER 11, 2018

Anyone who looks for contact info is likely to scroll to the bottom of the page, where they’ll find links to Facebook, LinkedIn, Twitter, Google+, and YouTube. The post How to Improve Your Social Media Channels appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Understand Your Audience.

Social Media 134

Social Media Advertising Channels Media Urgency Marketing 134

Adobe Experience Cloud Blog

JUNE 24, 2014

At Marketo, we’ve stretched our wings into a number of new countries recently , and we’ve worked to navigate these new landscapes with a true understanding of our global audience. Before you take your digital marketing global, you need to know how your new audience is researching and purchasing products online.

Ads 48

Ads Banner Ads Marketo Thought Leadership 48

Adobe Experience Cloud Blog

FEBRUARY 9, 2015

There are a variety of tools that you can use to do this, but recently we did a webinar that focused on how combining the power of Marketo’s Real-Time Personalization and Google’s Remarketing can help accomplish these tasks. Let’s say a visitor comes to your website and looks at walking shoes, but doesn’t purchase.

Personalization 48

Personalization Conversion Marketo B2B Thought Leadership 48

SmartBug Media

DECEMBER 2, 2019

In fact, neuroscience confirms that 95 percent of our purchasing decisions are made subconsciously and people rely more on emotions and experiences when making these decisions. In addition: Folks are four times more likely to make a purchase when referred by a friend. In the U.S. Referrals are gold. Video Platforms.

Marketing Automation Services 91

Marketing Automation Services Budget Programs Tactics Cost per Acquisition 91

PureB2B

APRIL 20, 2017

Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. If you have transactional data such as past product purchases or current subscription plans, then offer related products or discounted subscription upgrades in your emails.

Personalization 89

Personalization Planning Marketing & Strategy Banner Ads 89

SpotMe Blog

JULY 27, 2021

Using participant feedback to improve your product, recycling webinar content into written content and blog posts for your website, and posting old webinars on YouTube as evergreen content are just a few bonuses that come with hosting webinars. The valuable insights you can gather from webinars make up for their cost in many ways.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Optinmonster

JANUARY 14, 2024

Marketo As a lead generation tool, Marketo is a prominent component of the Adobe Marketing Cloud, offering robust capabilities for B2B and B2C marketers. Marketo provides a comprehensive suite of tools for creating and managing targeted marketing campaigns across various channels, including email, web, social media, and more.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Customer Experience Matrix

NOVEMBER 19, 2008

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. Google and YouTube.) Marqui is a special case because they fell on financial hard times and the assets were recently purchased.) Yet there are so many more vendors I could add. How to choose?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

TrustRadius Marketing

OCTOBER 1, 2018

For example, one of the most recent posts explores how Adobe’s purchase of Marketo will affect the industry. Recent articles include tips on how to promote your business on Youtube, how to optimize using Google’s new search console , improvements for mobile conversion rate and more. A Sales Guy.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

PureB2B

APRIL 20, 2017

Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. If you have transactional data such as past product purchases or current subscription plans, then offer related products or discounted subscription upgrades in your emails.

Personalization 62

Personalization Planning Banner Ads Marketing & Strategy 62

ClearVoice

JANUARY 8, 2019

Marketo has a great cheat sheet to help you create your buyer personas. If your personas love video content and spend a lot of time on YouTube, you need to create video content. Personas are useful; however, customers don’t often purchase based on what the “average customer” does. How will content be distributed and promoted?

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

Adobe Experience Cloud Blog

FEBRUARY 28, 2012

Among the key takeaways: Inbound marketing is “the process of helping potential customers find your company – often before they are even looking to make a purchase – and then turning that early awareness into brand preference and, ultimately, into leads and revenue.” An outbound marketing strategy. Want to know more?

Inbound Marketing 48

Inbound Marketing Webinar Metrics Effectiveness Marketo 48

Marketing Insider Group

FEBRUARY 5, 2024

Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences. Ahrefs) In the US, 53% of people research products using search engines before making a purchase. Gitnux) YouTube mobile video consumption grows by 100% every year. Search Engine Journal) Google drives 59.2% of all clicks.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Vidyard

JANUARY 6, 2022

YouTube Statistics 3.7 How to Add a Video to a Free-form Marketo Landing Page 3.3.4 What is the Ideal YouTube Video Length 1.5 How to Add Automatic Closed Captioning on YouTube 3.1 Step #2: Open YouTube Studio 3.3 Build Your YouTube Presence with Automatic Closed Captioning 1. Facebook Video Statistics 3.2

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Adobe Experience Cloud Blog

NOVEMBER 28, 2016

The piano happens to be one of my favorite instruments, and if you’ve never listened to The Piano Guys , a group that covers everything from Beethoven’s 5 Secrets (a favorite of mine) to Rolling in the Deep, you need to stop what you’re doing right now and pull up their YouTube channel. Back to Erica.

B2B Sales 48

B2B Sales B2B Thought Leadership B2B Thought Leadership 48

QuanticMind

OCTOBER 26, 2017

Martinez also recommends that advertisers explore multiple video channels, including YouTube, Facebook video, hashtag-targeted Twitter videos and SnapChat, as well as potential future opportunities for outdoor as video wall advertising sees more adoption. >>Back to top. Similarly, YouTube is also something of a melting pot.

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40

NetLine

OCTOBER 12, 2018

In some ways, it’s contracting – if you’ve been following the news, Marketo was recently purchased by Adobe in a massive deal that has the industry buzzing. According to a recent Demand Gen Report survey, “45% of buyers are spending more time researching purchases compared to last year.”. Evaluate what you have already.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

Anyword

SEPTEMBER 29, 2021

Ad platforms such as AdWords, Facebook , and Twitter have created a whole new way of purchasing ad spots in the form of programmatic advertising, which is the automated process of buying and selling ad inventory through an exchange. This extensive selection includes Amazon SNS, Salesforce, Twitter, YouTube, and Facebook Connect.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Onalytica B2B

JULY 16, 2018

He spoke of the AIDA marketing model (Awareness, Interest, Desire and Attraction) to describe the stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision. Previously, he was the senior manager of social media strategy at Marketo.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Vidyard

JULY 29, 2014

Marketo has an excellent template that covers almost all of the bases, and you can find it as an Excel file here. While these templates are great, they don’t mention video outright, or are limited to YouTube. How to get started First off, find yourself a good RFP template, and tailor it to your company’s needs.

RFP 50

RFP Marketing Automation Services Marketing Automation Automation 50

TrustRadius Marketing

OCTOBER 1, 2018

For example, one of the most recent posts explores how Adobe’s purchase of Marketo will affect the industry. Recent articles include tips on how to promote your business on Youtube, how to optimize using Google’s new search console , improvements for mobile conversion rate and more. A Sales Guy.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40