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How to Close More Deals with Accelerator Campaigns

Adobe Experience Cloud Blog

JULY 16, 2013

You should choose late stage offers that help identify purchase intent, such as product demos, buyer’s guides, etc. Here are some things we’ve tested: offer (demo vs. book/white paper); reward amount (no reward vs. $50 vs. $100 giftcard); personalization (standard HTML email vs. text-only). Email Marketing'

Campaigns 48
Campaigns Eye-Tracking Thought Leadership Marketo 48
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What is B2B Demand Generation?

Inbox Insight

JANUARY 5, 2023

Targeting key accounts by giving them early access to relevant white papers and webinars for example can go a long way in strengthening the relationship and building demand with your target accounts. B2B buyers in the middle-of-the-funnel (MOFU) need to be educated, therefore white papers and eBooks are vital resources.

Demand Generation 52
Demand Generation Demand Generation Agencies Top of Funnel Demand 52
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