Marketing Insider Group
JANUARY 24, 2013
Marketo – Marketo.com – Marketing software. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. Write case studies, eBooks, white papers, etc. Presenters of Inbound Conference. Cambridge, MA – [link]. Global – [link].
Adobe Experience Cloud Blog
FEBRUARY 15, 2012
An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after.
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Content Standard
OCTOBER 21, 2014
Your marketing team will undoubtedly lead this charge, but don’t cheat yourself of the rich subject-matter expertise available in other areas: department executives, company product folks, engineers, the board of directors,your founders, and even public relations leaders. If you start with a webinar, create a white paper.
B2B Marketing Zone Posts
MARCH 3, 2010
Mapping marketing content across the buying cycle and personas - Fearless Competitor , February 4, 2010 Today, Find New Customers hosted a webinar with Jon Miller, VP, Marketing at Marketo. White Paper (50). One of the key principals he shared was the process of mapping content to the way your customers buy.
Hinge Marketing
JULY 6, 2022
White Papers. White papers have been around for decades—and for good reason. People look to white papers for a serious exploration of a technical or practical topic in a compact format. Another option is to distribute your white paper through a third-party service, expanding your visibility.
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