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3 Ways to Improve the Quality of Your Sales Leads

Adobe Experience Cloud Blog

Therefore, creating scoring criteria that take into account the ever-changing demographic and psychographic elements of your prospective customers is crucial. 3 Ways to Improve the Quality of Your Sales Leads was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Unfortunately, it also can be time consuming.

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Developing a Content Strategy: 25 Questions to Ask Your Team First

ClearVoice

Marketo has a great cheat sheet to help you create your buyer personas. What are the psychographics for my buyer personas? Psychographics are the attitudes, aspirations and other “psychological” information about your target audience. HubSpot offers an excellent beginner’s guide on using psychographics in your marketing.