Only B2B
MARCH 13, 2024
It’s the best-promoted content that wins.” Promotion and monitoring: This includes promoting your syndicated content and tracking its performance across different channels. Essential Tools for Data Collection: Marketing automation platforms like HubSpot and Marketo are invaluable tools for B2B marketers.
The Point
OCTOBER 14, 2010
Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Systems like Marketo can be used to remind sales reps (via sales alerts) of untouched or stale leads. Marketo has more than 300 content assets on offer on its Website.). Think you have enough content?
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NuSpark Consulting
AUGUST 23, 2018
White Papers and E-Books. The goals for white papers and e-books can be to: Generate qualified leads. You create a landing page that convinces people to give you their contact information in exchange for downloading the white paper. But that’s a subject for another blog post. Goal Assessment.
PathFactory
JUNE 29, 2020
How to make it happen in PathFactory + Marketo. For me, the biggest advantage PathFactory provides is the ability to identify how long someone has spent on content and then action that data in marketing automation – in our case, Marketo. This case is a little bit different though. Has Read Part 1” and “02. Has Read Part 2”.
Walker Sands
FEBRUARY 8, 2022
After identifying the need for a more sophisticated tracking and integration, Sendbird also looked to Walker Sands to play a key role in its Marketo standup, which included optimizing lead scoring, establishing integrations for paid campaign tracking, and advancing data enrichment and integrity.
ANNUITAS
FEBRUARY 27, 2014
You cannot purchase Marketo or Pardot or any of the other multitude of solutions available and expect to suddenly see a tremendous increase in the volume or quality of leads. Webinars, white papers and videos do not constitute a strategy. Nor do bi-weekly emails promoting them. This is far from what should be happening.
The Point
MARCH 25, 2016
Studies show that starting email promotions more than 7 days prior to an event increases the size of the audience by 36%. Marketo, Pardot) with your Webinar platform (e.g. For more ideas on increasing registration for online events, download our free white paper: “ Top 10 Tips for Webinar Invitation Success. ”.
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