Perkuto

MARCH 4, 2020

In our haste, we accidentally deployed a promotional message … READ MORE > I remember my first day as a Perkuto employee. It was late in the day, and my team and I were rushing to get one last message out the door. sound familiar?)

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Marketo Promotion Marketing Automation Practices 80

Adobe Experience Cloud Blog

SEPTEMBER 19, 2018

The post Growth Hacking Promotes Rapid Development—But Can You Sustain It? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. With the right combination of strategy, analysis, and tactics, you can accelerate your growth today without sacrificing your ability to manage that growth tomorrow.

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Promotion Funnel Advertising Top of Funnel Guidelines 128

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Systems like Marketo can be used to remind sales reps (via sales alerts) of untouched or stale leads. Marketo has more than 300 content assets on offer on its Website.). Think you have enough content?

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

SnapApp

MAY 16, 2018

Well have no fear, lonely marketing ops manager, we’ve got 10 hacks to help you optimize your Marketo instance to stay ahead of the curve and make your ops life less stressful. Using static lists in Marketo is invaluable on weeks where we have a lot of different email promotions occuring. Utilize the power of a static list.

Marketo 48

Marketo Top of Funnel Planning Marketing Automation Services 48

SnapApp

MAY 16, 2018

Well have no fear, lonely marketing ops manager, we’ve got 10 hacks to help you optimize your Marketo instance to stay ahead of the curve and make your ops life less stressful. . Using static lists in Marketo is invaluable on weeks where we have a lot of different email promotions occuring. Utilize the power of a static list.

Marketo 48

Marketo Top of Funnel Planning Marketing Automation Services 48

Adobe Experience Cloud Blog

OCTOBER 21, 2020

This meant we could take advantage of decreased ad costs to boost awareness of our offering, empowered with our Marketo Engage solution. That’s a lot of work for a marketing team of three, but we managed it with speed and confidence with Marketo Engage. Tip 4: Use Net Promoter Scores when working in high volume.

Lead Nurturing 174

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 174

SmartBug Media

FEBRUARY 17, 2021

With Velocity scripting, you can create dynamic content within your Marketo assets that reaches beyond simple segmentation and drives those one-on-one experiences that inspire action. Velocity scripting in Marketo will pull field values directly from your Marketo Database and let you feed those details into your dynamic marketing content.

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Marketo Planning Paid Search Agency Conversion Rate 95

Adobe Experience Cloud Blog

DECEMBER 14, 2016

Self-Promotion is Self-Preservation. That’s where self-promotion comes in. Attitudes towards self-promotion have changed in recent years, as people have come to recognize that it’s a self-preservation strategy. Unfortunately, an article published on Forbes, “ Why Is Self-Promotion So Hard For Women?

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Promotion Peer-to-peer Marketo Ideal Customer Profiles 48

Adobe Experience Cloud Blog

MARCH 28, 2017

If you were an early adopter of inbound marketing , you might have spent 80% of your time creating content and 20% of your time promoting it. To increase engagement, you need to spend 20% of your time creating content and 80% of your time promoting it. . Here are four ways you can promote your content to increase engagement: 1.

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Promotion Webinar Metrics Marketing & Strategy B2B Thought Leadership 48

Webbiquity

AUGUST 4, 2020

Promotion is certainly another vital component. It provides functionality for marketing and promoting your event, online registration, email notifications, branding of all event materials, interactive polls, the ability to promote downloads, chat, Q&A, and audience analytics. Is your information unique? EasyWebinar.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Martech

DECEMBER 7, 2023

He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. .” That’s a landscape Du Nguyen is seeking to transform with his AR-powered gift card start-up Cardii. ” For years, marketing teams just sent emails with a link to a static gift card.

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Marketo Customer Surveys Trigger Marketing Amazon 106

Webbiquity

AUGUST 18, 2020

As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform. It also integrates with Microsoft Teams, Salesforce, Marketo, HubSpot, and other platforms. Communique.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

SnapApp

JANUARY 12, 2017

They promote what’s coming beforehand, but then they forget to continue the process during, and after the event. Before the event, the goal of your promotion content should be to hook your audience with interesting, engaging material that connects their attendance to your booth or talk. Or some combination of the above.

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Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

They promote what’s coming beforehand, but then they forget to continue the process during, and after the event. Before the event, the goal of your promotion content should be to hook your audience with interesting, engaging material that connects their attendance to your booth or talk. Or some combination of the above.

Planning 48

Planning Top of Funnel Promotion Content 48

Paul Gillin

APRIL 11, 2014

I often cite marketing automation vendor Marketo as a shining example of a company that gives away great information as a way to promote its business. Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms. B2B Content Marketing Social Media Marketo'

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Marketo Social Media Lead Generation Marketing Automation Services 50

Only B2B

MARCH 13, 2024

It’s the best-promoted content that wins.” Promotion and monitoring: This includes promoting your syndicated content and tracking its performance across different channels. Essential Tools for Data Collection: Marketing automation platforms like HubSpot and Marketo are invaluable tools for B2B marketers.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Marketing Insider Group

DECEMBER 10, 2020

Event Registration, Marketing, and Promotion. Event Registration, Marketing, and Promotion. To simplify data collection, transfer, and integration, consider using a combined platform for event registration, promotion, and marketing. Examples of MAPs that you may consider include: Marketo. Event Budget Management.

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Marketing Automation Services Marketing Management Planning Process 349

Adobe Experience Cloud Blog

MAY 13, 2015

Author: Katie Pope For those of you who are unaware, Marketo’s Revvie Awards recognize and celebrate customers and partners who are using the Marketo product to push the status quo and break away from the competition. Step 2: Promote, Promote, Promote! Customer Awards Programs Are Mutually Beneficial.

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Marketo Budget Programs Terms and Conditions Thought Leadership 48

Adobe Experience Cloud Blog

JANUARY 22, 2014

Author: Ray Carroll Promoting employees from within is a smart practice — especially when it comes to your sales team. At Marketo, our data shows that internal hires to our sales team often ramp faster than outside hires. The promotion is far from symbolic — it carries a lot of new responsibilities.

Promotion 48

Promotion Peer-to-peer Marketo Thought Leadership 48

Ambal's Amusings

FEBRUARY 17, 2010

Does your marketing promote your Corporate Social Responsibility program? Sarah Mitchell says that promoting a company through altruistic activity is going to be far more effective than slick advertising campaigns. Promoting a company through altruistic activity is going to be far more effective than slick advertising campaigns.

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Promotion Copywriting Sales Cycle Marketo 100

chiefmartech

JUNE 6, 2016

Two billion-dollar M&A deals: Marketo was acquired by private equity firm Vista Equity Partners for $1.79 Marketo’s deal isn’t industry consolidation — at least not yet. Let’s start with Marketo. Marketo’s acquisition by Vista is not “consolidation.”

Marketo 40

Marketo Marketing Automation Services Peer-to-peer API 40

Litmus

APRIL 18, 2024

This is a common split, with promotional emails from one ESP and transactional emails from another; or sometimes it makes more sense for the marketing team to use one ESP and sales using another. If you’ve ever received an email promoting a product you just purchased, you know what we’re talking about.

Email Marketing 78

Email Marketing Marketing Automation Services Work Management Planning 78

Engagio

SEPTEMBER 29, 2023

In my time at Marketo I found that I could generate 50% more qualified sales leads at 33% lower cost by nurturing my not-yet-ready-to-buy prospects. And perhaps most importantly, the content should be useful and not promotional; educational and not salesy.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Adobe Experience Cloud Blog

APRIL 23, 2015

In fact, a new report released by Marketo and The Economist Intelligence Unit (EIU), has shown that Asia Pacific (APAC) marketers are already pretty savvy. Increasingly, the marketing chief will be called on for advice on which way to steer the company and will be able to provide the insights to support their decisions.

Promotion 48

Promotion Resource Management Planning B2B Thought Leadership 48

Martech

OCTOBER 1, 2021

It describes its mission as promoting health, wealth and happiness. Perkuto will expand MERGE’s marketing operations offerings, bringing Marketo and Workato managed services to MERGE clients. At the same time, Perkuto will be able to leverage creative, performance marketing and CX design capabilities from MERGE.

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Jigsaw Storytelling Acquisitions Marketo 102

Adobe Experience Cloud Blog

DECEMBER 9, 2019

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program.

Marketo 20

Marketo Communities Thought Leadership Marketing Automation Services 20

Adobe Experience Cloud Blog

MARCH 25, 2020

Nothing is more disheartening than spending time and advertising money promoting your webinar—only to have a handful of folks attend. Promote the reward visually in all invitation emails, reminder emails and the registration landing page. Record your webinar, promote the recording, and extend the lifespan of your content.

Webinar Metrics 174

Webinar Metrics Marketing Automation Services Marketing & Strategy Thought Leadership 174

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman Marketo User Summit has officially kicked off! 1,400 attendees file into the Grand Ballroom at the Hilton to hear our first keynote speakers–Marketo CEO, Phil Fernandez, former Cisco CEO and Marketo board member Sue Bostrom, Debbie Qaqish from the Pedowitz Group, and Alexandre Pelletier from Aquisio.

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Marketo Enterprise Management Fulfillment Social Media 48

Adobe Experience Cloud Blog

JANUARY 11, 2013

To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. Promotional channels include email campaigns, events and social media. Here are some tactics we use at Marketo to get more out of our content promotion: Engage your influencers.

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Paid Content Promotion Banner Ads B2B Thought Leadership 48

Engagio

OCTOBER 11, 2021

A few years later, a couple of ex-e.pihanites, our very own Jon Miller along with Phil Fernandez, started Marketo to focus solely on B2B marketing and created what has now become the Marketing Automation space. You know the story here, Marketo, Eloqua and a few others came to quickly dominate the B2B marketing world.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

PathFactory

JUNE 29, 2020

How to make it happen in PathFactory + Marketo. For me, the biggest advantage PathFactory provides is the ability to identify how long someone has spent on content and then action that data in marketing automation – in our case, Marketo. This case is a little bit different though. Has Read Part 1” and “02. Has Read Part 2”.

Campaigns 52

Campaigns Marketo Sales Qualified Leads Lead Scoring 52

Martech

FEBRUARY 8, 2024

Promotions were earned. New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. SALs (Sales Accepted Leads). Marketing/sales alignment was never better. Bonuses were claimed. Lead generation was at an all-time high.

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Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 117

Adobe Experience Cloud Blog

JANUARY 27, 2009

Well, at Marketo , we’ve built a world-class demand generation machine that has helped us in just 10 months to sign up over 130 customers in more than eight countries, including companies such as Thomson Reuters, Reed Business, and CollabNet. Here’s an outline of the topics I covered: Marketo's demand generation funnel.

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Demand Generation Marketo Demand Generation 48

Valasys

APRIL 15, 2024

Here’s how automated email sequences achieve this: Content for Every Stage: Share educational resources for those just starting their research, offer exclusive promotions to engaged leads, and provide personalized recommendations for those close to making a purchase.

Email Marketing 40

Email Marketing Automation Campaigns Top of Funnel 40

The Point

SEPTEMBER 24, 2012

Let’s face it; a live product demo is a tough sell. As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle. So how do you make sure that a demo attracts those critical buyers who are actively evaluating solutions like yours?

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Promotion Product Tips Webinar Metrics 100

Adobe Experience Cloud Blog

OCTOBER 27, 2020

And while the Net Promoter Score (NPS) is used everywhere, in an age when how people interact with and recommend brand has changed significantly since its inception in 2013, perhaps its days are numbered. If it’s possible to figure which is the happiest country on Earth, it’s possible to work out if your customers are happy.

Customer Satisfaction 174

Customer Satisfaction Tips SMS Thought Leadership 174

Adobe Experience Cloud Blog

SEPTEMBER 25, 2013

Author: Maggie Jones Last Thursday, Pinterest announced it would follow in the footsteps of Facebook and Twitter, experimenting with paid promotions from a “select group of businesses.” That blurring, of course, is exactly what makes native advertising (like Pinterest’s plan to launch promoted pins) so effective. Intentional?

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