SmartBug Media

AUGUST 7, 2020

Here are a few tips for designing a successful webinar, plus instructions for how to put it all together with GoToWebinar and Marketo. Sometimes, a short, 15-minute product walk-through can be more effective than an hour long deep dive—maybe all people need is a quick intro to your product and a chance to ask one question.

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Marketo Webinar Metrics Bandwidth FAQ 105

SmartBug Media

MAY 14, 2021

This is true regarding learning Marketo as a beginner. Marketo is a marketing automation platform that provides “ end-to-end engagement for modern demand marketing.”. If you are ready to begin your Marketo journey, there are three learning paths for Marketo beginners that we recommend: Marketo’s own resources, Udemy, and YouTube.

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Marketo Marketing Automation Services Work Management Marketing Management 69

SmartBug Media

MARCH 17, 2021

The Marketo customer lifecycle is defined by six core stages, represented in a Venn diagram that concentrates at a common point at the base, allowing for complete customer flexibility and movement within the customer lifecycle. Retention/Loyalty : When a customer purchases the product, uses it, and comes back for more.

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SmartBug Media

JANUARY 15, 2021

Marketing attribution tracks the ways consumers interact with products or brands before making purchases, determining the specific touchpoints that moved them to the next steps in the purchasing process. We’ve created an assessment that will help you understand where your business falls on the Marketo Attribution Readiness Maturity Model.

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Marketing Attribution Marketo Multi-Touch Attribution Enterprise Management 87

SmartBug Media

FEBRUARY 12, 2021

If this is you, Marketo Workspaces could be a lifesaver. In this article, I break down what you need to know about Marketo Workspaces, along with how to use them to simplify work for your marketing team and target leads effectively. What are Marketo Workspaces? What are Marketo Workspaces? Smart campaigns. Smart lists.

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Marketo Landing Pages Cross-Selling Marketing Automation Services 64

SmartBug Media

APRIL 24, 2020

Tokens are part of the genius of Marketo, offering an incredible opportunity to streamline your marketing automation. In one instance, I was able to use program tokens to reduce the time it took to get an event program out the door from four hours down to about 45 minutes,” shared 2020 Marketo Champion Brooke Bartos. “In

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Marketo Tactics Copyright Landing Pages 99

SmartBug Media

MARCH 13, 2020

Marketo has account-based marketing functionality, giving marketers and sales teams alike the capability of running successful account-based marketing campaigns. Here are three tips to help you get Marketo set up for success. Marketing, sales, customer success, and product departments all have great insights into customers.

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Account Based Marketing Marketo Ideal Customer Profiles Lead Ranking 90

SpotMe Blog

AUGUST 20, 2021

This collaboration allows joint Marketo Engage and SpotMe customers to design, measure and run smarter events in any format: hybrid, virtual or in-person. “We Get started with the Marketo integration by following this setup guide. With today’s announcement, SpotMe integrates with Marketo Engage, part of Adobe Experience Cloud.

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Marketo Marketing Automation Services Multi-Channel Marketing Management 52

SmartBug Media

MARCH 17, 2020

If you are a new Marketo user, or if you are evaluating Marketo as a solution , here are some tips for using Marketo’s dynamic content feature to save yourself some time. What Does “Dynamic Content” Mean in Marketo? Who Sees Marketo’s Dynamic Content? List events in specific regions or cities.

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Marketo Marketing Management Psychographics Content 94

Adobe Experience Cloud Blog

OCTOBER 16, 2020

A big part of this is ensuring that your team productivity and company culture remain intact. Keep Productivity Alive. Taking the time to send an email or highlight an accomplishment during a video chat will reinforce productivity in a positive way. Remote work isn’t a new concept. Maintain Structure With Clear Expectations.

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Product Paid Search Agency Companies Work Management 158

SmartBug Media

APRIL 17, 2020

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Sales Insights.

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Marketo SMB Lead Scoring Lead Ranking 66

Perkuto

MARCH 14, 2022

As a user of Marketo, when was the last time you received a survey about your experience using the product? It had been a while for us– and this was the inspiration behind developing the annual Marketo study. And, could the results influence or even help drive Marketo’s product roadmap?

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Marketo Advertising Benchmark Communities Customer Surveys 52

Customer Experience Matrix

APRIL 10, 2014

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. But it''s Acxiom, not Marketo, doing the hard part of matching advertising audiences with identified individuals.

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Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

APRIL 17, 2015

My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” But one of Marketo’s biggest technical weaknesses has always been an inflexible data model. This was a common limitation among early B2B marketing automation products but many have removed it over the years.

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Marketo Enterprise Management Mobile Advertising Salesforce.com 120

Atomic Reach

FEBRUARY 28, 2019

We're thrilled to launch our latest integration with the best-in-class, recently acquired marketing automation platform, Marketo. Want to learn more about Atomic Reach for Marketo ? It's happening. This integration enables marketers to connect with their customers using language that resonates.

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Marketo Product Lead Scoring Lead Ranking 60

Oktopost

SEPTEMBER 9, 2019

Here at Oktopost, we love Marketo. As always, getting to spend time with the Marketo team was awesome. As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. Marketo always finds a way to take partner events to a new level.

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Marketing Automation Services Marketo Enterprise Management Work Management 77

Adobe Experience Cloud Blog

DECEMBER 6, 2019

We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. The deadline to apply for the Marketo Champion Program 2020 is this week, on December 6th, 2019. How did you find out about the Marketo Champion program?

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Marketo Personalization Thought Leadership Class 89

ANNUITAS

MAY 9, 2016

Spring is my favorite season for many reasons, but one of the top reasons is the annual Marketo Marketing Nation Summit #MKTGNATION where like-minded marketers that are passionate about all things marketing and especially marketing automation, come together to share knowledge, experience and insights that are helpful for all marketers.

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Marketo Peer-to-peer Planning Marketing Automation Services 100

Adobe Experience Cloud Blog

SEPTEMBER 20, 2018

I am thrilled to announce that Marketo has entered into a definitive agreement to be acquired by Adobe. Adobe and Marketo both share an unwavering belief in the power of content and data to drive business results. This announcement is a momentous occasion for Marketo, as it signals the next phase of our company’s growth.

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Digital Transformation Marketo Enterprise Management B2B Thought Leadership 134

Customer Experience Matrix

APRIL 15, 2015

Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. Marketo has attracted a respectable array of partners who extend its capabilities.

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Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Adobe Experience Cloud Blog

APRIL 27, 2020

Keep productive. Keeping productive at home is one of the biggest challenges. A productive workday involves following the steps already mentioned but also taking advantage of the tools and software out there to help make your working day easier. It’s a self-selling product. Internet speeds to improve.

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Work Management Product Phishing Skype 163

Adobe Experience Cloud Blog

AUGUST 24, 2017

With that in mind, I am excited to share that together Marketo and Google Cloud are announcing a multi-year alliance to transform engagement solutions for the enterprise. Here are three reasons Marketo and Google Cloud together will transform business for marketers: 1. Why is this critical? The AdTech/MarTech Walls Will Come Down.

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Valasys

MAY 31, 2019

HG for Marketo has been designed to link directly to the users’ marketing automation platform & to reflect upon the latest technologies being used by the potential & existing customers. Marketo is a long-standing leader in B2B marketing which was acquired by Abode on October 31, 2018.

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Marketo Marketing Automation Services Lead Ranking Marketing Management 56

Perkuto

DECEMBER 16, 2019

A shortage of Marketo-trained trained talent. How is your organization managing production output, especially during influxes of campaigns? Is your Marketo instance designed to handle changes, increased capacity—and still function … READ MORE > Limited time.

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Marketo Design Training Course 52

Net-Results

FEBRUARY 21, 2020

I’m the founder & CEO of Net-Results, a marketing automation startup that regularly goes head-to-head with Marketo. I speak regularly with multi-year Marketo users considering whether they should switch to another platform. If you weren’t aware, Marketo was acquired by Adobe. Hint: the smaller, agile startup wins.

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Marketo Marketing Automation Services Tools Startups 52

Customer Experience Matrix

FEBRUARY 27, 2013

There were two bits of news from Marketing Automation Land yesterday: Marketo announced it has filed a draft registration statement for an initial public offering, and Eloqua CEO Joe Payne was quoted as saying his company plans to expand into business-to-consumer marketing. The Marketo news is long-expected.

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Eloqua Marketo Marketing Automation Services Marketing Management 120

Martech

OCTOBER 3, 2023

The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. Dynamic Chat capabilities now facilitate engagement on multiple fronts and closer integration with Marketo Engage. Keep reading for the details. Why we care.

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Marketo Enterprise Management Template Sales Qualified Leads 119

Outgrow

FEBRUARY 4, 2021

Outgrow Product Update for January 2021. So, welcome to Outgrow’s January 2021 product update. Through this product update, we aim to offer a more inclusive user experience. With this product update, Outgrow’s launch in email feature will be compatible with Constant Contact. Accessibility for All Users. So, stay tuned!

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Outgrow Product Marketo Startups 52

Square 2 Marketing

JULY 26, 2021

Do you want to move from Marketo to HubSpot? HubSpot has made major inroads in moving upstream to ensure its products work well with enterprise-level companies.

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Marketo Hubspot Press Optimization 52

ANNUITAS

MARCH 21, 2023

Adobe has made significant advancements to its Dynamic Chat capabilities inside Adobe Marketo Engage. The hidden gem in the Dynamic Chat additions is the ability for Adobe Marketo Engage users to take advantage of generative AI to suggest content and responses once the chat is being handled by an internal human. conversations to date.

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Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Shape your most productive workday one simple trick, these three hacks, in six easy steps. We all want to be more productive. We also know that boosting productivity during the workday is easier said than done. We also know that boosting productivity during the workday is easier said than done. Meet goals.

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Product Allocation Trigger Marketing Rules 168

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. This means working with one trusted advisor to build a holistic marketing solution that includes video.

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Marketo Lead Ranking Lead Scoring Analytics 65

Customer Experience Matrix

NOVEMBER 17, 2010

So.our friends at Marketo announced today that they've received another $25 million in venture funding. Marketo's strategy has been clear from the start: spend heavily to establish a strong position despite a relatively late start in the market. they needed a solid product and good marketing as well. I lost track."

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Marketo Demand Generation Lead Ranking Marketing Automation 120

LeadSloth

OCTOBER 15, 2010

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. Marketo University. Global Marketo Roll-Out.

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Marketo Impressions Forrester Eloqua 100

Adobe Experience Cloud Blog

APRIL 6, 2018

They drove home a valuable point that often gets lost in all the talk about generating demand and marketing to accounts: If your product helps your customers get promoted, it will spread like wildfire. In this post, I’ll explain how customer advocacy is a powerful undercurrent that helps products spread. Click To Tweet.

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Promotion Word of Mouth Product Work Management 134

Conversica

MARCH 19, 2019

We were happy to recently be named Technology Partner of the Year by Marketo. This recognition resulted from our AI Assistant technology integration with Marketo. This Conversica-Marketo integration leverages the synergies between marketing automation and conversational AI to drive high-efficiency sales lead follow-up.

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Marketo Advertising Agencies Marketing Automation Services Marketing Management 40

Adobe Experience Cloud Blog

APRIL 25, 2019

Working in a collaborative environment opens the doors to creating a product that offers real value in a fast and efficient manner and maintains a strong team. Essentially, this practice can significantly enhance the group as a whole and will enable them to create highly successful products. Increases productivity.

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Peer-to-peer Product Ad Building Lead Ranking 134