• MARKETING FINGER  |  MONDAY, JUNE 14, 2010
    [Marketo, Process] Lead Scoring Best Practices
    Many of us will remember when we used to process raw Excel lists, handing over hundreds of names with job titles and companies to our sales department, only to find that leads weren’t being followed up on. Recent advances in marketing automation and sales CRM software have made it easier to streamline the whole process.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [Marketo, Process] B2B Lead Management Market Heats Up
    Most recently, Marketo just announced their lead management solution. been geared towards *processes* -- they take the page tag data and tie it to individual people so that they can communicate with those people directly and effectively. It's all about people, process and technology, in that order. Here’s the problem.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [Marketo, Process] Demandbase: A New Twist In The Lead Management Automation Market
    The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Feel free to chime in if I did.
  • WEBMARKETCENTRAL  |  TUESDAY, MARCH 3, 2009
    [Marketo, Process] Marketo Releases Marketo Lead Management 3.0
    Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. software suite.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 26, 2009
    [Marketo, Process] Getting Closer to My Usability Ratings
    But I also knew that some of the vendors focused on complex programs ( Market2Lead , Marketbright and arguably Silverpop/Vtrenz ) embed similar-looking list-style campaigns within a larger flow logic. What I realized while writing my posts on Marketo and Genius.com is that you can’t view the individual campaigns in isolation. Sorry.)
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 24, 2009
    [Marketo, Process] First Look at New Marketo Release
    I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 13, 2009
    [Marketo, Process] How Demand Generation Systems Handle Company Data: Diving into the Details
    If it turns out once you drill into details that two are missing some small-but-critical feature, you have to either go with the one remaining or start the process again with another set of candidates. So, the bottom line is that you really do need to look at product details early in the selection process. Now you’re really in trouble.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 4, 2009
    [Marketo, Process] Low Cost Systems for Demand Generation
    My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Marketo is certainly a fine product, but marketers should still look around before picking it by default. It shouldn't be hard to figure out which one suits you better.