Manufacturers Use Evaluation Kits for Effective Lead Nurturing
Industrial Marketing Today
FEBRUARY 12, 2012
Forrester, CSO Insights and Marketo reported that lead nurturing produced much better results. After the initial sign up and/or a free needs assessment analysis, qualified leads buy an evaluation kit at a low, introductory price or are given free engineering kits. Another option is Valve Sizing programs for valve manufacturers.
Let's personalize your content