Webbiquity
AUGUST 4, 2020
Presenting results of original research is often a strong draw. A third important element is your presenters. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). Several elements determine the success of your webinars. Is your information unique?
Webbiquity
AUGUST 18, 2020
The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. There’s a main stage for keynote-style presentations, expo booths where attendees can interact with vendors, breakout session areas, and one-to-one video networking.
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Webbiquity
DECEMBER 16, 2013
This remarkable post from Pam Dyer summarizes the benefits of content marketing, presents a useful six-step approach to the content marketing process, and includes an infographic full of content marketing stats like: • 91% of B2B marketers use content marketing. • A Beginners Guide to Content Marketing by Pamorama. ** 5 STARS.
Webbiquity
JUNE 24, 2015
When they want to know if all the time and money they’re pouring into web marketing is working, they’re handed reports generated by campaign management systems—Hubspot, Marketo, Vocus, and even Salesforce come to mind. Invariably, the next question is: so where are the KPIs? Good question. And the answer lies in how the Web is viewed.
Webbiquity
OCTOBER 27, 2015
Stories help connect emotionally with buyers, and are also more memorable : research has found that after a presentation, 63% of attendees remember stories, while just 5% remember statistics. HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.). Marketers in mid-sized companies usually have marketing automation software installed (e.g.,
Webbiquity
SEPTEMBER 15, 2010
5 PowerPoint Search Engines To Seek Out Publicly Available Presentations by Carpe Diem. According to some estimates, there may be as many as 50 million PowerPoint presentations publicly available on the web. The site also offers tools for backing up web mail accounts, blogs and online photos. Reviews of More Cool Tools.
Webbiquity
DECEMBER 30, 2014
Drew Williams presents the concept of the “engagement ladder,” which helps map marketing content to all phases of the buying decision process, from solution education (such as analyst reports or industry studies) through vendor education and vendor consideration to decision support (e.g., by HubSpot.
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