Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 1]
ViewPoint
SEPTEMBER 22, 2015
With ABM you fish with a spear (again, this is from Jon Miller, co-founder of Marketo and founder of Engagio.) You can find a couple of great SlideShare presentations from Jon and Engagio here: Fishing With Spears and The Big 5 Metrics for Account-Based Marketing ). Stay tuned!
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