KoMarketing Associates

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A B2B Content Marketing Case Study: Presentation for the Boston Marketo User Group

KoMarketing Associates

My presentation from the Boston Marketo User Group session in June 2016, discussing the role content marketing plays in KoMarketing’s online marketing success. A Content Marketing Case Study: Boston Marketo User Group Presentation from Derek Edmond. Key Takeaways from the Presentation.

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

Marketing Automation Platforms Like Marketo and Pardot. One of our favorite solutions at BlueVoyant is our marketing automation tool (we use Pardot , but our team kindly argues with each other on what’s the best tool every week – mine is Marketo ). Eliana Vuijsje, Marketing Director at Adaptive Shield.

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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

In situations like this, ask for the opportunity to sit in on meetings when team members utilizing this skill are presenting, or the skill itself is in focus. At KoMarketing, we try to alert team members when someone is presenting a recommendation or tactic not frequently used or that Directors know could be applicable across capability sets.

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KoMarketing Top B2B Marketing Blog Posts From 2016

KoMarketing Associates

With 2016 swiftly (and unbelievably) drawing to a close, it is time again to reflect on what has worked well, where we can improve, and what opportunities present themselves in the new year.

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KoMarketing Top B2B Marketing Blog Posts From 2016

KoMarketing Associates

With 2016 swiftly (and unbelievably) drawing to a close, it is time again to reflect on what has worked well, where we can improve, and what opportunities present themselves in the new year.

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B2B Video Marketing Done Right

KoMarketing Associates

Marketo: What is Marketo? Interviews and Presentations. Interviews and presentations, especially in instances where transcripts are also available, can offer huge SEO value due to their evergreen and keyword-rich nature. FreshBooks: Introduction to Cloud Accounting. Evernote: Seriously Playful: Hack Week 2016.

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What Is B2B Social Media Marketing?

KoMarketing Associates

More Search Visibility: According to Marketo , marketers rate social media as the second-most important factor (64%) in organic search success, behind only effective web pages (82%). Like all online marketing strategies, social media presents a certain set of challenges, particularly for B2B marketers.