Adobe Experience Cloud Blog

APRIL 30, 2018

Last year, Marketo kicked off a multiyear alliance with Google Cloud, to migrate our entire infrastructure to the Google Cloud Platform. Currently, the Marketo Engagement Platform manages nearly half a trillion of these interactions every year. Introducing Marketo Audience AI.

Marketing AI 128

Marketing AI Campaigns Elasticity Marketo 128

Adobe Experience Cloud Blog

OCTOBER 20, 2014

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo! YouTube Channel Do’s. YouTube Channel Don’ts.

Youtube 48

Youtube B2B Thought Leadership Top of Funnel Viral Marketing 48

Adobe Experience Cloud Blog

APRIL 11, 2011

by Katie Byrnes So you’ve created some pretty cool videos and uploaded them to your YouTube channel, naturally. Relax, we’ve found a few ways to add subscribers and increase YouTube viewership. This is a good way to re-engage your audience and direct them back to your YouTube channel. Still no views?

Youtube 48

Youtube Best Practices Marketo Demographics 48

Adobe Experience Cloud Blog

OCTOBER 2, 2010

In case you haven’t had the chance to check out Marketo’s B2B Sales and Marketing Book Club , we’ve decided to showcase one book every week. Check out Marketo’s YouTube page to see Anneke speak on how to get started with Sales 2.0. Marketo Book Club: Sales 2.0 Move over Oprah. principles.

Marketo 48

Marketo Web 2.0 B2B Sales Youtube 48

Adobe Experience Cloud Blog

DECEMBER 17, 2019

They’ll continually adapt strategies and transform their best practices as insights are gained. Below, is a list of which marketing practices and tactics your organization should consider leaving behind in 2019, and which ones are a must as part of your 2020 planning.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Adobe Experience Cloud Blog

DECEMBER 3, 2019

Pew Research Center data shows at least 7 in 10 of them use YouTube, Facebook, Snapchat, and Instagram. The post Branded Videos | What Non-Creatives Need to Worry About appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What if you’re trying to reach America’s young people? Failing to test.

Creativity 157

Creativity Video Marketing Brand Identity Branding 157

Adobe Experience Cloud Blog

AUGUST 14, 2017

Unlike the company’s venture into related video content, which launched in 2015, Watch seems to initially compete directly with YouTube, with the potential to creep into Netflix’s original series market share. Most Facebook users are there to gather news and connect with friends, whereas, YouTube has an audience looking for “how to’s videos.”

Facebook 134

Facebook Advertising Agencies B2B Thought Leadership Paid Search Agency 134

Convince & Convert

FEBRUARY 27, 2015

While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic manner and what the real potential is for video technology within the context of modern marketing and sales programs.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Adobe Experience Cloud Blog

NOVEMBER 1, 2017

TK is the founder of ToutApp , a leading sales engagement solution that Marketo acquired earlier this year. Today, not only are there thousands of TV channels, there’s YouTube, which has even more channels within its platform, there’s still radio, there’s social…the ways to get attention are endless!

Marketing Management 134

Marketing Management B2B Thought Leadership Marketo Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 2, 2018

Answer these questions in the content you share via your blog , your YouTube channel, your newsletters , and your media outreach. I’d love to hear about your best practices in the comments. What are the vulnerable stories about running your business that might create empathy among your prospects? Things that are rare are special.

Personalization 134

Personalization Word of Mouth Thought Leadership Marketo 134

Adobe Experience Cloud Blog

AUGUST 7, 2018

Every time you open up your YouTube homepage and see a video you may like, it is machine learning at work. I live about a half hour away from the Marketo office. Similar to YouTube, Netflix learns what you enjoy and recommends similar titles, and really knows you better than a lot of companies can claim. 2. Siri and Cortana.

Examples 134

Examples Classified Ads Paid Search Agency Internet Marketing 134

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. Space Camp attendees will hear from innovative marketing leaders about how video is helping drive results at their companies and will learn practical techniques to launch and advance their own video marketing programs.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

Adobe Experience Cloud Blog

APRIL 19, 2019

YouTube: As the second-largest search engine, upload your videos here to build your audience without much additional effort. The post Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Martech

SEPTEMBER 9, 2022

.” HubSpot’s community initiatives, including the new connect.com networking space, respond to a perceived need to build not so much a community of product but a community of practice; spaces where marketing, sales and other professionals can explore common challenges. “We have a great foundation,” said Bodnar.

Marketing Automation Services 101

Marketing Automation Services Communities Hubspot Enterprise Management 101

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? At sporting events, 10 minutes is common practice. Or NBA Finals?

Campaigns 134

Campaigns Planning Tips Brand Identity 134

EMagine B2B Blog

AUGUST 28, 2018

An active member of the WordPress community, Rebecca is a frequent speaker at both industry conferences and podcasts sharing her expertise and best practices with others. Featured in Wired, Hubspot, Marketo and Entrepreneur of Fire, she is a true catalyst in the digital marketing world. Media contact: Lindsey Hudson.

SEO 76

SEO Enterprise Management B2B Thought Leadership PPC 76

Adobe Experience Cloud Blog

MARCH 14, 2017

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. In this blog, I’ll walk you through five steps to kick off your live video strategy from beginning to end: 1.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Adobe Experience Cloud Blog

JANUARY 25, 2018

First of all, Google owns YouTube so it’s in their own interest to promote video content. When writing a blog post, for instance, go to YouTube, find a video that accurately describes your topic, and embed it in the blog post you’re writing. You could argue that’s because people are using video content more often. Image Source ).

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

Adobe Experience Cloud Blog

JUNE 2, 2017

YouTube video (3-3.5 There was a lot of other great tips, and practical examples in the text—so be sure to pick up a copy today! The post 8 Writing Lessons from Everybody Writes by Ann Handley appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Email subject lines (50 or fewer characters).

Thought Leadership 133

Thought Leadership CAN-SPAM Trigger Marketing Guidelines 133

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

These advocates are willing to wait in line for hours just to own a new Apple device, and then they go home and post unboxing videos on YouTube and talk about the new product features on social. A segment of Apple customers is the prime example of brand advocates. It’s not enough to just know the influencers your audience follows.

Peer-to-peer 109

Peer-to-peer Brand Identity Branding Loyalty 109

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Did you know that YouTube is the second largest search engine in the world? For example, pet insurance company Petplan use their blog as a hub to provide practical advice for pet owners. short-form video and photos on Instagram , long-form video on YouTube). Start Using Video. With over 1.9

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. Zach King is a filmmaker, Viner, and YouTuber. Missed the countdown? Neal Schaffer (@NealSchaffer) January 5, 2017.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. Space Camp attendees will hear from innovative marketing leaders about how video is helping drive results at their companies and will learn practical techniques to launch and advance their own video marketing programs.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Adobe Experience Cloud Blog

OCTOBER 31, 2018

Meanwhile, their heated opinions and social activity on the matter earned Nike more brand exposure than they ever could have hoped for and those that were calling the move “brand suicide” are rapidly pulling down their YouTube videos.

Brand Identity 124

Brand Identity Branding Ethics Opinions 124

Adobe Experience Cloud Blog

APRIL 20, 2018

Retargeting uses all of the data you collect on your audience to create more personalized, targeted ads on every popular ad platform, including Google, Facebook, and YouTube. The post Why Content Marketing and Marketing Automation Go Hand in Hand appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. Space Camp attendees will hear from innovative marketing leaders about how video is helping drive results at their companies and will learn practical techniques to launch and advance their own video marketing programs.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Vidyard

OCTOBER 16, 2019

Here are 11 practical tips for choosing the right music for marketing videos. Like Marketo. Listen to it on YouTube, then try to find similar-sounding songs based on the rhythm, speed, progression, instrumentation, or key. YouTube Audio Library. YouTube offers royalty free music too. Try to let Jack go.

Video Marketing 102

Video Marketing Copyright Domain Advertising Agencies 102

Adobe Experience Cloud Blog

OCTOBER 29, 2019

The Body Shop’s YouTube channel has a video that tells the incredible story of the Tungteiya Women’s Shea Butter Association in Ghana which sources shea butter for the company while uplifting women in Ghana. The post Your Customer Wants to Be the Hero appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Storytelling 93

Storytelling Merchandising Ethics Thought Leadership 93

Vidyard

MARCH 23, 2021

If your team practices account-based marketing (ABM), are videos influencing deals and helping engage the whole buying committee? Not only do they use Vidyard to host and manage their video content, they also leverage analytics alongside Marketo and Salesforce integrations to get critical insights about their video campaigns.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

ClearVoice

NOVEMBER 2, 2018

The conference features deep dives in search and social media marketing education, including the best practices of mobile SEO, AdWords, marketing automation, content marketing and more. Sponsor: Marketo. Great for: Marketo users, customer engagement representatives, and advertising executives. Cost: TBA. Cost: $90 – $550.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Adobe Experience Cloud Blog

DECEMBER 11, 2018

Anyone who looks for contact info is likely to scroll to the bottom of the page, where they’ll find links to Facebook, LinkedIn, Twitter, Google+, and YouTube. The post How to Improve Your Social Media Channels appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Understand Your Audience.

Social Media 134

Social Media Advertising Channels Media Urgency Marketing 134

SnapApp

NOVEMBER 10, 2016

A sincerely fun lesson in smart content marketing practices. Marketo: 4 Spooky Errors that KILL Email Campaigns. A scary email from Marketo landed in my inbox the day before Halloween – just in time for me to start thinking about holiday email marketing plans. The result? Melanie Duncan: Holiday Blog Blast. Which I promptly did.

Campaigns 82

Campaigns Planning Paid Search Agency Marketo 82

Adobe Experience Cloud Blog

FEBRUARY 7, 2017

We have a motto here at Marketo, “ONE TEAM.” First of all, YouTube has proven that cats and dogs CAN get along. We work hard at Marketo to make these dreams a reality. Myth #3: Sales and Marketing Have Different Goals. While marketing and sales may focus on different objectives, we all have one goal: drive revenue.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Marketo Paid Search Agency 48

Adobe Experience Cloud Blog

JANUARY 15, 2020

It gathered over 2 million views on YouTube, and many of the comments were in the same tone – “I want to buy from this small business after seeing this ad.” . The post Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

JULY 9, 2015

From YouTube Ads, to fast-food toys, to cereal, to the traditional movie billboard—as an observer, you’ll see blockbuster promotions almost anywhere. So how does Hollywood generate the buzz needed to get people into the theater? Promote and Partner.

Advertising Agencies 48

Advertising Agencies Buzz Thought Leadership Marketo 48

Adobe Experience Cloud Blog

JUNE 24, 2014

At Marketo, we’ve stretched our wings into a number of new countries recently , and we’ve worked to navigate these new landscapes with a true understanding of our global audience. If your’re marketing on social , you’ll want to know which countries use social channels like Facebook and YouTube the most.

Ads 48

Ads Banner Ads Marketo Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 29, 2019

The Body Shop’s YouTube channel has a video that tells the incredible story of the Tungteiya Women’s Shea Butter Association in Ghana which sources shea butter for the company while uplifting women in Ghana. The post Your Customer Wants to Be the Hero appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Storytelling 75

Storytelling Merchandising Ethics Thought Leadership 75