The Effective Marketer

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Best Practices for Webinar Landing Pages

The Effective Marketer

Marketo : Here’s a nice designed webinar page. Most of Marketo’s webinars follow the same design style with the webinar title at the top, the date and time clearly stated upfront (time is in both PT and ET), a short copy with three bullet points and simple registration form on the right asking just the basics.

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A Brief History of Marketing

The Effective Marketer

I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. The History of Marketing Theory and Practice (Chapter from Marketing: A Critical Text Book). A Brief History of Content Marketing (I might as well have a link to my eBook).

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A Brief History of Marketing

The Effective Marketer

I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. The History of Marketing Theory and Practice (Chapter from Marketing: A Critical Text Book). A Brief History of Content Marketing (I might as well have a link to my eBook).

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Getting Started Guide for Marketing Automation

The Effective Marketer

If you did your marketing automation purchase following best practices, the sales team (or at least sales management) was involved to help make the selection. There are also a few very good free resources on the internet that you can read as you get started, such as: 37 Marketing Automation Best Practices , by David Raab.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Click on the images for larger version.