Customer Experience Matrix

JUNE 13, 2016

Vendors who offered these things told me that the account-specific planning I imagined wasn’t practical and, in fact, was rarely done even by account teams in sales. They can add contacts to campaigns in Salesforce, Marketo, Eloqua, Hubspot, Pardot, or other systems with a standard API connection. Then I saw ZenIQ.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Customer Experience Matrix

DECEMBER 13, 2011

It's applied by Marketo , Pardot , Act-On Software , Genius , Net-Results , and many others. That’s not as crazy as it sounds: marketing automation tasks like setting up a new program are often complex, rarely required, and quick for a well-practiced expert. Simple systems let marketers get started with minimum preparation.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

SEPTEMBER 24, 2018

One of the more jarring aspects in Adobe ’s briefing last week about its Marketo acquisition* were several statements that suggested Marketo and Adobe’s other products were going to access shared customer data. In practice, different systems have different definitions that suit their particular needs. So all they bought for $4.75

Enterprise Management 295

Enterprise Management Work Management Marketing Management Marketing Automation Services 295

Customer Experience Matrix

DECEMBER 27, 2010

In practice, we all know that some small companies are very sophisticated marketers and some big companies are not. But if I explicitly used a scale from simple to sophisticated, no one would ever admit that their needs were simple -- even to themselves. I've hoping the relatively neutral labels will encourage people to be more realistic.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Customer Experience Matrix

NOVEMBER 4, 2010

What that means in practice is users can assign contacts to lifecycle stages. You can also view my Marketo-sponsored Webinar on the topic.) In other words, when you just look at standard features, Right On is no better than adequate. But that's not the whole picture. There's also "customer lifecycle marketing".

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 30, 2010

There’s still time to sign up for my October 7 Webinar on stage-based marketing measurement (sponsored by Marketo and hosted by the American Marketing Association ). In practice, marketers must balance it against considerations such as revenue goals and marketing budgets. And, here's a funny picture.

Budget Programs 120

Budget Programs ROI Forecasting Statistics 120

Customer Experience Matrix

MARCH 23, 2011

From a practical standpoint, I draw the line at $5 million in revenue and having a professional marketer on staff). You may I recently pointed out that Eloqua , Marketo and Pardot all have about half of their clients with under $20 million revenue (but I suspect very few under $5 million).

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Customer Experience Matrix

DECEMBER 3, 2008

But its $750 per month offering should be practical for many SMBs and a $1,250 per month option allows still higher volumes. By comparison, limited versions cost $1,500 per month for Marketo and $1,000 for Manticore Technology , and both charge $2,400 per month for their cheapest complete offering.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

JULY 16, 2009

I especially enjoyed the Twitter post “Twitter for B2B Marketing - Marketo: Sin Descripción [link] being tagged as negative, religious, and – wait for it -- written in Danish. In practice, you’d expect a company to review all entries tagged as negative, which would then be reclassified or dealt with as appropriate.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 10, 2011

That may sound all warm and fuzzy, but this conclusion also has great practical significance: it means that you can’t assume a sector leader has the best product for your particular needs. The other pattern clearly visible is the two heavily-populated columns in the center, representing mid-market leaders Eloqua and Marketo.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MARCH 2, 2009

To start back at the beginning, the objective has been to find a practical, objective way to evaluate the usability of different demand generation systems. Select marketing assets from shared libraries Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 1 1 1 Text search for assets.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

JULY 3, 2008

Maybe it’s not a question at all: every application presents them, and every marketer asks for them, usually in terms of “best practices”. The question here is whether most demand generation systems ( Eloqua , Vtrenz , Marketo , Market2Lead , Manticore , etc.) The question here is simply whether standard metrics make sense.

Work Management 120

Work Management Marketing Management Demand Market2Lead 120