ANNUITAS
MAY 9, 2016
Spring is my favorite season for many reasons, but one of the top reasons is the annual Marketo Marketing Nation Summit #MKTGNATION where like-minded marketers that are passionate about all things marketing and especially marketing automation, come together to share knowledge, experience and insights that are helpful for all marketers.
ANNUITAS
NOVEMBER 16, 2020
So it is my pleasure to introduce to you six in-house experts who will be regularly posting on the ANNUITAS blog moving forward — sharing their thoughts on the most pressing practices and challenges we face in demand marketing. Jennifer Harmel , Chief Operating Officer. Expertise: Demand marketing strategy. Certifications (and more!):
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ANNUITAS
OCTOBER 4, 2016
In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value. However, as a best practice, be sure to set a default value for your lead level tokens in case the lead doesn’t have a value for what your token is referencing. Here are a few marketing automation hacks you need to try: Tokens-.
ANNUITAS
MARCH 4, 2020
Too often Growth Marketing in practice is just an evolution of a tactical lead generation mindset – where the ‘value’ seems to get lost in translation. Today Growth Marketing is somewhat of a victim of its own practice. And growth is more important than ever. Yet the reality has lost some steam.
ANNUITAS
OCTOBER 4, 2016
In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value. However, as a best practice, be sure to set a default value for your lead level tokens in case the lead doesn’t have a value for what your token is referencing. Here are a few marketing automation hacks you need to try: Tokens-.
ANNUITAS
JULY 30, 2015
There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua. Use the marketing automation community to learn all you can about your platform when you’re not busy keeping up with buzz words, new terminology and best practices. Never underestimate the need for testing.
ANNUITAS
MAY 28, 2015
Tools like Marketo’s Sales Insight or Oracle Eloqua’s Prospect Profiler enable sales teams to see if a prospect opened or clicked on an email, what pages or content was consumed and to gain a better understanding the of buyer and their needs. Author: Sierra Summers @SierraSummers is VP, Technology Practice, ANNUITAS.
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