The Point
OCTOBER 14, 2010
Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Systems like Marketo can be used to remind sales reps (via sales alerts) of untouched or stale leads. Marketo has more than 300 content assets on offer on its Website.). Think you have enough content?
Walker Sands
FEBRUARY 8, 2022
After identifying the need for a more sophisticated tracking and integration, Sendbird also looked to Walker Sands to play a key role in its Marketo standup, which included optimizing lead scoring, establishing integrations for paid campaign tracking, and advancing data enrichment and integrity. Read the full case study here.
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The Point
NOVEMBER 16, 2011
I’ve written previously in this space about how corporate social media initiatives are so often in the hands of people, notably PR agencies, for whom lead generation is neither a priority nor a core competency. Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.)
Ambal's Amusings
AUGUST 27, 2010
Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Ardath Albee Recommends.
Ambal's Amusings
JULY 22, 2010
With this plan in hand, no matter where you plan to use your messaging, you can be sure that your story is consistent—adding credibility to your brand—across blogs, tradeshows, webinars, white papers, your website and other distribution points. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.
Ambal's Amusings
NOVEMBER 12, 2010
Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Ardath Albee Recommends.
Adobe Experience Cloud Blog
JANUARY 6, 2017
At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. . He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers.
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