KoMarketing Associates

AUGUST 19, 2013

Lee Odden (TopRank Online Marketing) Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing. Wendy Marx (Marx Communications) – Wendy runs an award-winning B2B PR and marketing communications agency that helps companies and businesses become well know brands.

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Demand Generation Agencies B2B Marketing Google Work Management 120

Adobe Experience Cloud Blog

OCTOBER 20, 2010

There were many others great presentations including PR Newswire’s Ninan Chacko, who explained how the proliferation of digital channels has blurred the lines of marketing and public relations, pushing both organizations towards an inbound content marketing model.

Marketo 48

Marketo Work Management B2B Thought Leadership Salesforce.com 48

The Point

NOVEMBER 27, 2018

And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Adobe Experience Cloud Blog

MAY 30, 2018

Maybe it’s because you see yourself in your 21-year-old intern, or your Millennial PR manager who takes on any challenge with a smile. I asked Lynnie Lucas, our new corporate communications intern at Marketo to write a blog about it. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Generation 134

Generation Television marketing Thought Leadership Paid Search Agency 134

Integrated B2B

FEBRUARY 18, 2020

Recently, a client asked me if I could turn one of its already published press releases (PR) into an interesting article. In fact, Ellen Gomes from Marketo says , “Repurposing is wonderful when it’s done with intention (meaning don’t just slice and dice content for the sake of repurposing).”. Something old, something new. The how-to.

Press 52

Press Copywriting PR Content 52

Walker Sands

FEBRUARY 8, 2022

After identifying the need for a more sophisticated tracking and integration, Sendbird also looked to Walker Sands to play a key role in its Marketo standup, which included optimizing lead scoring, establishing integrations for paid campaign tracking, and advancing data enrichment and integrity. Read the full case study here.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

SmartBug Media

SEPTEMBER 18, 2020

But if you’re using Marketo, HubSpot, or Pardot—just to name a few—you need to look for agencies that have experience with these tools. Because of this, it’s crucial that your agency understands the tools and technology that your team is using. Try to pinpoint the essential services you need and let that guide your initial search.

Advertising Agencies 105

Advertising Agencies Paid Search Agency CMS Development Ad Agencies 105

KoMarketing Associates

FEBRUARY 9, 2016

It’s an asset in PR kits developed to promote new product launches. Marketo: What is Marketo? Sure, but videos of this type can introduce a dramatic element, document a milestone, and be a great content asset when pursuing media mentions through PR. PR videos can make them aware. Moz: Around the Office.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Of course, this keynote ousting would have produced epic PR with or without Marc’s brilliant response. But the PR team exponentially multiplied the incident’s value to salesforce.com. I was impressed by how well the event logistics and PR were coordinated. Social and Search Marketing. Photo Credit: salesforce.com.

PR 48

PR Salesforce.com Multi-Channel Planning 48

Heinz Marketing

MARCH 27, 2023

And some of the common things that came up, as you expect, were PR, SEO, and some content. Things like PR, like SEO, like SEM that require very experienced and technical resources to do those things. And I have, one of our clients had a problem with Marketo talent.

Demand Generation Agencies 76

Demand Generation Agencies Work Management Budget Programs Paid Search Agency 76

Adobe Experience Cloud Blog

JUNE 15, 2017

PR without Doing PR. How many press releases have you published on one of those PR distribution sites that promise you more exposure than a public sauna? Time to rethink how to do PR for your business. Well, you know, if you want to. Lots, right? Not many, huh? Yup, we’ve been there. And what about you?

Top of Funnel 127

Top of Funnel PR Content Lead Scoring 127

The Point

NOVEMBER 16, 2011

I’ve written previously in this space about how corporate social media initiatives are so often in the hands of people, notably PR agencies, for whom lead generation is neither a priority nor a core competency. Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.)

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Adobe Experience Cloud Blog

MAY 15, 2017

That was a job for lawyers and PR pros. The Real Reason Employees Aren’t Sharing Your Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Real Reason Employees Aren’t Sharing Your Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Work Management 129

Work Management Thought Leadership Content Marketing Management 129

Adobe Experience Cloud Blog

DECEMBER 20, 2017

For example, a PR push that is part of a more extensive global campaign may also increase market share. The post 3 Ways to Ensure You Get the Marketing Budget You Need in 2018 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Think About Different Layers of Measurement.

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Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

He’s also a Marketo alum and rock ‘n’ roll photographer on the side.) The most forward-thinking companies combine social, PR, and content into one team that works hand-in-hand with demand generation, all reporting to the CMO. I’d love to hear in the comments below.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Directive Agency

MARCH 8, 2019

Here are some thought leadership pieces that featured teammates have written: Hannah Mans, Director of Marketing – Marketo : Marketing Psychology in 2019 – Make Your Mark Digitally . Ashton Meisner, Media Relations Manager – PR News Daily : 3 Tactics That Are Essential for PR Success in 2019.

PPC 40

PPC Thought Leadership Digital Marketing Funnels PR 40

EveryoneSocial

AUGUST 13, 2018

As expressed by Marketo co-founder Jon Miller, true thought leadership is about providing ideas that require attention, that offer guidance and clarity, and that can lead people in surprising and unexpected directions. Authentic PR. Yes, thought leaders engage in PR. So What is True Thought Leadership?

Thought Leadership 68

Thought Leadership Paid Search Agency Companies PR 68

Content Marketing Institute

JANUARY 12, 2018

Many of the “content-marketing-is-dead” articles make the false assertion that we proposed businesses stop classic advertising, PR, cold calling, and all other forms of classic marketing in lieu of content marketing. PR vs. demand generation ). SmartInsights Click To Tweet.

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Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Adobe Experience Cloud Blog

OCTOBER 4, 2018

And let’s not forget the PR implications of a rebrand, which many businesses do. The post Rebranding Is Much More Than Designing a New Logo appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Besides, the people who work for you are just as much a part of your brand as the products or services you offer.

Design 134

Design Thought Leadership PR Marketo 134

Customer Experience Matrix

APRIL 9, 2014

x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. When I wrote about them last July , they had already created a Marketing Suite separate from their PR Suite. It’s still a modest multiple of 2.4

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Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

markempa

FEBRUARY 16, 2011

They have to affect change, and will risk everything to make their vision reality.”. – The Last Blog Post: 5 Lessons I’d Leave Behind by Paul Roetzer, PR 20/20. “True entrepreneurs will never be satisfied with riches. Exciting but intimidating times. “As As a marketer we have no choice but to improve what we are doing.

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Eloqua Blogger PR Marketo 120

Adobe Experience Cloud Blog

JULY 1, 2015

Recruit a PR Wingman. It’s a good idea to have a PR-minded professional or two sitting next to you during the chat. PR people, on the other hand, are able to keep their cool and focus on the task at hand: getting the situation under control. Learn to Laugh at Yourself.

Twitter 48

Twitter PR Thought Leadership Marketo 48

SmartBug Media

FEBRUARY 4, 2020

This Moz report shows the overlap of ranking keywords from HubSpot, Marketo , and Pardot: SEMrush's keyword gap tool tells a similar story: Social Media and Promotion : Promotion Channel: What types of content are resonating best across your competition?

SEO 96

SEO SERP Domain Analysis 96

Webbiquity

JUNE 24, 2015

When they want to know if all the time and money they’re pouring into web marketing is working, they’re handed reports generated by campaign management systems—Hubspot, Marketo, Vocus, and even Salesforce come to mind. Invariably, the next question is: so where are the KPIs? Good question. And the answer lies in how the Web is viewed.

Work Management 100

Work Management PR Marketing Management Lead Scoring 100

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Publisher of PRDaily, PR Daily EU, Ragan.com. cuferg – Christy Ferguson – B2B Marketing & PR Strategist, Corporate and Agency.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Smarte

AUGUST 24, 2022

Below is the PR Release announcing SMARTe’s SOC2 Type II compliance. SMARTe partners with Salesforce, Outreach, Salesloft, and Marketo for seamless user integrations. You can also read it here: [link]. SMARTe successfully completes SOC 2 Type II Certification and reaffirms its commitment towards security and privacy.

Privacy 52

Privacy Ideal Customer Profiles B2B Sales Advertising Agencies 52

Valasys

DECEMBER 21, 2022

If we talk about authoritative sources, then to get there, it is necessary to establish PR and media relations well. For marketing blogs, it’s G2, Marketo, and SEMrush. For the search engine, this will signal that other sites trust you and, accordingly, your site is reliable. In tech, it’s Gizmodo, TechCrunch, and ReadWrite.

Link Building 40

Link Building Tactics Ad Building Brand Identity 40

Adobe Experience Cloud Blog

AUGUST 26, 2014

We keep our content, social, and PR teams closely aligned, so that blog posts containing new announcements, releases, or awesome new content assets are firmly on the calendar weeks in advance. At Marketo, all stakeholder have access to our social editorial calendars. You can map time-sensitive content ahead of time. Social Media'

Marketo 48

Marketo Sample PR Thought Leadership 48

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. . This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Adobe Experience Cloud Blog

JANUARY 9, 2018

Commonly, when you reach out to set up an interview, the customer might rush to loop in a marketing, brand, or PR spokesperson to speak with you. The post 6 Ways You Could Be Dooming Your Case Studies Before You Even Start Writing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. It makes sense.

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Case Studies Case Study Studies Top of Funnel 134

Circle Studio

NOVEMBER 8, 2018

mobile advertising and display/programmatic advertising), while others are certainly worth considering, specifically, paid search, social media advertising and digital PR. Lastly, there are several solutions for digital PR , including Cision and Meltwater that provide a way to better reach the right influencers and tell a firm’s story.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

Gini Dietrich, Founder of Spin Sucks , recognizes the momentum that built when Spin Sucks (the book) started getting picked up and shared by PR professionals: When Spin Sucks was published, I introduced the model we use internally for our clients, called the PESO Model*. The big coup came when Mashable interviewed me for a story.

Content Marketing 48

Content Marketing Planning Advertising Agencies Lead Ranking 48

Adobe Experience Cloud Blog

DECEMBER 4, 2018

Product marketing works with PR to write launch press releases, ensuring that the story is well represented, that the key differentiators are adequately highlighted and that the language will resonate with the market. Video Production. Do you have any best practices for product marketers you’d like to add?

Product 133

Product Enterprise Management Work Management Ideal Customer Profiles 133

ANNUITAS

MARCH 31, 2015

Whether it is an executive breakfast for 10 or a massive customer event with thousands of attendees like the upcoming Marketo Nation Summit, planning is paramount. Little tasks add up and the bigger ones require consideration and multiple stakeholders (product management, PR, sales, support, etc.).

Tactics 100

Tactics Planning Demand Generation Lock-In 100

Heinz Marketing

DECEMBER 20, 2017

At one time in the not too distant past, the practice of B2B marketing focused heavily on communications activities such as advertising, direct mail, trade shows, brochures, and PR. Marketo: Three Steps to Reduce Churn and Increase Revenue. Marketo’s Rick Siegfried provides three powerful steps for effective customer marketing.

B2B Marketing 47

B2B Marketing Planning B2B Work Management 47

Adobe Experience Cloud Blog

FEBRUARY 10, 2017

Instead, they often work in either as a grassroots effort from one organization or an extension of existing PR efforts. Brands, organizations, and marketers understand the power of engaging influencers, but may lack the resources to make it part of their overarching strategy. The Future of Influencer Marketing.

Generation 48

Generation Digital Transformation Thought Leadership Marketo 48

Smashmouth Marketing

OCTOBER 6, 2010

Maria Pergolino, Marketo. Michael Pranikoff, PR Newswire. @justinlevy. Kiki Mills, MITx. Lisa Horner, Citrix Online. lisahorner. inboundmarketer. Mark Chaves, SAS. markachaves. Matt Cutler, Visible Measures. Michael Damphousse, Green Leads. mpranikoff. Michael Weiss, Imagistic. mikeypweiss. Mike Schneider, Allen & Gerritsen.

Inbound Marketing 100

Inbound Marketing Twitter PR Marketo 100