Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Have a look at her case for how to manage PR in the “age of the Kardashians.” Hats off: Marketo is well-established there now. The payoff?

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Biznology

DECEMBER 1, 2015

marketo — Marketo. PRDaily — PR Daily. PRNewswire — PR Newswire. @MarketingAI — Marketing.AI. MarketingB2B — B2B Marketing. MarketingBuddy — Buddy Scalera. Marketingland — Marketing Land. MarketingProfs — Ann Handley. markhillary — Mark Hillary. Quarry — Quarry.

Online Marketing 40

Online Marketing Twitter Paid Search Agency Advertising Agencies 40

Biznology

MARCH 28, 2013

Marketo promotes it. PR, or media relations, to persuade others to write interesting and favorable things about your products, or highlight your expertise and experience. The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing. Outbound is bad,” she said.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80

Biznology

DECEMBER 5, 2016

I made the move to Marketo last year and have been so excited to have the opportunity to lead social media for one of the leading marketing software companies in the world! I currently manage all of the social media marketing strategy for Marketo. One of our Marketo Champions launched a weekly Google hangout where they “talk shop.”

Social Media 80

Social Media Marketing Automation Services Webinar Metrics Lead Ranking 80