The Point

JANUARY 25, 2012

Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The more detail, the better.

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

Top Rank Marketing

NOVEMBER 13, 2023

Unlike a pay-per-click (PPC) campaign that stops performing the moment the campaign is over, content marketing is always-on. To measure these key performance indicators (KPIs), you’ll need to implement analytics tools such as Google Analytics or Adobe Analytics, or marketing automation platforms like HubSpot or Marketo.

B2B Marketing 113

B2B Marketing Top of Funnel Content Marketing Branding 113

Directive Agency

FEBRUARY 22, 2019

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). Marketo continues to experience tremendous growth.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

Adobe Experience Cloud Blog

DECEMBER 23, 2015

Author: Raymond Coppinger This year, pay-per-click (PPC) advertising platform Google Adwords celebrated its 15th birthday. The PPC corner of that landscape has changed with it and marketers today have a much greater set of capabilities when running PPC compared to the early 2000s.

PPC 48

PPC Allocation Ads Lead Ranking 48

KoMarketing Associates

JANUARY 2, 2018

Team members from both our PPC and SEO teams joined the meeting to get a sense of the steps involved in the process. Marketing Automation: Marketo , Pardot , Act-On. WordStream’s PPC University. Salesforce and Marketo Certification Programs (certification fees apply).

Training 185

Training Work Management Marketing Management Paid Search Agency 185

SalesIntel

NOVEMBER 17, 2022

You can automate email marketing by managing email creation and sending list segmentation, and lead generation forms with an Email Service Provider (ESP) like Mailchimp or more advanced solutions like Hubspot, Marketo, or Pardot. Pay Per Click Marketing (PPC). The timing and geography of ad placement also play a crucial role.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Adobe Experience Cloud Blog

JUNE 20, 2018

On the other hand, research from Marketo suggests that ABM delivers a better return on investment than various other strategies for an impressive 97% of marketers. Say you’re an agency offering social media, content marketing, and PPC services. In this case, let’s say your visitor is most interested in PPC.

Account Based Marketing 134

Account Based Marketing Automation Sales Qualified Leads Lead Ranking 134

SmartBug Media

SEPTEMBER 18, 2020

But if you’re using Marketo, HubSpot, or Pardot—just to name a few—you need to look for agencies that have experience with these tools. The same goes for PPC—if you need help only from a pay-per-click perspective, you might look into an agency that focuses solely on PPC.

Advertising Agencies 105

Advertising Agencies Paid Search Agency CMS Development Ad Agencies 105

Martech

OCTOBER 13, 2023

For example: Marketing automation Platforms like HubSpot, Constant Contact, Marketo and others have opened all sorts of possibilities for marketers. Dig deeper: AI marketing automation: How it works and why marketers should care PPC: Paid search and social AI is also used in automated bidding for paid campaigns. Distrust but verify.

Marketing AI 137

Marketing AI Paid Content Paid Search Agency Automation 137

Adobe Experience Cloud Blog

OCTOBER 10, 2019

If you have already been using an ABM approach for your marketing, it may be helpful to use a solution such as Adobe’s Marketo for account profiling, account validation, account scoring, and tuning your model. Marketo uses AI to build account lists (by analyzing millions of data points) for you and ranks them based on predictive scoring.

Account Based Marketing 132

Account Based Marketing ROI Lead Ranking Work Management 132

Unbounce

FEBRUARY 11, 2021

Here are the three primary ways store visits are useful in PPC campaigns: As a campaign objective: Google and Facebook have separate campaign types for local businesses that encourage users to click to call or generate driving directions. Marketing automation platforms such as Marketo or Pardot get more powerful with more data as well.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

EMagine B2B Blog

AUGUST 28, 2018

The new addition marks the continued growth and propulsion of both the SEO and PPC services at emagine as well as the comprehensive digital marketing capabilities of the organization. Featured in Wired, Hubspot, Marketo and Entrepreneur of Fire, she is a true catalyst in the digital marketing world. Media contact: Lindsey Hudson.

SEO 76

SEO Enterprise Management B2B Thought Leadership PPC 76

Adobe Experience Cloud Blog

MAY 29, 2019

For faster results that give you more control over where your content appears, paid search , or pay-per-click (PPC), is more effective. PPC allows you to increase and decrease your distribution volume depending on your budget, as well as tailor what search terms trigger your content to appear—resulting in highly targeted ads.

Demand Generation 134

Demand Generation Paid Content Distribution Demand 134

Adobe Experience Cloud Blog

JANUARY 31, 2012

Dirt cheap conversions and high volume, what more could Marketo ask for? PPC Optimization: Conversion is Only Half the Battle was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. If I was to manage from AdWords alone, piping more money into the Display Network is a no-brainer.

PPC 48

PPC Optimization Conversion Paid Search Agency 48

Adobe Experience Cloud Blog

AUGUST 21, 2017

First off, stop sending PPC traffic to your website. Websites are for general exploration while PPC campaigns are for directing visitors to take a very specific action such as downloading or making a purchase. Send your traffic to multiple PPC landing pages that each match your various PPC calls to action, images, and keywords.

ROI 134

ROI Lead Scoring Lead Ranking Landing Pages 134

Adobe Experience Cloud Blog

MARCH 2, 2018

It’s often best practice to align your lead source with your program channels such as tradeshow, econference, webinar, content syndication, web-organic, web-PPC, etc. The post Best Practices for Lead Source in Your Engagement Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Marketing Automation Services 133

Marketing Automation Services Practices Lead Scoring Lead Ranking 133

Adobe Experience Cloud Blog

MAY 8, 2019

So, how does Marketo define demand generation? This process involves a range of lower funnel content that will establish your brand proposition, such as PPC advertisements, SEO optimizations, and 3rd party intent data. The three pillars of demand. Demand generation can be easily split into three key pillars: 1. Lead generation.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Top of Funnel Demand 134

Envy

MARCH 4, 2021

Marketing automation platforms like HubSpot, Marketo, and Pardot offer automated lead nurture workflows as a series of emails, each with a clear CTA. A workflow nurturing a PPC lead detailing emails sent and time lags.

Lead Nurturing 107

Lead Nurturing Sales Management Lead Scoring Lead Ranking 107

Directive Agency

MARCH 8, 2019

Here are some thought leadership pieces that featured teammates have written: Hannah Mans, Director of Marketing – Marketo : Marketing Psychology in 2019 – Make Your Mark Digitally . Athena Pham, PPC Specialist – Wordstream : 6 Overlooked Optimizations to Increase Your PPC Conversion Rate .

PPC 40

PPC Thought Leadership Digital Marketing Funnels PR 40

SalesIntel

JUNE 21, 2021

Targeting Competitor Keywords with PPC. PPC can benefit small SaaS businesses in a variety of ways, and like any other digital marketing technique, tend to generate revenue faster. The following are some of the benefits of PPC: Results that are quick and quantitative. Take a look at Marketo’s website visitor statistics.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Paid Search Agency Budget Programs 52

Martech

FEBRUARY 12, 2024

Having individuals on your staff who are familiar with digital marketing trends and platforms, including social media, SEO (search engine optimization), SEM (search engine marketing), PPC (pay-per-click), email marketing, and content marketing is an essential team component. Sales and Marketing Automation.

Paid Search Agency 109

Paid Search Agency Ad Building Planning Enterprise Management 109

Digilant

MAY 6, 2021

Marketo Engage. This all-in-one reporting platform gives users the ability to deliver SEO, PPC, social and call tracking reports in a PDF or dashboard. Client reporting can be automated while reporting PPC progress to clients and monitoring the budget spend for clients.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Digilant

MAY 6, 2021

Marketo Engage. This all-in-one reporting platform gives users the ability to deliver SEO, PPC, social and call tracking reports in a PDF or dashboard. Client reporting can be automated while reporting PPC progress to clients and monitoring the budget spend for clients.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. How is B2B PPC campaign management different from B2C? How is B2B PPC campaign management different from B2C?

CPC 48

CPC Cost Per Click B2B Thought Leadership Thought Leadership 48

KoMarketing Associates

MARCH 30, 2017

More Search Visibility: According to Marketo , marketers rate social media as the second-most important factor (64%) in organic search success, behind only effective web pages (82%). What is the relationship between social media, SEO and PPC? The Relationship Between SEO, PPC, and Social Media.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Buzz Marketing for Technology

MAY 28, 2014

Once you decide to directly inject prospect data from your third party media sources, it becomes essential that the media-driven data you’ve paid for is validated, cleansed and formatted for your marketing systems (Eloqua, Marketo, Salesforce, Pardot, etc.).

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

LeadSloth

AUGUST 11, 2009

I recently got in touch with Terry Whalen of CPCSearch, a B2B PPC agency , and he offered to answer some questions: this turned out to be a great B2B Search Marketing primer. Jep: Is there a typical target group that is easier to reach with PPC? Jep: Do some of your clients use lead scoring together with PPC advertising?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Adobe Experience Cloud Blog

OCTOBER 30, 2018

For example, pay-per-click (PPC) ads incur a cost each time your ad is clicked by a user, while Facebook uses scheduled blast posts. The post Why Organic Marketing Is Here to Stay and How to Add It to Your Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Adobe Experience Cloud Blog

JUNE 19, 2019

This includes billable hours for content creation (for example, hours it costs your content team to write a blog piece or create an email), as well as the cost of publication (paid advertising costs, PPC, and monthly costs of platforms used). What’s the quantifiable impact on your bottom line?

Account Based Marketing 134

Account Based Marketing ROI Lead Ranking Work Management 134

Launch Marketing

MAY 2, 2018

Your marketing team has been hard at work generating leads via email marketing, social media, gated content, SEO, PPC and other inbound-based campaigns. All marketing automation solutions can source lead information based on the marketing channel they converted from whether it be PPC, organic, social media, email, etc.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Lead Scoring Automation 52

The Point

DECEMBER 6, 2010

26 Must-Have Negative Keywords for B2B PPC Campaigns. 21 Tips & Other Impressions from the Marketo User Summit. I’m reminded of this because of the top 4 posts listed above, one is about PPC advertising, two are about Webinars, and the last is about direct mail: hardly the most cutting-edge topics. Comments after the fold.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Adobe Experience Cloud Blog

JULY 3, 2017

For your PPC efforts, your results may look something like this: Going by this data alone, you might conclude that Campaign #2 is your highest performer, while Campaign #4 is hemorrhaging the most money. Optimizing this key PPC metric is usually a matter of prioritizing relevance across your entire campaign.

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring Top of Funnel 134

Adobe Experience Cloud Blog

NOVEMBER 13, 2015

If your pay-per-click (PPC) lead is measured solely by the profits of the PPC campaigns she manages, she’s unlikely to pitch in her expertise to the SEO department because she’s busy somewhere else focused on her own numbers. Forget about mobile, PPC, and SEO. Help them understand the full picture. Don’t Focus on the Labels.

Ad Building 48

Ad Building PPC Mobile Marketing Thought Leadership 48

LeadSloth

APRIL 29, 2009

It is about Internet marketing: very interesting posts about SEO, PPC and Social Media. Marketo Modern B2B Marketing Blog. Marketo publishes a steady stream of interesting articles, now including articles written by Maria Pergolino from the Inbound Marketer blog (also on the earlier Top-10 ). Hubspot Internet Marketing Blog.

Demand Generation 100

Demand Generation Marketing Management Marketing Automation Services ReadyContacts 100

Adobe Experience Cloud Blog

SEPTEMBER 22, 2015

Examples of the programs you need to decide on include emails, PPC, social, and events. A centralized marketing calendar, like Marketo Calendar HD , helps you track your performance against your goals. Plan Your 2016 Marketing Programs Now appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Planning 48

Planning Budget Programs Template B2B Thought Leadership 48

Adobe Experience Cloud Blog

SEPTEMBER 4, 2015

It includes everything from pay-per-click (PPC) advertising to trade shows to print advertising in publications. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Video] Inbound vs. Outbound Marketing—Which Is the Ultimate Approach? If you pay for it, it’s outbound marketing.

B2B Thought Leadership 48

B2B Thought Leadership Video Marketing Thought Leadership Inbound Marketing 48