Marketing Insider Group

AUGUST 4, 2015

One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. Interestingly, the study found that 31% of respondents don’t have buyer personas in place today – but plan to build them in coming year to help boost the effectiveness of their demand gen efforts. Putting off Buyer Personas.

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Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Build trust and deepen relationships with well-planned nurtures. Offer Solutions and Establish Thought Leadership. Here are a few helpful tips to get you started.

Campaigns 215

Campaigns Thought Leadership Marketing Automation Services CAN-SPAM 215

Conversica

JUNE 22, 2022

Marketing automation allows Marketers to disseminate information through blog posts, white papers, social media, email, and a variety of other avenues. Every activity is part of an overall plan, rather than an ad hoc activity. Second, Marketing and Sales teams must align.

Cost 52

Cost Digital Marketing Funnels Top of Funnel Funnel Advertising 52

Lake One

NOVEMBER 19, 2020

Not for lack of good intentions, but because often people are ready to act before they analyze and plan. Don’t get us wrong, you don’t want to find yourself in a situation of analysis paralysis or placing perfection over progress, but you do need a plan in place before you dive in. Keyword being consistent.

Inbound Marketing 68

Inbound Marketing Marketing & Strategy Marketing Strategy Planning 68

The Point

MARCH 25, 2016

Marketo, Pardot) with your Webinar platform (e.g. Start by publishing a blog post a couple of weeks before the event – perhaps a short, Q&A-style interview with the Webinar speaker, or an excerpt of the planned presentation – and include a call to action that links to the registration page. Citrix, Webex.)

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

Adobe Experience Cloud Blog

MAY 30, 2017

At the very least, it should include the following: 70% original content: The bulk of your content should be original—articles, white papers, videos, case studies, webinars, etc. A well-planned employee advocacy program can help you make that transformation, from boosting your online brand to driving positive social media ROI.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

The Point

JULY 21, 2016

Not having a larger strategy/plan for how you plan to use the platform. Easily the most common problem we see with marketing automation deployments is the absence of a plan or strategy for how the company plans to put that technology to use. Launching lead scoring too soon. Lack of segmentation.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

Ambal's Amusings

JULY 22, 2010

That means you have to plan how the story gets told in the most effective ways for each tactic. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Maria Pergolino.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

The Point

FEBRUARY 27, 2012

The method of assigning and subtracting scores described above is based largely on our work with clients using the Marketo platform , but the same overall approach could be adapted to work with virtually any other marketing automation system. download trial version). Thanks Dan!

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Lead 100

Ambal's Amusings

MAY 27, 2010

When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Marketo's Modern B2B Marketing.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Walker Sands

JULY 16, 2019

On the sales side, be sure to include your sales leader, as well as individuals with market knowledge of the industries you plan to target. To learn more about this process, read our Seven Steps to Generating ROI with B2B Content white paper. Clearly defining your ideal customer profile is critical.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Sales Qualified Leads 40

The Point

FEBRUARY 14, 2012

A client asks: “If we’re planning on using a particular white paper as part of a lead generation campaign, or even for lead nurturing , is it a good idea to remove that same content asset from our main Website? I’m concerned about people bypassing the campaign and just downloading the paper from our site.”.

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Landing Pages Marketing Websites Campaigns Lead Nurturing 100

Adobe Experience Cloud Blog

OCTOBER 28, 2010

A great addition to Marketo’s Resources has been the Spear Marketing Group white paper, Top 10 Tips for Lead Nurturing Success , written by Howard Sewell. Not only is it a helpful resource when starting your lead nurturing , it also embodies and reinforces so many Marketo best practices.

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 48

Customer Experience Matrix

FEBRUARY 26, 2009

offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. I’d already noticed that the simplicity-focused vendors ( Marketo , Infusionsoft , OfficeAutoPilot and, as of yesterday, Genius.com ) build their campaigns as a list of steps with no branching flows. (To

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Vtrenz Market2Lead Work Management Marketing Automation Services 120

Adobe Experience Cloud Blog

MAY 26, 2011

by Maria Pergolino Last week, Marketo released a new white paper on EU Privacy Laws , which received some fantastic feedback from many of our customers and prospects. However, it seemed a majority of those who took notice of the paper’s release were those already based outside of the U.S. The Security Blog.

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Privacy Planning Paper Marketo 48

Ambal's Amusings

FEBRUARY 18, 2010

Assess the misses against what you’re currently doing and create a plan for establishing a relevant presence on each of them. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketo's Modern B2B Marketing. Prioritize and add each one as you have resources.

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Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Adobe Experience Cloud Blog

MAY 7, 2013

You’ve seen the topic in countless blog posts, webinars, white papers – you name it. In a recent blog post from Marketo they back up the notion of using an agency , pointing out how agencies significantly shorten the time for success and improve overall results. Apply now to the Marketo Agency Program.

Lead Nurturing 48

Lead Nurturing Advertising Agencies Paid Search Agency Ad Agencies 48

SnapApp

SEPTEMBER 30, 2015

Get creative with your marketing plan, integrating assessments to lead up to events or product releases. You could offer a white paper on the importance of a strong relationship… or you could ask them how they’re doing. Takeaway: Don’t keep your thought leadership tied up in lengthy white papers.

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Personalization Examples Content Marketing Planning 48

Biznology

JUNE 25, 2014

While some wonderful guidance is available from the nice folks at Hubspot , and Marketo , most sites offer you “useful white papers” or “templates” to entice you to buy their (questionable) consulting services. They look so appealing, don’t they? Most are utter rubbish. Sadly, there are no shortcuts.

Content Marketing 80

Content Marketing Planning Work Management Marketing Management 80

Ambal's Amusings

APRIL 29, 2010

Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. White papers. Marketo's Modern B2B Marketing. Free content: (Non-gated). Blog posts. Newsletters.

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Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Valasys

NOVEMBER 1, 2018

A study conducted by Marketo, confirms what B2B companies have always known, an organization can become 67% better at closing deals if only they worked towards creating a harmonious environment for their sales and marketing teams. Lead scoring and assignment must be then discussed and plans need to be adjusted as businesses evolve.

Top of Funnel 40

Top of Funnel Planning Paid Search Agency Lead Ranking 40

Adobe Experience Cloud Blog

OCTOBER 26, 2010

Prior to the Marketo user summit I had heard a few great examples of nurturing programs being created without a lot of content, but after I shared some of these stories at the event I was approached by many others with similar stories. Unfortunately, they only have enough money for one white paper to be written, created and produced.

Lead Nurturing 48

Lead Nurturing B2B Thought Leadership Peer-to-peer Lead 48

TrustRadius Marketing

NOVEMBER 14, 2019

Workflow Automation: Planning, calendar creation, and task assignment, status updates, and channel outreach can all be automated. What good are all the automation tools in the world if you cannot track engagement, gauge results, and plan for your next campaign? Lead Scoring: Identify the best lead for a campaign or tactic.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Ambal's Amusings

DECEMBER 17, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

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ROI B2B Marketing Paid Search Agency Planning 100

Industrial Marketing Today

DECEMBER 7, 2010

Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. The Definitive Guide to Lead Nurturing from Marketo. How do you nurture leads?

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Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Adobe Experience Cloud Blog

JUNE 23, 2011

Many organizations are sidestepping the discipline of charting out a strategic plan, choosing instead to put their immediate focus on tactical objectives like increasing website traffic, lead generation and measurable ROI. [.] Where to begin planning your SEO strategy? See the graphic below for how the various techniques stack up.

SEO 48

SEO Studies Marketing & Strategy Lead Scoring 48

Adobe Experience Cloud Blog

JANUARY 4, 2012

As outlined in Marketo’s white paper, Marketing Forecasting: The Hidden Secret of Today’s Most Accountable CMOs , one of the keys to personal advancement is proving your worth and ability to save the organization money. What are your own plans? Have you made any revenue resolutions? Leave your comments below!

Budget Programs 48

Budget Programs Forecasting Fulfillment Marketo 48

Vidyard

JULY 7, 2016

We don’t have to worry about having the Heinz Marketing sales kickoff and sales training events every year, and a big strategy planning initiative that puts everyone in a standstill and neutral for a quarter.”. I think step one should be basic marketing planning. Start with a plan. Something different. It will drive either one.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Adobe Experience Cloud Blog

NOVEMBER 8, 2011

by Rick Siegfried There I was…trying to plan my next marketing program. Well, being a marketer at Marketo, the answer, one would assume, is the business marketer. Take some white paper bits, condense it to a paragraph, throw in a few bullet points. I have to go plan my next B2P marketing campaign!

Business 48

Business Marketo Landing Pages B2B Marketing 48

Hinge Marketing

NOVEMBER 26, 2015

And according to our research , 47% of firms plan to develop a content marketing program in the near future. If your firm plans to engage in online marketing, you’ll need to invest in a Client Relationship Management (CRM) system. Make a plan, be patient and stick with it. ” This is flat out not true!

Work Management 48

Work Management Marketing Management Online Marketing Service 48

Adobe Experience Cloud Blog

DECEMBER 7, 2009

This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. Other issues include focusing too much on execution and failing to properly plan. 5 Steps to a White Paper that Pulls in the Perfect Prospect. Increasing the Response to Your Email Marketing.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Adobe Experience Cloud Blog

FEBRUARY 2, 2012

At Marketo we sell to the C-Suite, Marketing Executives, Sales Management, and Marketing practitioners. Time of month or quarter: Let’s say your company works on quarterly budgeting and planning cycles. 9 Elements for a Successful Marketing Program Mix was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Budget Programs 48

Budget Programs Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. With over 1,500 worldwide customers, Marketo is a leader in cloud software and one of Silicon Valley’s fastest-growing companies.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Adobe Experience Cloud Blog

OCTOBER 19, 2010

Attracting new fans to your page takes a mix of careful planning and proper execution. Share a mix of content that’s updated from internal sources including blogs, articles, white papers and newsletters. To learn more about content marketing, subscribe to the Modern B2B marketing Blog or follow @Marketo on Twitter.

Facebook 48

Facebook Tips B2B Business 48

Convince & Convert

OCTOBER 2, 2013

You need to plan, right now, for the inevitability that the majority of the traffic to your content marketing will come from a mobile device in two to five years. Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) all from one story idea.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. Sharing content from other B2B sources is a given, but be sure to include links to your own content from newsletters, B2B blogs, white papers and other sources in your tweets.

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Twitter B2B Marketing Tips Planning 48