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How to Audit your Email Campaigns for Better Results

Webbiquity

But, according to Marketo , 41 characters or 7 words is the best length for email subject line in 2019. Image credit: Marketo. Always keep a high sender score and have security in place to avoid phishing attacks or domain hijacking. Pay close attention to the subject line length and wording. Image credit: MXToolBox.

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Working From Home | Daily Routine, Productivity, Procrastination

Adobe Experience Cloud Blog

A word on phishing. The post Working From Home | Daily Routine, Productivity, Procrastination appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. While all of us are working from home and are pretty convinced connections are secure, it is important to be vigilant about the risks from IT security.

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10 Best Practices for Using Links in Emails

Adobe Experience Cloud Blog

I recently received a question from a Marketo customer about best use of links in emails. Example: Marketo. Example: Read the new Marketo Lead Nurturing White Paper. At Marketo, we are typically more successful if we do only one bonus content link in a paper, though you need to test to see what is appropriate for your company.

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6 Types of Transactional Emails That Every Email Marketer Should Know

Adobe Experience Cloud Blog

Moreover, with the prevalence of phishing activities, adding a link or email where they can report unauthorized password requests strengthens your credibility. This email from Treehouse has clear instructions on how to perform a password reset, an alternate link, and a contact email for any issues that come up.

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American Privacy 2011 – Empowering the Consumer

Adobe Experience Cloud Blog

Anti-abuse groups are working fast to stop sophisticated and well financed cyber-gangs that are harvesting consumer data to arm their phishing attacks. American Privacy 2011 – Empowering the Consumer was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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How to Design Emails to Reach the Inbox

Adobe Experience Cloud Blog

Phishing URL. How to Design Emails to Reach the Inbox was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Repetitive use of keywords. Flash or rich media. Misspelled words. Invisible fonts (white on white). Full capitalization of words. Light grey and red fonts. Missing tags. Java script. Attachments.

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Technologies for Email Deliverability

Adobe Experience Cloud Blog

Disclosure: Marketo uses StrongMail technology, and the techniques described below, to optimize our email services for deliverability.). These help to authenticate your messages with ISPs, letting them know your emails come from you and are not phishing or spoofing attempts. What other list scrubbing techniques are important?