Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Did you know that YouTube is the second largest search engine in the world? Asks a relevant, persona-driven question. short-form video and photos on Instagram , long-form video on YouTube). Start Using Video. With over 1.9 Provides all contact info the recipient needs to get in touch. Join the conversation in the comments below.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Vidyard

OCTOBER 18, 2016

Whether you’re just dipping your toes into video marketing, or maybe you have hundred and hundreds of amazing videos on your YouTube page, or even better, in a video marketing platform. Map video content to your buyer journey and buyer personas. Same idea goes for your buyer personas. would want from you.

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Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

Adobe Experience Cloud Blog

FEBRUARY 12, 2014

You might also create buyer personas, which summarize both broad and specific information about your ideal buyer. They use that research to create buyer personas and buyer journeys, so they know exactly what to say and how to say it. Here are some create ideas for “multi-channel” wooing: Send a YouTube link to his/her favorite song.

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Planning Advertising Agencies Multi-Channel Buyer Personas 48

Adobe Experience Cloud Blog

APRIL 29, 2016

Buyers and investors expect the same level of personalization they would get from Amazon, YouTube, or other retail companies. This is the same strategy YouTube uses when suggesting videos you may be interested in, or Amazon uses to suggest products you might want to consider. An easy place to start is through your buyer personas.

Lead Ranking 48

Lead Ranking Cost Marketing Automation Services Lead Scoring 48

Adobe Experience Cloud Blog

DECEMBER 3, 2009

Some of the top highlights I pulled from the tweets include (plus a couple comments on how to learn more): Focus on content and match it to buyer personas (Looking to do this? Integrate social media into your marketing automation to make social marketing automation (I like this one because Marketo kicks butt with B2B social media marketing.).

B2B Marketing 48

B2B Marketing Buyer Personas B2B Peer-to-peer 48

NetLine

OCTOBER 12, 2018

In some ways, it’s contracting – if you’ve been following the news, Marketo was recently purchased by Adobe in a massive deal that has the industry buzzing. From ongoing content creation built on personas and segmentation, to deployment and measurement of those assets, marketers have a lot to achieve and need solutions that make it possible.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

Adobe Experience Cloud Blog

FEBRUARY 28, 2012

Currently, we do have different tracks to nurture leads based on the stage they are in the marketing funnel and on their buying persona. Because we don’t have mobile pages yet, we send QR scans to a YouTube video. We would like to, but we are lacking the resources. Inbound marketing has been proven to work.

Inbound Marketing 48

Inbound Marketing Trade Show Budget Programs Top of Funnel 48

Heinz Marketing

MARCH 1, 2021

We are recording live on LinkedIn and YouTube every Thursday at 11:30 pacific, 2:30 eastern. Is it built into like the Marketo and Outreaches of the world? You now have the data to know exactly who the personas are that get involved in your buying cycle. Well, welcome everyone to another episode of Sales Pipeline Radio.

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Trigger Marketing Intent Signal CMO B2B Sales 106

Marketing Insider Group

FEBRUARY 5, 2024

NotifyVisitors) Marketers utilizing buyer personas achieve 73% higher conversion rates. Gitnux) YouTube mobile video consumption grows by 100% every year. Demand Sage) YouTube is the most widely used video marketing platform, with 90% of video marketers using it.

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Paid Content Stats Marketing Budget Webinar Metrics 226

Adobe Experience Cloud Blog

JULY 15, 2010

Do you have a buyer persona? These sites include mainly YouTube but also Vimeo and Viddler. Sites to test for your marketing include: YouTube. By downloading The Definitive Guide to Social Media from Marketo, you can learn even more about implementation and analysis. What KPIs are important to your brand?

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

OutboundView

FEBRUARY 28, 2019

We think about buyer personas in two main categories: Decision Makers and Doers. Buyer personas are the first step in the sales and marketing process. These personas clearly establish who the targets are for your team. Create a unique value proposition for each type of persona. Buyer Research. Who’s your buyer?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Directive Agency

FEBRUARY 22, 2019

It requires a deep understanding of your target buyer’s persona and what key characteristics help segment them from everyone else. Now you can utilize this list in Google Search, YouTube, and Gmail campaigns. . The industry is evolving to Account Based Marketing (ABM) and persona-based marketing. Then you’re done! Linkedin Ads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Metadata

DECEMBER 3, 2020

Getting to know the character behind the persona. I know that Guillaume has the crazy scientist persona. I know that your posts are very authentic and genuine, but what is the persona that you’re taking? The persona, I just am myself. That’s my persona. You can look on YouTube for it.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

Getting to know the character behind the persona. I know that Guillaume has the crazy scientist persona. I know that your posts are very authentic and genuine, but what is the persona that you’re taking? The persona, I just am myself. That’s my persona. You can look on YouTube for it.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

ClearVoice

JANUARY 8, 2019

What are the demographics of my buyer personas? Marketo has a great cheat sheet to help you create your buyer personas. Marketo has a great cheat sheet to help you create your buyer personas. What are the psychographics for my buyer personas? Do personas differ based on the industry vertical?

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Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

Kapost

MARCH 17, 2017

Comb through active nurture campaigns, website resources, and social channels (including SlideShare and YouTube). Take the time to outline the required fields for every asset, including theme, channel, persona, buying stage, and team. For example, are you switching from Marketo to Eloqua? Is your blog moving to a new CMS?

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. So I drill down into our Everything Marketo stream.

Top of Funnel 91

Top of Funnel CMS Development Content Marketing Ad Building 91

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Director of Marketing at Marketo, revealed how you can take your target account strategy to new heights. By developing buyer personas and mapping their journeys, you can create content that speaks to specific roles. Zach got his start on YouTube with his Final Cut video editing software tutorials. Share your thoughts below!

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Multi-Channel Marketing Automation Services 48

QuanticMind

OCTOBER 26, 2017

Analytics & Insights: “User Scoring and Behavior Driven Personas” by Sayf Sharif. YouTube advertising – Henke points out that one of the more powerful nuances of YouTube “TrueView” video ads is the distinction that the publisher makes between videos that are viewed for less than 30 seconds and more than 30 seconds.

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40

Adobe Experience Cloud Blog

SEPTEMBER 9, 2016

To understand who they are and what they care about, develop audience personas by answering questions like these: What is their background? For social media, the topics you should be writing about will be determined by each persona’s interests and how you can appeal to them. The key is to be consistent.

Social Media 48

Social Media Social Marketing Media Planning 48

Adobe Experience Cloud Blog

OCTOBER 16, 2012

This post is an excerpt from the eBook, “How to Build and Operate a Content Marketing Machine,” to be co-published by Marketo and Kapost later this month. To get an advanced copy and learn more about content marketing practices, sign up for today’s webinar of the same name co-hosted by Toby and Marketo’s Jason Miller on October 16th.

Top of Funnel 48

Top of Funnel Marketing Funnels Traffic Campaigns 48

Vidyard

JANUARY 6, 2022

YouTube Statistics 3.7 How to Add a Video to a Free-form Marketo Landing Page 3.3.4 What is the Ideal YouTube Video Length 1.5 How to Add Automatic Closed Captioning on YouTube 3.1 Step #2: Open YouTube Studio 3.3 Build Your YouTube Presence with Automatic Closed Captioning 1. Facebook Video Statistics 3.2

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

PathFactory

OCTOBER 31, 2019

Maybe you bounced around from vendor websites to review sites to YouTube product unboxings. To accommodate your fast moving buyers as well as those whose interest is simmering on the back burner, I recommend setting up multiple streams in Marketo that run on different cadences. Funnel stage. B2B buyer behaviour is much the same.

Lead Nurturing 45

Lead Nurturing Marketo Lead Ranking Lead Scoring 45

Adobe Experience Cloud Blog

FEBRUARY 22, 2012

The same is true for targeting executives; most CxOs are not spending their time reading blogs and watching YouTube videos, so you’re not going to reach them by producing content meant to be found online. For more, see the Marketo whitepaper Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program.).

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Marketing Automation Services 48

Onalytica B2B

JULY 16, 2018

By this he means the Kim Kardahians, TV personalities or Big YouTubers of the world. What about their personas, are they social amplifiers, or content creators for example? Previously, he was the senior manager of social media strategy at Marketo. Tim went on to address the topic of Fantasy Influences.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Adobe Experience Cloud Blog

AUGUST 14, 2012

Director of Marketing at Marketo, and Jason Lankow, CEO and Co-Founder of Column Five. That is what Marketo has done for visual notetaking, videos, infographics etc. Check out a recent paper that Marketo wrote on mobile email marketing. Check out the Marketo Facebook page for more examples. Missed the webinar?

Marketo 48

Marketo Buyer Personas Paid Search Agency Demand Generation Agencies 48

SnapApp

APRIL 7, 2016

Outside of YouTube, more B2B-focused video marketing resources include the following: 26. Use marketing automation to create buyer personas, house curated email lists, and score leads so you’re sending the right content to the right people at the right time. Contently. Brightcove. Marketing Automation. Pardot & Salesforce.

Marketing Automation Services 48

Marketing Automation Services Paid Content Resources Top of Funnel 48

Adobe Experience Cloud Blog

JANUARY 14, 2019

Pitfall #3: Not Having Personas. 77% of the most successful B2B content marketers use personas to create valuable content. Plus, personas help with more than just content. The Solution: As said, while creating your documented content strategy, you could create personas too. It makes sense. If you don’t, get moving, now!

Webinar Metrics 134

Webinar Metrics Demand Generation Agencies Marketing & Strategy Lead Ranking 134

Single Grain

JANUARY 15, 2020

1) Write Content for Your Buyer Persona. A buyer persona is a detailed, research-based description of your target customer. It’s a simple document that lists everything from demographic information to hobbies, and from career history to family size — all written as if the persona were a real person.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Bluetext

JULY 13, 2023

They seamlessly integrate automation tools and platforms like HubSpot and Marketo to orchestrate personalized, timely interactions with their audience. Their strategy includes capturing attention through short-form content, utilizing platforms like YouTube Shorts, and leveraging the emotional impact of 15×9 videos.

Allocation 39

Allocation Touchpoints Marketing & Strategy Domain 39

Single Grain

NOVEMBER 11, 2019

According to Forrester, marketing automation tool spend will reach $25 billion by 2023, and HubSpot, Marketo and Pardot make up 50% of that market. ML-powered email marketing can help leverage nuanced customer segments and personas, a library of content, and data about prospects. 6) Easier Marketing Automation. The result?

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76

Vidyard

FEBRUARY 2, 2021

YouTube Statistics 3.7 How to Add a Video to a Free-form Marketo Landing Page 3.3.4 What is the Ideal YouTube Video Length 1.5 How to Add Automatic Closed Captioning on YouTube 3.1 Step #2: Open YouTube Studio 3.3 Build Your YouTube Presence with Automatic Closed Captioning 1. Facebook Video Statistics 3.2

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 14, 2021

How to Add Automatic Closed Captioning on YouTube 3.1 Step #2: Open YouTube Studio 3.3 Build Your YouTube Presence with Automatic Closed Captioning 1. Tailor Your Video and Your Message to the Buyer Persona 1. YouTube Statistics 3.7 How to Add Chapters to YouTube Videos 3. Top Sales YouTube Channels 3.1

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

SnapApp

DECEMBER 22, 2016

The Marketo blog provides a wealth of information spanning topics such as marketing automation, social media, lead nurturing, content marketing and much more. Recommended reading: 5 Essential Components of a Persona Profile. #27. Recommended reading: MQL TO SQL: THE QUALIFICATION PROCESS [INFOGRAPHIC]. #22. Velocity Partners.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Adobe Experience Cloud Blog

APRIL 4, 2016

Think about it: while YouTube isn’t the only video sharing platform available, it’s arguably one of the most popular, and according to YouTube’s statistics , the channel has over a billion users –almost a third of all people on the Internet–and reaches more 18 to 34-year-olds than any cable network in the U.S. .

Blogger 48

Blogger Video Marketing Planning Paid Search Agency 48

Marketing Insider Group

SEPTEMBER 15, 2015

In a landscape where YouTube already boasts 1 billion monthly unique visitors , these two stats alone should be enough for serious marketers to consider a content marketing video strategy. Content Marketing ROI: Measuring the Buyer’s Journey and Persona Marketing”. Email and Nurture: Tips and Techniques”.

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Marketing Budget Top of Funnel Video Marketing Content Marketing 100