Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership. 1) Customer Case Studies.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Webbiquity

NOVEMBER 10, 2020

As shown in the Venn diagram below, there is a mismatch between the top information sources used by tech buyers and the top tactics B2B marketers focus on. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. Both vendors and buyers use demos and vendor/product websites.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Top Rank Marketing

FEBRUARY 1, 2017

Benchmarks help us determine if our strategies, investments and results are comparable to our peers. This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Marketo surveyed over 1,300 marketers, B2B and B2C, to track progress across five different categories. How are marketers coping?

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Watch the full on-demand recording here: Why Do I Need Social Media?

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Martech

APRIL 21, 2023

The goal is to put repetitive tasks such as sending emails, posting on social media pages and managing data on autopilot. It can also deliver cost reductions as well as a better customer experience. Below, we will introduce some of the basic concepts around marketing automation and ways you can get the most out of it.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

MAY 31, 2012

This feeling of being part of an important moment was almost palpable during our recent Marketo Summit here in San Francisco (which was celebrating its own big moment with the 75 th Anniversary of the iconic Golden Gate Bridge). More than 1,400 people descended on our city to be a part of the Marketo Summit 2012.

Marketo 48

Marketo Peer-to-peer Word of Mouth Marketing Automation Services 48

Adobe Experience Cloud Blog

JULY 25, 2012

DemandGen Report is a targeted e-media publication spotlighting the strategies and solutions that b2b companies better align sales, marketing and disparate teams to support growth and drive revenue. Most B2B marketers know that social media plays an important, and growing, role in their demand generation strategies.

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

Adobe Experience Cloud Blog

SEPTEMBER 20, 2012

Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot topics–content marketing and social media. Headlines and hooks are key here.

Marketo 48

Marketo Peer-to-peer Social Marketing Paid Search Agency 48

Adobe Experience Cloud Blog

JULY 19, 2017

Their activities work to inspire identification with their brand and empower social customers to act, which translates into a willingness to purchase and spend. When you’re part of a Twitter chat , it’s the perfect opportunity to not only engage with customers and prospects, but you can create the perfect setting for peer-to-peer engagement.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Adobe Experience Cloud Blog

AUGUST 16, 2012

I was particularly struck by the actual data that showed how buyers are using social media in the process, especially by age. I was particularly struck by the actual data that showed how buyers are using social media in the process, especially by age. But this will likely require thinking different about social.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

Adobe Experience Cloud Blog

JANUARY 28, 2019

“I read Peter’s notes, all of them, and he knew that a peer-to-peer Internet was possible in the future, but he was also basing that on, what, old desktop computers. He never, ever foresaw the ubiquity or power of all of our modern-day smartphones. He was also dealing with a completely different Weissman limit. Problems to Solve.

Peer-to-peer 133

Peer-to-peer Network Marketing Internet Marketing Bandwidth 133

Adobe Experience Cloud Blog

MAY 30, 2017

Employee advocacy allows you to fast forward your social media marketing strategy by empowering employees to share organic content across their personal profiles, in turn, driving brand awareness , engagement, and lead generation. Like with any social media strategy , you need to envision what success looks like.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Paid Advertising Opportunities on the Major Social Media Channels.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Adobe Experience Cloud Blog

MARCH 4, 2019

The students organized nationwide marches and campaigned on social media. Believe it or not, the oldest of Generation Z ( those born between 1996 and 2010 , according to MDR) are starting to graduate from college. They’re making many of their own decisions and influencing their parents and society as a whole. Equality .

Peer-to-peer 131

Peer-to-peer Paid Search Agency Thought Leadership Demographics 131

Adobe Experience Cloud Blog

AUGUST 1, 2018

If you have ever been in a dilemma deciding where to go for dinner and you end up choosing the more popular restaurant of the options you have: congratulations, you are living, breathing, evidence of social proof. So, that begs the question: how do we harness the power of social proof to benefit our brand? Utilize Industry Experts.

Advertising Channels 99

Advertising Channels Peer-to-peer Social Media Thought Leadership 99

Adobe Experience Cloud Blog

APRIL 17, 2011

by Maria Pergolino Today, business buyers are savvy and turn to search, social networking and peer recommendations rather than company sales teams when searching for business solutions. To build revenue, the question still remains: should B2B social media be used as a sales channel? best practices for optimal conversions.

Social Media 48

Social Media Top of Funnel Advertising Channels Peer-to-peer 48

Adobe Experience Cloud Blog

JUNE 21, 2016

Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? When it comes to attributing ROI to a top-of-funnel social media strategy, the challenge is often in having access to enough data points to correctly understand its impact on revenue. Good luck with that.” Time to run some reports.

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Adobe Experience Cloud Blog

SEPTEMBER 20, 2017

While social media can help the job search, it can also distract from the focus on your own journey. It seemed that every one of my peers had a job lined up. Social media is the best version of ourselves but it is never the whole picture. Don’t Treat the Job Search Like a Chore. Everyone except me, that is.

Peer-to-peer 134

Peer-to-peer Thought Leadership Marketo Search Marketing 134

Customer Experience Matrix

APRIL 2, 2015

I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. It might just be me, but this MarTech felt a bit less intense – less tribal -- than the first, held last August in Boston.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Adobe Experience Cloud Blog

SEPTEMBER 29, 2009

As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing. Social media tools like Twitter and blogs (it's frequently forgotten blogs are social media ) are becoming standard in the toolboxes of B2B marketers. Build a rock-solid reputation.

Social Media 48

Social Media Social Marketing B2B Marketing Peer-to-peer 48

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

While many have already started the process of building employee advocates, with few resources and peer examples, they’re writing their own playbooks and building programs from scratch. Questions you should consider include: What is our policy on social media in the workplace? How do we explain why we’re doing this?

Budget Programs 134

Budget Programs Peer-to-peer Marketing Automation Services Thought Leadership 134

ClearVoice

DECEMBER 12, 2019

Content marketers look at marketing conferences the same way kids look at the toy aisle in the weeks before their birthdays. Everything looks so good — but you know your ability to get what you want is ultimately in someone else’s hands. Click To Tweet. Cheap (and free!) alternatives to content marketing conferences: Websites and blogs.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. This approach adds an element of social proof and helps tap into a wider audience. Do this by engaging with them on social media first. Engage With Influencers.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Adobe Experience Cloud Blog

APRIL 23, 2018

Today, according to Statista, 96% of businesses use social media , and the digital market is more saturated and competitive than ever before. Whether it’s an ad, social media post , content on a landing page , or our product itself, the message always embodies our brand and furthers the conversation around it.

Effectiveness 134

Effectiveness Peer-to-peer Privacy Lead Ranking 134

Ambal's Amusings

FEBRUARY 15, 2010

Consumers trust their peers, way more than they trust advertisements. " Mani Iyer is CEO of Kwanzoo , a social inbound marketing service for businesses. " Socially engage consumers through all marketing channels, to drive peer recommendations of your brand. Email marketing goes social. Mashable.com.

Peer-to-peer 100

Peer-to-peer Creativity Banner Ads Banners 100

Adobe Experience Cloud Blog

JUNE 28, 2017

According to SiriusDecisions, 80% of unqualified leads today—those understandably ignored by sales—will go on to buy from someone within the next 24 months. The solution is nurturing, buy how do you do that? Opportunistic Video. There are countless ways to put a brand in front of buyers, of course. Persona-Based Videos. The FAQ Opportunity.

Lead Nurturing 134

Lead Nurturing Top of Funnel Video Marketing Account Based Marketing 134

SpotMe Blog

NOVEMBER 3, 2022

It’s no secret that times are tough and everyone is looking for ways to cut costs. Organizing hybrid and virtual events instead of in-person events is a great way to reduce your event budget. So, to help you understand how to get more for less out of your events and how to optimize your hybrid/virtual event budget, read on. Request it now. #1

Enterprise Management 52

Enterprise Management Budget Programs Cost Work Management 52

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Author: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing. Marketing Nation Summit has arrived. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

NOVEMBER 23, 2009

A recommendation from peers, co-workers, or existing vendors goes a long way to mitigating risk. We see this in Marketo's business, and I'm sure many of you see the same trend in your business. Stay tuned for my next post, where I'll describe the four key connections between social media and brand. We trust those we know.

Social Media 48

Social Media Marketing Management Allocation Peer-to-peer 48

Adobe Experience Cloud Blog

JUNE 25, 2015

In fact, according to the Marketo Mobile Benchmark Survey, 72% of people spend two or more hours a day on their mobile devices. In fact, according to the Marketo Mobile Benchmark Survey, 72% of people spend two or more hours a day on their mobile devices. This is because SMS is: A fast and efficient way to engage with your customer.

Mobile Marketing 48

Mobile Marketing Peer-to-peer SMS Video Marketing 48

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

You’ve got a loyal following of delighted customers. Now it’s time to grow. But to do that, you need leads. The question is, how do you go about getting them? What techniques and approaches will help you generate a consistent stream of leads this year and beyond? Start Using Video. With over 1.9 So, how should you use video in your marketing?

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Adobe Experience Cloud Blog

NOVEMBER 27, 2012

Facebook boasts the largest user base of any social network and it’s essential that you have a presence here or your business will simply be missing opportunities. In October Marketo released the Definitive Guide to Social Marketing and I added more budget into standard Facebook ads to promote it. Here is the hard data.

Lead Generation 48

Lead Generation Facebook Peer-to-peer Generation 48

SpotMe Blog

JULY 21, 2022

Now that we have covered the fundamentals, here are important capabilities you should look for in an event platform include: Ability to integrate with your other systems, like Salesforce, Marketo, or Cvent. The hybrid model has already taken over major aspects of our lives, with 90% of organizations combining remote and on-site work.

Practices 52

Practices Enterprise Management Best Practices Webinar Metrics 52

Adobe Experience Cloud Blog

JULY 26, 2012

Enter the Marketo Champion program that was launched in June of 2011. In the last year, we’ve seen a substantial increase in our social media engagement, community contribution, and overall reference activity by our Marketo Champions and customers hoping to reach Champion status. Advocates for Marketo in B2B social media.

Lead Scoring 48

Lead Scoring Lead Ranking B2B Marketing Peer-to-peer 48

Ambal's Amusings

SEPTEMBER 1, 2010

Trust their peers more than anything else. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Click and download FREE eBook from Marketo and ClickDocuments. How should marketers change their approach to address these new world buyers?

Peer-to-peer 100

Peer-to-peer Buying Cycle Marketo Marketing & Strategy 100

TrustRadius Marketing

FEBRUARY 28, 2019

Brand engagement can be broken down into to many different specified metrics, such as social media mentions, email opens, add clicks, reviews, and touchpoints that gives consumers the opportunity to learn about a brand and take the desired action. Despite this, many marketers do not use this solution at full capacity.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40