Ambal's Amusings

FEBRUARY 4, 2010

" Jonathan Kantor is a 26-year veteran of the technology industry, the author of the new book Crafting White Paper 2.0 , and the primary contributor to the WhitePaperPundit.com blog. "Use Visual Enhancements to Engage New Media, Short Attention White Paper Readers.” The White Paper Pundit Blog. Jonathan Kantor.

Paper 100

Paper Marketo Social Media Tagging 100

Marketing Insider Group

DECEMBER 10, 2020

Call for Papers and Content Management. Examples of MAPs that you may consider include: Marketo. Call for Papers and Content Management. Getting in touch with event speakers, requesting papers and content for an event, and monitoring deadlines can be a challenge for many event organizers. Event Budget Management.

Marketing Automation Services 349

Marketing Automation Services Marketing Management Planning Process 349

The Mx Group

MAY 5, 2017

At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. Focus on actions that actually matter to your buying cycle, like specific white paper clicks or form fills. Were you at the Marketo Summit?

Marketo 63

Marketo Marketing Automation Services Lead Scoring Marketing Automation 63

Adobe Experience Cloud Blog

OCTOBER 12, 2015

That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster. On Oct 20 th we will release a white paper that addresses the essential question we are all asking: “How do I create the marketing organization of the digital age?”. It is a challenge. Small, nimble teams?

Marketo 48

Marketo Work Management Marketing Management Multi-Channel 48

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

Martech

DECEMBER 1, 2022

Emails, phone calls, white papers, webinars — there are many ways for marketing and sales organizations to drive acquisition and retention. Steele has been on the sending end — she used Sendoso as a marketing executive at Marketo, LeanData and Near — and she’s been on the receiving end too (not necessarily via Sendoso).

Service 116

Service SMB Fulfillment Sample 116

Martech

DECEMBER 9, 2021

Successful engagement metrics, in my mind, would include things like time spent with relevant content, white paper downloads, attendance at webinars and level of participation. But performance is still measured in terms of qualified leads. There’s a disconnect here. Brewster Stanislaw joins Demandbase as Chief Product Officer.

CPO 101

CPO DemandBase CMO Marketo 101

Martech

JULY 27, 2023

Q: Is there an alternative universe where you became a Marketo champion or a Pardot person? A: I suppose if my first introduction into a CRM or marketing automation platform had been Marketo or Pardot I would have gotten involved in that world and those groups…yes, it’s possible. Q: Are you entirely self-employed?

Marketing Automation Services 87

Marketing Automation Services Advertising Agencies Work Management Hubspot 87

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Only B2B

MARCH 13, 2024

Essential Tools for Data Collection: Marketing automation platforms like HubSpot and Marketo are invaluable tools for B2B marketers. Must Read: Video Content Syndication: Reach More Viewers, Faster Example: Lead Generation ROI Let’s say you invest $1,000 in content creation and syndication platform fees for a white paper.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

ViewPoint

MARCH 19, 2018

AT Internet also has a wide range of white papers to guide and teach the uninitiated. White Paper Review: Marketo's Marketing Metrics Guide - Must Reading. I have no axe to grind on this subject, but I do know that: Talking about ROI isn’t enough. Reporting on revenue created by marketing sources is the only truth that counts.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

Adobe Experience Cloud Blog

OCTOBER 8, 2020

What content do you have at your disposal (white paper, thought leadership , demo videos, etc )? A marketing automation platform like Marketo Engage can enable you to execute your strategy quicker thanks to its segmentation, artificial intelligence and reporting functionalities while remaining fully aligned with your sales teams. .

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

Adobe Experience Cloud Blog

MARCH 5, 2021

Trees are felled, paper is milled, printing presses churn. The post Forecasting the Unforecastable: Less Data, More Knowledge appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. There’s a great ad for Adobe’s Marketing Cloud in which a moribund encyclopedia publisher suddenly gets thousands of new orders.

Forecasting 164

Forecasting Thought Leadership Custom Publishing Paid Search Agency 164

SmartBug Media

FEBRUARY 10, 2020

Below, we provide the definitive guide to Marketo Lead Scoring —which will help you grow your business by understanding your prospects and where they are at in the marketing funnel. In fact, according to Marketo , 25 percent of all leads will never buy your product or service. What Is Lead Scoring?

Lead Scoring 19

Lead Scoring Lead Ranking Marketo Sales Qualified Leads 19

The Point

JANUARY 21, 2014

I would a) break it up into 2 paragraphs at minimum, and 2) tie the copy back to the offer in action-oriented terms, as in: “In a new white paper from Forrester, learn how …”. Think about 2-3 bullets in the form of key selling points, preceded by “Download this compelling white paper today, and you’ll discover:” or words to that effect.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Campaigns Marketo 100

Martech

MAY 6, 2022

They come in addition to a series of other recent Ceros integrations: With Adobe Marketo Engage and HubSpot, allowing users to deploy forms or other assets from their marketing automation systems within Ceros creative experiences. Prospects are bombarded with digital content, from websites and landing pages to white papers and eBooks.

Marketing Automation Services 66

Marketing Automation Services Landing Pages Marketo Paper 66

Only B2B

FEBRUARY 28, 2024

Targeted Content Creation: Share relevant content like blog posts, case studies, or white papers that align with their specific interests and stage in the buyer journey. Seamless integration: Integrates with popular marketing automation platforms like Salesforce and Marketo.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

KoMarketing Associates

FEBRUARY 16, 2017

The B2B Brand Strategy” white paper from Spencer Brenneman recently showcased survey results of 150 B2B marketing executives to learn more about their brand strategies. As B2B marketers realize the importance of their organization’s brand, they are investing more of their budget in branding initiatives.

Customer Surveys 120

Customer Surveys B2B Marketing Marketing Budget Brand Identity 120

Leadspace

MAY 3, 2017

We gained an insight into some of those pearls of wisdom at Marketo’s Marketing Nation Summit earlier this week. Senior marketing thought-leaders from our partners at Marketo, Microsoft and Facebook, joined us for a thought-provoking panel, chaired by Leadspace CEO Doug Bewsher, on how to run killer advertising and demand gen campaigns.

Demand 76

Demand Advertising Agencies Marketo Domain 76

PathFactory

JUNE 29, 2020

How to make it happen in PathFactory + Marketo. For me, the biggest advantage PathFactory provides is the ability to identify how long someone has spent on content and then action that data in marketing automation – in our case, Marketo. For example, person A read parts 1 and 2, they would get added to lists “01.

Campaigns 52

Campaigns Marketo Sales Qualified Leads Lead Ranking 52

Adobe Experience Cloud Blog

APRIL 9, 2020

An ad for a burglar alarm popped up on a community neighborhood website, full of posts offering to do shopping for elderly people self-isolating or advice on which shops have toilet paper. The company’s message? You’re going to get burgled as the streets are quiet, so better buy one of our alarms. Tone and language are critical.

Thought Leadership 170

Thought Leadership Marketo Trust Marketing Customer Surveys 170

Sales Engine

FEBRUARY 25, 2016

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. People simply won’t read your blogs, watch your videos, or download your white papers unless there’s some sort of problem that they’re trying to solve.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

ANNUITAS

JANUARY 7, 2016

I recently had the pleasure of re-certifying as a Marketo Certified Expert for the third consecutive year. I spent long hours engaged in online courses and reading any and every article, eBook, or white paper that detailed how to be the best-of-the-best. Happily ever after, right? A good cultural fit is important when hiring.

Ad Building 100

Ad Building Marketo Trade Show Marketing Automation Services 100

Adobe Experience Cloud Blog

MAY 1, 2019

Send objects rather than paper. Paper Magazine turned to Prazely to instantly send over 100 personalized gifts to partners, based on the interests that Prazely’s AI identified from their social media profiles. We all get a stack of junk mail almost every time they check the mail, but we always notice the 3D objects.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing & Strategy Paid Search Agency Advertising Agencies 134

Adobe Experience Cloud Blog

NOVEMBER 27, 2017

First, of course, you need a strategy for customer engagement, but once it’s on paper, how do you get the C-suite to sign on? The post The 1 Secret to Effective Customer Engagement at Any Scale appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Make the Case for Customer Engagement.

Effectiveness 268

Effectiveness B2B Thought Leadership Customer Satisfaction SEM 268

NuSpark Consulting

AUGUST 23, 2018

White Papers and E-Books. The goals for white papers and e-books can be to: Generate qualified leads. You create a landing page that convinces people to give you their contact information in exchange for downloading the white paper. But that’s a subject for another blog post. Goal Assessment. Add to status as a thought leader.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Adobe Experience Cloud Blog

FEBRUARY 3, 2011

by Katie Byrnes The Forrester paper, the CMO Mandate: Adapt or Perish , truly embraces the idea of survival of the fittest. Take the self-diagnostic test featured in the paper to assess your organization’s adaptability. To learn more, download the white paper, CMO Mandate: Adapt or Perish , today. Identify weak links.

Forrester 48

Forrester Paper Research CMO 48

ANNUITAS

AUGUST 16, 2016

I recently had the pleasure of re-certifying as a Marketo Certified Expert for the third consecutive year. I spent long hours engaged in online courses and reading any and every article, eBook, or white paper that detailed how to be the best-of-the-best. Happily ever after, right? A good cultural fit is important when hiring.

Ad Building 100

Ad Building Trade Show Marketing Automation Services Marketo 100

Sales Engine

FEBRUARY 25, 2016

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. People simply won’t read your blogs, watch your videos, or download your white papers unless there’s some sort of problem that they’re trying to solve.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

ANNUITAS

OCTOBER 27, 2023

Other enterprise players, like HubSpot and Adobe/Marketo have been talking GenAI for some time, but Salesforce has both the strongest feature set we’ve seen, and the most “compliance-focused” tool set on the market — at least on paper.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

The Point

AUGUST 10, 2009

When marketing automation vendor Marketo released their “Definitive Guide to Lead Nurturing” last week (see earlier post) they knew pretty quickly they had a hit on their hands. Within 6 hours, 1,000 people had registered and downloaded the guide. Think about it: that’s 1,000 sales leads (and make no mistake, that’s what they [.].

SEM 100

SEM Content Marketing Marketing Automation Services Marketo 100

The Point

SEPTEMBER 29, 2011

The subject of hot vs. cold leads was a prime topic at a Marketo roadshow event I attended earlier this month, when Paul Albright , the company’s Chief Revenue Officer, gave a compelling presentation on marketing metrics and some of the factors behind his company’s rapid success. Why is Marketo’s percentage so much higher than the average?

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Leads 100

Walker Sands

FEBRUARY 8, 2022

After identifying the need for a more sophisticated tracking and integration, Sendbird also looked to Walker Sands to play a key role in its Marketo standup, which included optimizing lead scoring, establishing integrations for paid campaign tracking, and advancing data enrichment and integrity.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

The Point

OCTOBER 30, 2013

If you send the prospect directly to the content (say, a white paper) upon him or her clicking in the email, how confident can you be that the individual is expressing an active interest in your topic? Here’s why: 1. A click is not a response. People click on a whim, out of idle curiosity, even by accident.

Lead Nurturing 100

Lead Nurturing Lead Ranking Lead Scoring Landing Pages 100

KoMarketing Associates

APRIL 25, 2013

Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. Social media. Absolutely.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

SmartBug Media

APRIL 4, 2022

This means that when those potential customers search, you can make sure they find you with marketing activities such as an FAQ section on your website, a blog post, a white paper, or an in-depth video for complex explanations. This platform also integrates with your sales and marketing tools such as HubSpot, Salesforce, and Marketo.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Adobe Experience Cloud Blog

AUGUST 7, 2017

In 2016 while I was writing the last paper of my MBA, my (eight-year-old!) When we hung up, I told him that as long as my paper was still there when I powered it back up after the software install, I would dedicate my final paper to him. MacBook crashed. I freaked out, of course, but knew that AppleCare would be there for me.

Brand Identity 134

Brand Identity Branding Loyalty Paper 134