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3 Ways to Move Faster and Be More Strategic with Marketo Engage

Adobe Experience Cloud Blog

In most organizations, just getting started with marketing automation, programs tend to be more technical than strategic. Marketo Engage is the Ferrari of marketing automation with an abundance of capabilities to streamline operations and provide valuable insight beyond clicks, views, and registrations. Think Scalability and Growth.

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History of Marketo and Salesforce Lightning

SmartBug Media

If your organization uses Salesforce, chances are you’ve seen Salesforce Lightning. But changes under the hood meant plenty of work for administrators and partners like Marketo. Here’s a brief history of Marketo ’s compatibility with Salesforce Lightning. Marketo and Salesforce Lightning Timeline at a Glance.

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Upping Your Game with Marketo Workspaces

SmartBug Media

You know effective marketing relies on delivering personalized messages to the right audience, but what happens when your organization has complicated workflows or international divisions? If this is you, Marketo Workspaces could be a lifesaver. What are Marketo Workspaces? Why do marketers need Marketo Workspaces?

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A Guide to Using Dynamic Content in Marketo

SmartBug Media

If you are a new Marketo user, or if you are evaluating Marketo as a solution , here are some tips for using Marketo’s dynamic content feature to save yourself some time. What Does “Dynamic Content” Mean in Marketo? Who Sees Marketo’s Dynamic Content? Each organization can only have 20 different segmentations.

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When to Use Marketo's Transition Rules

SmartBug Media

Streams keep your audience organized and send your emails; transition rules allow you to move people between streams. Marketo has plenty of documentation of how to use transition rules , but when should you use them? Also remember that there are a number of different ways to achieve any goal in Marketo. Here are four use cases.

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A Guide to Attribution Reports with Marketo

SmartBug Media

Creating an impressive marketing attribution report is critical to understanding which campaigns are producing the highest ROI for your organization. According to Marketo , marketing attribution is the process of determining which interactions influence a customer to purchase from your brand. Attribution Reporting in Marketo.

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How Mature Is Your Marketo Attribution Reporting

SmartBug Media

Monitoring the actions, reactions, and behaviors of each consumer can be a tough task, which is why it’s helpful to use marketing software like Marketo. A leader in the marketing and sales software industry, Marketo provides businesses with account-based software, search engine optimization (SEO) strategy, content creation tools, and more.