Adobe Experience Cloud Blog

OCTOBER 12, 2015

Author: Sanjay Dholakia Regardless of your company size or your role, as marketers, each of us wrestles with how to best set up our marketing organizations, and how we fit into the bigger picture. That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster.

Marketo 48

Marketo Work Management Marketing Management Multi-Channel 48

Adobe Experience Cloud Blog

FEBRUARY 3, 2011

Participate personally by taking ownership to empower every person in the organization to shape the brand experience. So how do you take the first step to becoming an adaptive marketing organization? Take the self-diagnostic test featured in the paper to assess your organization’s adaptability. Identify weak links.

Forrester 48

Forrester Paper Research CMO 48

ANNUITAS

JANUARY 7, 2016

I recently had the pleasure of re-certifying as a Marketo Certified Expert for the third consecutive year. I spent long hours engaged in online courses and reading any and every article, eBook, or white paper that detailed how to be the best-of-the-best. Happily ever after, right? We were small, but we were mighty!

Ad Building 100

Ad Building Marketo Trade Show Marketing Automation Services 100

Leadspace

MAY 3, 2017

We gained an insight into some of those pearls of wisdom at Marketo’s Marketing Nation Summit earlier this week. Senior marketing thought-leaders from our partners at Marketo, Microsoft and Facebook, joined us for a thought-provoking panel, chaired by Leadspace CEO Doug Bewsher, on how to run killer advertising and demand gen campaigns.

Demand 76

Demand Advertising Agencies Marketo Domain 76

Walker Sands

FEBRUARY 8, 2022

After identifying the need for a more sophisticated tracking and integration, Sendbird also looked to Walker Sands to play a key role in its Marketo standup, which included optimizing lead scoring, establishing integrations for paid campaign tracking, and advancing data enrichment and integrity. Read the full case study here.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Customers are increasingly demanding more from B2B organizations. According to studies, 80 percent of B2B organizations say that customer’s expectations are higher because of what they experience as consumers. One of the primary reasons is that B2B organizations are not meeting customer needs. And they have options.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

ANNUITAS

AUGUST 16, 2016

I recently had the pleasure of re-certifying as a Marketo Certified Expert for the third consecutive year. I spent long hours engaged in online courses and reading any and every article, eBook, or white paper that detailed how to be the best-of-the-best. Happily ever after, right? We were small, but we were mighty!

Ad Building 100

Ad Building Trade Show Marketing Automation Services Marketo 100

SmartBug Media

APRIL 4, 2022

This means that when those potential customers search, you can make sure they find you with marketing activities such as an FAQ section on your website, a blog post, a white paper, or an in-depth video for complex explanations. This platform also integrates with your sales and marketing tools such as HubSpot, Salesforce, and Marketo.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Conversica

JUNE 22, 2022

How does the rest of your organization view the Marketing department? Many organizations now regard Marketing as a revenue driver in itself. Marketing automation allows Marketers to disseminate information through blog posts, white papers, social media, email, and a variety of other avenues. Marketing as a Cost Center.

Cost 52

Cost Digital Marketing Funnels Top of Funnel Funnel Advertising 52

Adobe Experience Cloud Blog

MAY 30, 2017

Employee advocacy allows you to fast forward your social media marketing strategy by empowering employees to share organic content across their personal profiles, in turn, driving brand awareness , engagement, and lead generation. How can you bring it into the present? Simple—with employee advocacy.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

SmartBug Media

NOVEMBER 3, 2020

For instance, if a lead downloads your Q4 Travel Industry Outlook white paper, you can add them to your white papers campaign (or you can be more specific and create campaigns for each white paper you produce—it’s up to you!). So you will need to do some work with your report filters. Third-Party Apps.

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Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Adobe Experience Cloud Blog

MARCH 22, 2018

These AI-powered marketing programs can crawl your site for blog articles, case studies, white papers, ebooks, videos, etc. You can get this vital information by reverse-engineering organic search results. Insights can be used to engage visitors across email, web, social, and mobile channels for a full omni-channel approach.

Marketing AI 134

Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 134

Ambal's Amusings

FEBRUARY 5, 2010

" Michael Stelzner is author of the book Writing White Papers , founder of SocialMediaExaminer.com and an organizer of summits such as Social Media Success Summit and Copywriting Success Summit. Win a copy of Michael Stelzner 's book Writing White Papers. Writing White Papers Book. Over to you.

Social Media 100

Social Media Media Paper Copywriting 100

Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Tom Pick's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

Lake One

NOVEMBER 19, 2020

And more than just creating content like blogs, white papers, and case studies, you’ll need to master SEO, have a social media presence, and don’t forget about email marketing. Is marketing technology right for your organization? Keyword being consistent. Take the free online assessment here.

Inbound Marketing 68

Inbound Marketing Marketing & Strategy Marketing Strategy Planning 68

Conversica

OCTOBER 9, 2018

Before you start sending messages at scale, segment the leads in your database to organize them by categories such as lead source, content downloaded, industry, or size of company. If someone downloaded a specific white paper or viewed a video, reference that action in your messages to them. Always be testing.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

The ROI Guy

AUGUST 27, 2018

As well, this marketing team smartly uses quarterly data mining reports and aggregated customer responses to write research reports, marketing white papers providing proprietary insights and sentiment on the business goals, challenges and risks responses.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

SnapApp

OCTOBER 16, 2015

is a common spoken and unspoken question from prospects, and sales organizations that can tell the right story or demonstrate value through content get to that “a-ha” moment much faster. Qvidian , a leading provider of sales execution software, faced that exact challenge when they developed their Sales Execution Maturity Model. The Challenge.

Lead Ranking 48

Lead Ranking Marketing Automation Services Marketing Management Content 48

Walker Sands

JULY 16, 2019

Organize your content – You want to provide an engaging narrative that convinces your target that you understand their challenges and can help solve them. To learn more about this process, read our Seven Steps to Generating ROI with B2B Content white paper. Should your tone be friendly, clever, cheeky or more professional?

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Sales Qualified Leads 40

Ambal's Amusings

MAY 12, 2010

Why should B2B organizations commit a growing percentage of their budget to content creation? " Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. In 2010, organizations will increasingly deploy marketing automation tools.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. A lead scoring system ranks a lead based on the actions they take.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Webbiquity

MAY 23, 2011

Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Organic search traffic. White paper downloads. Digging into the results publicized in these case studies, what does B2B success look like? Blog visits and subscribers. Twitter followers.

Social Media 100

Social Media Media Case Study Case Studies 100

Adobe Experience Cloud Blog

AUGUST 22, 2018

While every PPC campaign is unique, the most successful campaigns share organized characteristics. Meanwhile, the display ad attracts visitors with a white paper, explaining the pros and cons of dashboarding rather than asking them to sign-up for a free trial: Don’t use the same ads and subsequent landing pages for all channels.

PPC 107

PPC Advertisements Advertising Campaigns 107

Leadspace

OCTOBER 16, 2017

This article was originally posted on the Marketo Blog , and is republished here with permission. Even if you could organize and update your raw data manually, that isn’t enough. Find out how it’s done in our free white paper : Image credit: Pixabay | CC0 Public Domain. Hear me out. Then who should be?

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. A lead scoring system ranks a lead based on the actions they take.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Vidyard

JUNE 4, 2013

This comes in at a whopping 50% premium above the previous day’s close and comes on the heels of Marketo’s IPO as well as the surprising acquisition of Eloqua by Oracle announced earlier this year. have become a key part of this process for innovative organizations.

Acquisitions 55

Acquisitions Eloqua Budget Programs CMO 55

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Just as importantly, what information do they need to be your advocate within their organization? But they’re just that: tools.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. What is their official role within the organization?), Are you leveraging intent data?

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Valasys

NOVEMBER 1, 2018

A study conducted by Marketo, confirms what B2B companies have always known, an organization can become 67% better at closing deals if only they worked towards creating a harmonious environment for their sales and marketing teams. Become a data-driven organization. There is a lot in common between the sales and marketing teams.

Top of Funnel 40

Top of Funnel Planning Paid Search Agency Lead Ranking 40

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. A lead scoring system ranks a lead based on the actions they take.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

TrustRadius Marketing

NOVEMBER 14, 2019

For example, for many B2B companies, webinars are a key tactic for qualifying leads, White papers and customer case studies lead to new customers. You’ll hear that integration with Salesforce marketplace is make-or-break, or that the organization is bootstrapped to Adobe tools.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

FEBRUARY 22, 2011

i.e. downloading a white paper, therefore becoming an inquiry. To learn more about how digital marketing boosts B2B marketing ROI, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. Next, dive into analytics to determine what visitors from Facebook are doing on your website.

RSS 48

RSS Marketo Correlation Paper 48

Adobe Experience Cloud Blog

JANUARY 12, 2011

by Katie Byrnes The most recent Marketo white paper, Using Marketing Automation to Increase Your ROI on CRM , describes the key features offered by marketing automation systems as well as the various benefits of CRM systems and Marketing Automation systems can provide to your organization.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation CRM ROI 48

Adobe Experience Cloud Blog

JANUARY 12, 2011

by Katie Byrnes The most recent Marketo white paper, Using Marketing Automation to Increase Your ROI on CRM , describes the key features offered by marketing automation systems as well as the various benefits of CRM systems and Marketing Automation systems can provide your organization.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation CRM ROI 48

Adobe Experience Cloud Blog

JANUARY 4, 2012

As outlined in Marketo’s white paper, Marketing Forecasting: The Hidden Secret of Today’s Most Accountable CMOs , one of the keys to personal advancement is proving your worth and ability to save the organization money. Get Organized. budget, it’s now up to you to prove that you can trim the fat.

Budget Programs 48

Budget Programs Forecasting Fulfillment Marketo 48

Ambal's Amusings

MARCH 18, 2010

For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). The best example I’ve seen documented recently is from Junta42.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100