Biznology

JUNE 25, 2014

No landing animations, graphics of pretty models, website optimizing keywords, or urgent and appealing calls to action will compensate for rushed and poorly-thought-out content. Your readers always have time for what helps them get through their day, makes their life better, improves their business, or saves them effort or money.

Content Marketing 80

Content Marketing Planning Work Management Marketing Management 80

Biznology

APRIL 25, 2016

Roundforest is a data-driven e-commerce startup that optimizes every step of the consumer’s purchase path. They’ve developed a proprietary automated engine that removes the guesswork out of performance optimization. Roundforest was named one of 16 Israeli Startups Ready To Take On 2016. billion.

Enterprise Management 80

Enterprise Management Work Management Paid Search Agency Marketing Management 80

Biznology

JULY 18, 2012

– Jep Castelein, Marketo. I suggested that adopting agile marketing management practices might be the single most important factor in building a successful, ongoing conversion optimization program. – Greg Meyer. A management approach that adapts agile software development methodologies to marketing projects.

Planning 80

Planning Enterprise Management Work Management Marketing Management 80

Biznology

AUGUST 24, 2012

Have a look at the Definitive Guide to Marketing Metrics and Analytics produced by Marketo’s VP of Marketing Jon Miller, where he shares the attribution methods Marketo uses for its own marketing efforts. Some very good work is being done on this subject by thoughtful and experienced B2B marketers.

Marketing Attribution 80

Marketing Attribution Multi-Touch Attribution B2B Marketing Multi-Channel 80