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How Facebook Watch Will Change the Game for Marketers

Adobe Experience Cloud Blog

Unlike the company’s venture into related video content, which launched in 2015, Watch seems to initially compete directly with YouTube, with the potential to creep into Netflix’s original series market share. Most Facebook users are there to gather news and connect with friends, whereas, YouTube has an audience looking for “how to’s videos.”

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Tapping into the Ever-Evolving Human Brand with Controversy

Adobe Experience Cloud Blog

And we all have our opinions on it. Meanwhile, their heated opinions and social activity on the matter earned Nike more brand exposure than they ever could have hoped for and those that were calling the move “brand suicide” are rapidly pulling down their YouTube videos. A Very Public Break-Up.

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8 Writing Lessons from Everybody Writes by Ann Handley

Adobe Experience Cloud Blog

Give your reader exactly what you want to say instead of coloring your sentence with phrases like: – In my opinion…. YouTube video (3-3.5 The post 8 Writing Lessons from Everybody Writes by Ann Handley appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Drop the modifiers and qualifiers.

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Live Video in 5 Steps: From Creation to Measurement

Adobe Experience Cloud Blog

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. In this blog, I’ll walk you through five steps to kick off your live video strategy from beginning to end: 1.

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The Top 14 B2B Blogs You Should Be Following

TrustRadius Marketing

For example, one of the most recent posts explores how Adobe’s purchase of Marketo will affect the industry. Executive leaders will be interested to follow research and opinions shared on this site. They’re great for the marketer who wants proof, not just opinions, on how to improve their sales and marketing practices.

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Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video

Vidyard

Already the first video platform to offer comprehensive integrations with Marketo, Salesforce, Oracle and other marketing and sales technologies, Vidyard provides personalized video as well as integrated video live streaming for B2B and B2C businesses.

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Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video

Vidyard

” Already the first video platform to offer comprehensive integrations with Marketo, Salesforce, Oracle and other marketing and sales technologies, Vidyard provides personalized video as well as integrated video live streaming for B2B and B2C businesses.