LeadSloth

AUGUST 4, 2009

At first I thought: “what’s new about that?&# , and Marketo wrote a post on an alternative way to create tracking links. So in my opinion Genius now provides similar conversion tracking, with four improvements: It has short and clean URLs. Lead Source Measurement Needs Improvement. Let me know your suggestions.

Social Media 100

Social Media ROI Media Leads 100

LeadSloth

SEPTEMBER 30, 2010

In May I attended Silverpop’s user conference, and the Marketo and Eloqua user conferences are coming up in October. In my opinion, there are three reasons: a good product that is easy to use. Of the vendors on my list of Marketing Automation vendors, only a handful have enough customers to make this happen.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

LeadSloth

AUGUST 26, 2010

Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. In my opinion, this is a no-brainer: every Marketing Automation system should offer this. And that’s exactly what Marketo announced.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

JUNE 23, 2009

Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). In my opinion, they will have to offer at least some Inbound Marketing features before the end of the year. Their main focus has been on nurturing and scoring your existing leads.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

JUNE 30, 2009

In my opinion any B2B company needs both Inbound Marketing and Marketing Automation: the first to get in touch with new prospects, the second to move those leads through the funnel from suspects to sales-ready leads. In my opinion this should be the Marketing Automation system. What is Marketing Automation?

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100

LeadSloth

JANUARY 12, 2010

I have asked many of the vendors, consultants and thought leaders to give their opinion. There are lots of interesting opinions, from practical to visionary, with consensus on some topics, and differences on others. Manager, Inbound Marketing, Marketo. Manager, Inbound Marketing, Marketo ( @InboundMarketer ). predictions.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100