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Using Customer Lifecycle Management to Build Engagement in Marketo

SmartBug Media

The Marketo customer lifecycle is defined by six core stages, represented in a Venn diagram that concentrates at a common point at the base, allowing for complete customer flexibility and movement within the customer lifecycle. Now that you’re aware of the core stages of the Marketo Customer lifecycle model.

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More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 But Marketo itself says the reported figures are indeed active clients and I've no basis to doubt them.

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What the Marketo Acquisition Means for Customers & B2B MarTech

Leadspace

It’s been a few weeks since the announcement of the Marketo acquisition by Vista Equity Partners. Primarily, in my opinion, the acquisitions reiterate both the strong valuations and business potential for good marketing software plays. In early May, Marketo shares were trading at around $21. Shareholders will get $35.25

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A snapshot of the email service provider (ESP) landscape

Litmus

These ESPs are the best of the best, and all ranked highly in the opinions of you all, our dear audience. In order of popularity among our respondents, the top 15 ESPs are: Salesforce Marketing Cloud 27.02% Mailchimp 19.24% HubSpot 12.63% Constant Contact 9.25% Marketo 8.81% Sendgrid 8.66% Marketing Cloud Account Engagement 8.22% Eloqua 6.9%

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How Should I Market to Purchased Lists?

The Point

Curious as to your opinion?”. Indeed, the days of marketing en masse to cold lists via marketing automation platforms (MAPs) like Marketo are behind us. A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? My response is a definitive: yes. However, outbound shouldn’t translate into “spray and pray.”

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Why The Adobe-Marketo News Unlocks Exciting New Options For Marketers

PathFactory

By now, you’ve probably heard about the Adobe Marketo acquisition news. Marketo is arguably the leading independent marketing automation platform. Adobe is the go-to brand for content, creative, marketing and, in my opinion, making sophisticated tools available as part of on-demand clouds.

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Meet the ANNUITAS Evangelists

ANNUITAS

Adobe Certified Expert- Marketo Engage Business Practitioner, Adobe Certified Master – Marketo Engage Architect, SFDC Certified Administrator, 7x Marketo Champion, Atlanta Marketo User Group Leader, Part of 2020 Fearless50, 2x Marketo Champion Alumni Ambassador. Certifications (and more!):