The 7 Steps to a Winning B2B Lead Nurturing Campaign
Envy
MARCH 4, 2021
Marketing automation platforms like HubSpot, Marketo, and Pardot offer automated lead nurture workflows as a series of emails, each with a clear CTA. Lead scoring involves setting a value for each activity carried out by a lead, such as opening an email or downloading a white paper, and totting them up to create an overall score.
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