KoMarketing Associates

JANUARY 19, 2022

Marketing Automation Platforms Like Marketo and Pardot. It’s no secret that cybersecurity marketers are busy people, so being able to automate repetitive digital marketing tasks can be a huge help.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. HubSpot’s Marketing Blog. Social Media Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Adobe Experience Cloud Blog

JANUARY 15, 2020

These testimonials should be posted on your website and used in social media campaigns as well. Engaging customers on social media once they leave your store or buy your product online, to keep your product on their minds and have them come back next time. Email marketing. Social media marketing.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

APRIL 4, 2017

Author: Mike Tomita What kind of digital marketing are you doing? As the Director of Online Marketing at Marketo, I get these asked these two questions all the time. Speaking of research, social media is another information-rich resource your buyers turn to. Social Media. What works?

Paid Content 134

Paid Content Paid Search Agency Marketing Budget Marketing & Strategy 134

Adobe Experience Cloud Blog

JANUARY 6, 2017

This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

Hinge Marketing

NOVEMBER 26, 2015

In case you haven’t noticed, online marketing for professional services is here to stay! And according to our research , 47% of firms plan to develop a content marketing program in the near future. Having been on both the client and agency side myself, I’ve heard my fair share of objections to online marketing.

Work Management 48

Work Management Marketing Management Online Marketing Service 48

Adobe Experience Cloud Blog

FEBRUARY 28, 2011

by Andrew Spoeth The phenomenal rise of social media has, without a doubt, created a wave of excitement in the online marketing industry. It has never been as easy to share information online and to connect with like-minded individuals as it is today. Will B2B social media communications replace email marketing ?

Social Media 48

Social Media Media Mobile Advertising Social Networks 48

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. Keep in mind the 80/20 rule – just 20% of your social media content should be about your brand.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Adobe Experience Cloud Blog

MARCH 12, 2013

by Dayna Rothman In Marketo’s recent Social Marketing Rockstar Tour, we visited 15 cities to talk about implementing, executing, and measuring social strategy. An intense interest in social media and a desire to learn how to use it more holistically in every marketing campaign.

Social Media 48

Social Media Social Marketing Media Marketo 48

Adobe Experience Cloud Blog

OCTOBER 11, 2011

by Maria Pergolino Today Marketo launches a new product called Spark by Marketo ™. For this launch we have been working pretty hard to ensure success, starting in development and going all the way through to sales, marketing and customer enablement. Have additional tips for online marketing to small or mid-sized companies?

Online Marketing 48

Online Marketing Paid Search Agency Practices Companies 48

Adobe Experience Cloud Blog

JANUARY 3, 2017

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. How Brands Can Create Lasting Relationships on Social Media. How Brands Can Create Lasting Relationships on Social Media.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Adobe Experience Cloud Blog

AUGUST 14, 2017

This could potentially change the game for marketers in the same way that live video and instant articles have increased brands delivery of content to users. What Facebook Watch Could Mean For Marketers. Facebook Watch & Social Media. ” Lisa Marcyes , Senior Social Media Marketing Manager. .”

Facebook 134

Facebook Advertising Agencies B2B Thought Leadership Paid Search Agency 134

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

DECEMBER 12, 2017

Additionally, the widespread praise of ABM by practitioners who are successfully practicing the new approach has helped B2B marketers jump on the ABM train. With buy-in from major influencers and organizations like Scott Brinker, HubSpot, Marketo, and more, investing in ABM was bound to increase in 2017.”. ABOUT BRIANNA WATTS.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Huptech Web

JULY 28, 2023

It involves different marketing strategies and tactics designed to identify and engage people who might be interested in your business’s offerings. Did you know that more than 80% of marketers worldwide integrate some form of AI into their online marketing activities?

Marketing AI 52

Marketing AI Lead Generation Lead Scoring Lead Ranking 52

Adobe Experience Cloud Blog

MAY 23, 2010

There’s no limit to the ways B2B social media marketing can help organizations build brands and amplify lead generation efforts. But for B2B marketers who have yet to venture into the social web, getting from point A to point B isn’t as cut and dry. On the Savvy B2B Marketing Blog, C. for B2B marketers.

Social Media 48

Social Media Media Web 2.0 B2B 48

TrustRadius Marketing

JANUARY 8, 2020

The Hubspot marketing automation platform offers features that enable teams to deliver cross-channel inbound campaigns, manage leads and access key reporting and analytics insights. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Martech

FEBRUARY 12, 2024

Digital Marketing Knowledge. Having individuals on your staff who are familiar with digital marketing trends and platforms, including social media, SEO (search engine optimization), SEM (search engine marketing), PPC (pay-per-click), email marketing, and content marketing is an essential team component.

Paid Search Agency 103

Paid Search Agency Planning Ad Building Enterprise Management 103

Adobe Experience Cloud Blog

MARCH 17, 2011

By participating in these channels doesn’t necessarily mean you are taking the right steps towards truly leveraging social media to your benefit. B2B companies must work a little differently to drive their own success in social media , and it goes beyond tweeting or posting.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Adobe Experience Cloud Blog

MAY 1, 2019

A couple of years ago, direct mail may have seemed on its way out, but as online marketing grows more competitive, physical mail has become a way to be noticed. Valassis research shows that including a direct mail component in your marketing leads to an average 6% lift in sales. Send creative, personalized direct mail .

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing & Strategy Paid Search Agency Advertising Agencies 134

Adobe Experience Cloud Blog

JULY 12, 2012

by Maria Pergolino The other day someone commented on a blog post I had written about the importance of onboarding when using a marketing automation solution. To help those considering any online marketing tool (not just marketing automation ), I thought I would write a list of the 12 most important things to look for when purchasing.

Marketing Automation Services 48

Marketing Automation Services Paid Search Agency Online Marketing Features 48

ClearVoice

MARCH 8, 2022

She also provides insight on creating online courses and selling those courses with help from webinars. Finally, she creates and hosts a podcast, ‘Online Marketing Made Easy.’ Cristina Jones , chief marketing and engagement officer, Salesforce.org. Ann Handley , chief content officer, MarketingProfs.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

ClearVoice

DECEMBER 12, 2019

Due to the fact that most webinars are also marketing to their own audiences inside the webinar (think “Inception” for marketers) it is rare there is a cost to view a webinar. A few of the top webinar sources for marketers include: Marketo. Content Marketing Institute. Marketing Week.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

Ambal's Amusings

JULY 22, 2010

We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? " Read on to get their insights.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Adobe Experience Cloud Blog

NOVEMBER 14, 2017

Think about the last time you watched a video and shared or liked it over social media. All you need to say is, “Alexa, order me [insert brand name here] bottle,” rather than go to the nearest liquor store to pick it up or even order it online. Marketers need to keep up with this evolution. Did you laugh?

Planning 134

Planning Tips Advertising Mediums Amazon 134

TrustRadius Marketing

NOVEMBER 14, 2019

Some tools are set up for success in different channels like SMS, email, and social media, or are even native to applications. A solid marketing automation solution will handle your tasks elegantly, but also provide insights around your campaigns. Email Marketing & Online Marketing.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Adobe Experience Cloud Blog

OCTOBER 31, 2017

Scott Minor , Online Marketing Program Manager, says, “I’m glad to hear this isn’t planned to go global. ”— Lisa Marcyes , Senior Social Media Manager. All of our social media channels have different audiences, so it’s crucial that we format our messaging with them in mind.

Transparency 134

Transparency Paid Content Paid Search Agency Ads 134

Adobe Experience Cloud Blog

JUNE 29, 2009

Recent news stories about Social Media being bigger than email as well as the recent beta release of Google Wave have made marketers rethink their email strategies, but should we really be moving our email efforts to social media? Don’t let emails be boring while social media posts are fun and edgy.

Social Media 48

Social Media Media Campaigns Opt-out 48

KoMarketing Associates

APRIL 11, 2013

Key takeaways for B2B marketers include expectations for seasonal traffic trends, traffic source percentages, and quality metrics associated with various B2B marketing strategies. The report also does a “deep dive” into organic search, paid search, and social media metrics. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Directive Agency

MARCH 8, 2019

While women are making strides in corporate America, the fact still remains that there is a gender gap in online marketing, and only 5% of women in technology are in leadership roles, according to PwC. Meet some of our ladies and their male counterparts who are making an impact on the search marketing industry.

PPC 40

PPC Thought Leadership Digital Marketing Funnels PR 40

SnapApp

JULY 10, 2018

Unlike other leading marketing blogs that also look at different marketing strategies, Bizible goes a step beyond and demonstrates how to seamlessly implement strategies and hack growth as a result. For this reason, Bizbile’s content looks more like it’s suited for a demand gen marketer’s handbook than an actual blog.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Marketing Insider Group

MARCH 25, 2013

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. The TopRank part of the business eventually grew in popularity and revenue to the point that we renamed the company to TopRank Online Marketing. What inspires your blogs? .

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Adobe Experience Cloud Blog

JANUARY 21, 2016

We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. So without further ado, here are five trends and predictions the Marketo marketing team identified for this year and how you can prepare for them: 1. Mike Tomita, Online Marketing.

Advertising Agencies 48

Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

Adobe Experience Cloud Blog

FEBRUARY 1, 2012

by Jason Miller Marketo launched a company wide initiative to train employees on all things social media last month by declaring December as Social Media Month. All employees are trained on the Marketo social media policy from day one as it is part of our new hire orientation.

Marketo 48

Marketo Digg Training Social Media 48

Ambal's Amusings

NOVEMBER 12, 2010

Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Forester Blog for Interactive Marketing Professionals. Marketo's Modern B2B Marketing.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100