Adobe Experience Cloud Blog

OCTOBER 28, 2010

A great addition to Marketo’s Resources has been the Spear Marketing Group white paper, Top 10 Tips for Lead Nurturing Success , written by Howard Sewell. Not only is it a helpful resource when starting your lead nurturing , it also embodies and reinforces so many Marketo best practices.

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Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 48

Ambal's Amusings

APRIL 29, 2010

Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. Newsletters. White papers. Subscription-based information, newsletters. Blog posts.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

FEBRUARY 18, 2010

That’s equivalent to the batch and blast newsletter sends of old when companies hoped their messages would land in the inbox of someone who might be a potential customer. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketo's Modern B2B Marketing.

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Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

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ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

MARCH 18, 2010

For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? 50 newsletter signups (potential leads). Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). 3 consulting inquiries.

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Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

OCTOBER 19, 2010

Share a mix of content that’s updated from internal sources including blogs, articles, white papers and newsletters. Be sure to add links to the page from current content including: B2B blogs, web sites, marketing materials and newsletters. Nurture Interaction.

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Facebook Tips B2B Business 48

Adobe Experience Cloud Blog

AUGUST 9, 2011

Fulfillment – Email the white paper to ensure proper tracking and prospect email address. Also use this for other relevant offers or to drive sign-ups to email newsletters, ‘likes’ in Facebook, etc. Optimizing Landing Pages – Why Testing Is Critical was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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Landing Pages Optimization Forecasting Fulfillment 48

Adobe Experience Cloud Blog

AUGUST 4, 2009

Today Marketo released chapter one on a four part series on lead nurturing. In addition to understanding what benefits can be obtained from lead nurutring this first chapter talks about what lead nurturing is NOT , including: Sending out an e-newsletter on a semi-regular basis. Blasting your entire database with a new case study.

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Lead Nurturing Leads Lead Marketing Qualified Leads 48

Adobe Experience Cloud Blog

OCTOBER 18, 2013

Think about ways you could repurpose your curated content into a webinar, ebook, white paper, or other materials. If you publish an email newsletter, encourage subscribers to email you with suggestions on topics they’d like you to curate, or with links they suggest your share. Have a favorite content curator?

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Curation Webinar Metrics Content Opinions 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

Sharing content from other B2B sources is a given, but be sure to include links to your own content from newsletters, B2B blogs, white papers and other sources in your tweets. To learn more about B2B social media, subscribe to the Modern B2B marketing Blog or follow Marketo on Twitter.

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Twitter B2B Marketing Tips Planning 48

Adobe Experience Cloud Blog

DECEMBER 4, 2009

I recently received a question from a Marketo customer about best use of links in emails. Example: Marketo. Example: Read the new Marketo Lead Nurturing White Paper. By putting these at the top, or top-loading, these links are likely to increase click-through versus those hidden lower in the newsletter. .

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Phishing Practices Best Practices Privacy Policies 48

Adobe Experience Cloud Blog

MAY 17, 2011

It also can help hot leads move directly to sales, while allowing lukewarm leads to move quickly into lead-nurturing activities such as calls-to-action for white paper downloads, webinars or blog subscriptions. If you aren’t already engaging in lead nurturing, a good way to begin is with newsletters or email campaigns.

Sales Leads 48

Sales Leads Lead Scoring Lead Ranking Top of Funnel 48

Content Standard

DECEMBER 13, 2016

Through Marketo reports like the Opportunity Influence Analyzer , you can track leads from first touchpoint to closed business, attributing that revenue directly to the content that brought in your lead. For example, you could use your email newsletter to plug another company’s upcoming event that might be of interest to your readers.

Allocation 40

Allocation Paid Search Agency Ads Brand Identity 40

Adobe Experience Cloud Blog

MAY 30, 2010

On the converse, a poll could be conducted on Twitter and encourage followers to subscribe to an e-newsletter to obtain results. Use content – whether in a blog, in an e-newsletter, through a white-paper or via social networking channels – to educate customers rather than offering a sales pitch. Hear your customers.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). This led me to introducing the Marketo Lead Management platform to help us automate and manage our leads.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

JULY 12, 2010

There are many ways to do this, but typically you are either sharing information about a white paper or newsletter via a Tweet or permantly posting a link up that resides in a social media page that allows someone to subscribe to your emails without ever leaving the social media site. . At Marketo we call this a drip campaign.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

B2B Marketing Zone Posts

MARCH 3, 2010

7 Ways to Maximize The Content Marketing Impact of Your Newsletter - Content Marketing Today , February 15, 2010 When you publish a monthly print or electronic newsletter that targets an important audience segment, you probably invest heavily in generating the content that will make this newsletter relevant and valuable to its readers.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Tomorrow People

MARCH 22, 2018

Marketo claims that it is only by looking at the process that you can understand a customer’s real intentions. As such, the best lead generation websites connect outwards to other media: Newsletter backups, providing web versions of email marcomms. Knowledge centres, with white papers, eGuides, and other decision support.

Lead Generation 393

Lead Generation Top of Funnel Lead Ranking Marketing Qualified Leads 393

Tomorrow People

JANUARY 7, 2021

Marketo claims that it is only by looking at the process that you can understand a customer’s real intentions. As such, the best inbound marketing sites connect outwards to other media: Newsletter backups, providing web versions of email marcomms. Knowledge centers, with white papers, eGuides, and other decision support.

Lead Generation 156

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 156

thePoint

MAY 25, 2018

Customer-facing marketing content – brochures, white papers, position papers, presentations, etc. This could be standard emails from you or from sales, a newsletter, pieces of hard mail, phone calls, or marketing automation (drip campaigns) that all work together to nurture a prospect in an authentic way.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Only B2B

MARCH 13, 2020

Look Marketers use a range of tools (drip campaigns, newsletters, content etc) to convert marketing qualified leads to sales qualified leads, but all of it centered around one single idea. Every action taken on the website (for example, visiting, downloading a white paper etc) should be given a score. Lead Nurturing.

Sales Qualified Leads 111

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Top of Funnel 111

Optinmonster

MARCH 13, 2024

Make Use of Gated Content Do you have high-quality long-form content, such as an ebook, white paper, or other downloadables published on your website? Here’s a great video marketing hack from Marketo. Create engaging popups that grab people’s attention and make them want to sign up for your email newsletter.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

NuSpark Consulting

OCTOBER 28, 2018

Content can include blog posts, eBooks, downloadable white papers, video footage, infographics, and email newsletters, among others. Marketo reports that 97% of B2B marketers get a higher ROI from account-based marketing (ABM) methods.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Work Management Marketing Management 147

Sales Engine

DECEMBER 16, 2015

With the prevalence of marketing automation systems like Marketo, Hubspot, Infusionsoft, and more, many companies have bought the cart before the horse. So, if they’ve downloaded a white paper, that may or may not be enough to advance the conversation, but you run the risk of losing them if you don’t send them something else.

Advertising Agencies 120

Advertising Agencies Budget Programs High Quality Lead Content 120

Only B2B

FEBRUARY 9, 2018

Blog posts, 1 newsletter etc. Create a detailed piece of content which is relevant to your audience or start sending out simple newsletters. Analyzing trends and content to write a white paper? For example, Marketo. Which gets us to the next point? How can you handle this effectively? When will you write it?

Startups 97

Startups Newsletter Custom Publishing Internet Marketing 97

Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. Here are all our white papers. Jay: Right.

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Top of Funnel Content Marketing CMS Development Ad Building 93

Hubspot

NOVEMBER 18, 2020

Social media lead generation is the process of turning brand awareness and interest into visitor actions, such as: Signing up for your weekly newsletter. Accessing an ebook or white paper. Optimizing your social media lead generation so that it converts even more of your engaged audience into clients and customers. Crazy Egg ).

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. Content could be a newsletter article, a press release - anything that contains factual info about your product or your satisfied customers. In the "middle date" stage, consider offering in-depth white papers, self-assessment worksheets and webinars. via Beth Harte).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Adobe Experience Cloud Blog

AUGUST 23, 2018

Downloading your white papers? Signing up for newsletters? The post How to Build a B2B Content Library: A Beginner’s Guide appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Second, it can help you determine if your marketing efforts are paying off. Are people sharing your infographics?

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Ad Building 120

ClearVoice

AUGUST 8, 2019

Automation should set out to do two things: Capture leads : This would be through a web form on your site that allows visitors to register and automatically receive whatever you promised them ( typically a white paper ). Then you send additional content such as a newsletter, ebook or white paper. Email 2: Hi.

Top of Funnel 68

Top of Funnel Marketing Automation Services Marketing Funnels Marketing Automation 68

Hinge Marketing

JULY 6, 2022

White Papers. White papers have been around for decades—and for good reason. People look to white papers for a serious exploration of a technical or practical topic in a compact format. Another option is to distribute your white paper through a third-party service, expanding your visibility.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

Convince & Convert

JANUARY 11, 2017

Now, whatever tracking method I’m using—if this is Google Analytics, a marketing automation platform, like Act-On, SalesFusion, Marketo, Eloqua, all those technologies—it is going to tell me as the marketer that this lead came from a Google search. This could be in your market automation, like with Marketo, or in maybe sales for CRM.

Social Media 133

Social Media Sales Management Top of Funnel Media 133

Ambal's Amusings

NOVEMBER 19, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

Many of these are authored by the team at Marketo, but certainly not all of them. Best Practices for Lead Nurturing — Blind Date to White Wedding (white paper). Lead Nurturing: Triggered Emails, Newsletters and Webinars (blog post). white paper). Seven Lead Nurturing Tools and Resources.

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

SnapApp

OCTOBER 18, 2018

Leads indicate potential customer interest in your product or service either from filling out a form, signing up for your email newsletter, downloading your white paper, etc. According to Marketo , 93% of B2B companies report that content marketing results in more leads than traditional marketing tactics.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

SmartBug Media

FEBRUARY 19, 2019

For example, a marketing department may send out a weekly newsletter with all of the content that was published on its blog. Using a robust marketing automation tool such as HubSpot or Marketo , you can track the success of blog posts, e-books, white papers, fact sheets, and any other content that you publish.

Marketing & Strategy 92

Marketing & Strategy Content Marketing Marketing Strategy Planning 92

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

You can do so with links next to videos, in email newsletters, in infographics, and other pieces of content. Your in-depth material, whether it’s ebooks, white papers, or informative research reports, is what will get your followers to invest more in your brand and think of you as an industry leader.

Social Media 48

Social Media Traffic Media B2B Thought Leadership 48