Adobe Experience Cloud Blog

MAY 30, 2017

To make things easier, here are two groups of metrics you can focus on: Tactical Metrics: These metrics (also known as early stage metrics) give you a granular insight into the success of individual posts, networks, and employees. It includes impressions, shares, clicks, etc.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Ambal's Amusings

FEBRUARY 3, 2010

" Gordon Graham is That White Paper Guy , an award-winning writer who helps B2B technology firms tell their stories with crisp, compelling white papers. Many will waste money on advertising, and squander time on social networking. Hint: Tips, webinars, and white papers.). That White Paper Guy.

Paper 100

Paper Content Marketo Consulting 100

Adobe Experience Cloud Blog

JULY 17, 2018

It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership. Camille Crandall, account executive at Marketo takes advantage of the Marketing Nation Summit to launch a three-day mini-interview series of impromptu videos featuring customers and their daily takeaways.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Webbiquity

MAY 23, 2011

Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Increased overall website traffic (particularly from branded search or visits referred directly from social media and social networking sites). White paper downloads. Leads and new business.

Social Media 100

Social Media Media Case Study Case Studies 100

Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Tom Pick's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

Onalytica B2B

JULY 15, 2015

We have just built a new tool that allows you to find influencers using your latest blog or white paper. These calculations are independent of a user’s number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks. francoismat.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

SnapApp

MAY 12, 2015

Who can resist going off and telling people, “I’m such a Scorpio,” or “I’m such a Carrie [Bradshaw, not White]”? In the case of Fit Marketing’s quiz, “ Which marketing superhero are you? ,” over 60% of the people who completed it shared it with their networks. Find out if you’re ready to move beyond the white paper!

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Ambal's Amusings

FEBRUARY 18, 2010

Content Syndication (posting content on third-party sites and networks). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Search Engine Optimization (SEO).

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Adobe Experience Cloud Blog

OCTOBER 16, 2014

Author: Ellen Gomes At Marketo we have a pretty interesting and diverse set of infographics – covering topics from marketing automation and social networks , to kittens and bacon. Step 2: Gather your data- Ideally, you’re working from a larger piece of content like a report, white paper, or data set.

Content 48

Content B2B Thought Leadership Marketo Paid Search Agency 48

Ambal's Amusings

MARCH 18, 2010

For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Marketo's Modern B2B Marketing. Rebel Brown's blog Phoenix Rising. Related Articles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

APRIL 17, 2011

by Maria Pergolino Today, business buyers are savvy and turn to search, social networking and peer recommendations rather than company sales teams when searching for business solutions. If the only message sent from your social network is selling, few, if any buyers will want to connect with you.

Social Media 48

Social Media Top of Funnel Advertising Channels Peer-to-peer 48

TrustRadius Marketing

NOVEMBER 14, 2019

For example, for many B2B companies, webinars are a key tactic for qualifying leads, White papers and customer case studies lead to new customers. Often you will learn that your company has contracted a suite of tools through Oracle, so while you might want to work with a past platform you are tied into a network of options.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Adobe Experience Cloud Blog

MAY 8, 2011

Schaub and Marketo’s SVP of Sales, Bill Binch, conducted a Marketo Revenue Masters webinar called ‘ From No Budget to Signed Deal Using Provocation-based Selling ’. Bill Binch and I answered these questions in the Marketo Revenue Masters webinar about Provocation-based Selling. Thanks for your follow-up questions.

Peer-to-peer 48

Peer-to-peer Budget Programs Marketo B2B Thought Leadership 48

Adobe Experience Cloud Blog

JULY 25, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising sections and sales training materials. We are very excited to welcome him. Breaking Down Assumptions about Social Media.

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

Two, it shows respect to the follower you are ReTweeting and three, it exposes the person you’re ReTweeting to your followers, potentially expanding their network. Sharing content from other B2B sources is a given, but be sure to include links to your own content from newsletters, B2B blogs, white papers and other sources in your tweets.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Adobe Experience Cloud Blog

DECEMBER 7, 2009

This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. This online marketing strategy ebook includes helpful tips for leaving comments on industry blogs, leveraging social networking channels, and writing articles for directories. Effective Internet Presence.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Adobe Experience Cloud Blog

OCTOBER 19, 2010

To understand some key ways to attract more fans and boost lead generation, consider the following 7 tips to get new Facebook fans to increase your share of voice in the network: 1. Share a mix of content that’s updated from internal sources including blogs, articles, white papers and newsletters. Create An Active Wall.

Facebook 48

Facebook Tips B2B Business 48

Adobe Experience Cloud Blog

APRIL 1, 2011

I’d like to share some of the webinar promotion techniques we’ve used at Marketo, our top 5 ways to increase webinar attendance. One of the biggest differences between a live webinar and a recorded one, or other media like white papers, is the ability to actually interact with the expert. Why calls matter.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. With over 1,500 worldwide customers, Marketo is a leader in cloud software and one of Silicon Valley’s fastest-growing companies.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Adobe Experience Cloud Blog

MARCH 17, 2011

These channels are just the places where we network with others online, not the best ways to do it. Social Validation – When marketers promote a white paper, event, webinar (or any other program), social validation widgets can be used to share what other people are saying. Doing all 7? Need to improve?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Adobe Experience Cloud Blog

MAY 11, 2010

MAAWG includes data-heavy published documents and the MAAWG Email Metrics program, a quarterly compilation of aggregated data from MAAWG member ISPs, email providers and network operators. Check out their white paper, Your Reputation Holds the Key to Deliverability.

Deliverability 48

Deliverability Resources FAQ Aggregators 48

Adobe Experience Cloud Blog

JUNE 12, 2012

Sharpening the harpoon of your social lead generation strategy is the new white whale that will be wrestled with and “white papered” to no end in this new era. Engaging in conversations and offering up content is a great way to nurture those members of your network. Network before you need to network.

Social Marketing 48

Social Marketing Paid Search Agency B2B Thought Leadership Ideal Customer Profiles 48

Adobe Experience Cloud Blog

DECEMBER 4, 2009

I recently received a question from a Marketo customer about best use of links in emails. Example: Marketo. Example: Read the new Marketo Lead Nurturing White Paper. In addition, Marketo customers or those using a sophisticated marketing automation tool should be sure to include links in their emails.

Phishing 48

Phishing Practices Best Practices Privacy Policies 48

Adobe Experience Cloud Blog

SEPTEMBER 27, 2010

Amber Naslund : In the world of B2B, your professional network is everything. This said, with this information you should also be able to recognize who is not a potential customer for your company – regardless of whether or not they downloaded your white paper or attended your latest webinar.

B2B Marketing 48

B2B Marketing B2B Paid Search Agency Word of Mouth 48

Adobe Experience Cloud Blog

MAY 30, 2010

For example, marketing efforts that focus on email marketing can incorporate social networking channels to maximize reach. Use content – whether in a blog, in an e-newsletter, through a white-paper or via social networking channels – to educate customers rather than offering a sales pitch. 1 marketing initiative for 2010.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

Adobe Experience Cloud Blog

JULY 12, 2010

People are using both email and social networks- and for good reason. At Marketo we call this a drip campaign. To learn more about email marketing, watch the Marketo webinar, B2B Email Marketing and Lead Nurturing or visit our Email Marketing resource section. It’s causing success. . The flow they presented was: .

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

MAY 11, 2011

Are you leveraging white papers and webinars? Being able to monitor such networks for instances of your brand name mixed with negative words is crucial to maintaining a positive brand presence. Improve Lead Generation with Help from Unhappy Customers was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Lead Generation 48

Lead Generation Generation Leads Lead 48

ClearVoice

OCTOBER 27, 2023

It may involve creating informative white papers, webinars, and case studies catering to security-conscious businesses’ needs. This may involve networking, partnerships, and outreach to other businesses. Consider a B2B SEO campaign for a cybersecurity firm. B2C SEO: In B2C, the sales cycle is typically shorter.

Enterprise Management 97

Enterprise Management Work Management Marketing Management SEO 97

The Point

AUGUST 6, 2012

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy.

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100

Adobe Experience Cloud Blog

JULY 10, 2019

The goal is to upload that list of accounts into a paid media network, match the accounts into their database, and send ads to contacts within each account. Depending on the ad network, marketers can use this strategy to penetrate accounts and pinpoint people in the buying groups you most want to reach.

Account Based Marketing 115

Account Based Marketing Contact Marketing Contacts Marketing AI 115

The Mx Group

AUGUST 1, 2018

Marketo is a SaaS platform designed to help B2B organizations automate and measure marketing engagement, tasks and workflows. With Marketo you can centralize all your digital marketing campaign emails, landing pages and other marketing materials. HubSpot is a developer and marketer of software products for inbound marketing and sales.

Resources 79

Resources B2B Marketing Marketing Automation Services B2B Thought Leadership 79

Heinz Marketing

APRIL 22, 2019

I realize we have guests joining us live on the Funnel Radio Media Network. That is a higher bar than just saying, “thanks for downloading the white paper, would you like to see a demo?”. I didn’t really know that much about Jon Miller when he was at Marketo. We are here live on the Funnel Media Radio Network.

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

thePoint

MAY 25, 2018

Building a strong internal network of advisors, content providers, and advocates (you are going to need those!) Customer-facing marketing content – brochures, white papers, position papers, presentations, etc. Internal Resources. is a must whether you are an Insider or an Outsider.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Rev

NOVEMBER 20, 2018

Get the AI white paper: “How to Win the Love of Your CEO”. Get the AI white paper: “How to Win the Love of Your CEO”. A Marketo study found that just 22% of sales qualified leads convert into closed-won business. Today, however, relationships are largely the domain of salespeople networking.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Optinmonster

MARCH 13, 2024

Or, they could refer a friend from their network. Make Use of Gated Content Do you have high-quality long-form content, such as an ebook, white paper, or other downloadables published on your website? Here’s a great video marketing hack from Marketo. Video marketing is a powerful tool that’s growing in popularity.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

B2B Marketing Zone Posts

MARCH 3, 2010

So imagine my excitement when I saw their special report his week, Social Networking: A World of Connections. Mapping marketing content across the buying cycle and personas - Fearless Competitor , February 4, 2010 Today, Find New Customers hosted a webinar with Jon Miller, VP, Marketing at Marketo. White Paper (50).

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Oktopost

OCTOBER 26, 2020

The management suite features 20 built-in integrations to social networks, sharing sites, and blogs, as well as Slack compatibility, to keep in touch with your team. . Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics . High-quality white paper reports generated from the platform.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159