Adobe Experience Cloud Blog

NOVEMBER 8, 2019

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program.

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Marketo Thought Leadership Paid Search Agency Advertising Agencies 48

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: starts at $25,000. Cutting Edge Virtual Event Platforms.

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Enterprise Management Work Management Marketing Management Webinar Metrics 363

Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

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Webbiquity

MAY 16, 2023

” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. ” Google Analytics used to provide that data, but stopped reporting visitors by network in February 2020. If all you need is a simple UGA replacement, this tool will be overkill.

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Marketing Analytics Tools Analytics Google Work Management 340

SmartBug Media

APRIL 14, 2021

Each quarter, Marketo rolls out a release including product enhancements, additional features, bug fixes, and more. So what did the Q1 release include, and how can it help Marketo users? Marketo Q1 Releases: Overview. As part of the Q1 release, Marketo updated a feature to support their new UI. Landing Pages and Forms.

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Marketo Multi-Channel Marketing Automation Services Landing Pages 98

Leadspace

APRIL 21, 2017

With Marketo’s Marketing Nation Summit, SiriusDecisions 2017 Summit, Oracle MME and the MarTech series packed into just two months, it’s fair to say our events team — like many others — have their hands full right now! The post Microsoft and DXC Win Big at Marketo and SiriusDecisions — What’s Their Secret?

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The Point

NOVEMBER 15, 2022

Indeed, the days of marketing en masse to cold lists via marketing automation platforms (MAPs) like Marketo are behind us. You could expand the reach further by using the same list to run account-targeted ads via a programmatic network or content syndication. However, outbound shouldn’t translate into “spray and pray.” Click To Tweet.

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Purchase Paid Search Agency Paid Social Agency Outreach 162

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. The moments are set up as real time triggers within Marketo.

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Marketo Marketing Automation Services Work Management Eloqua 120

Oktopost

OCTOBER 5, 2022

In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads. Use these guides to incorporate social engagement data into your lead nurturing: Marketo.

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Eloqua Work Management Transparency Leads 118

SnapApp

MAY 16, 2018

Well have no fear, lonely marketing ops manager, we’ve got 10 hacks to help you optimize your Marketo instance to stay ahead of the curve and make your ops life less stressful. Using static lists in Marketo is invaluable on weeks where we have a lot of different email promotions occuring. Utilize the power of a static list.

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Marketo Top of Funnel Planning Marketing Automation Services 48

Martech

DECEMBER 6, 2023

The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach. The announcement follows the launch of technology enabling connections to websites, CRM systems and spreadsheets in September.

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Campaigns Account Based Marketing B2B DemandBase 106

SnapApp

MAY 16, 2018

Well have no fear, lonely marketing ops manager, we’ve got 10 hacks to help you optimize your Marketo instance to stay ahead of the curve and make your ops life less stressful. . Using static lists in Marketo is invaluable on weeks where we have a lot of different email promotions occuring. Utilize the power of a static list.

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Marketo Top of Funnel Planning Marketing Automation Services 48

Kapost

APRIL 19, 2017

The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. Pick your favorite poison, be it ABM, analytics, alignment, digital transformation, Marketo best practices, or (our favorite) content marketing, and take the deep dive. 2: Network Like It’s Your Job.

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Marketo Account Based Marketing B2B Thought Leadership ABM 48

Adobe Experience Cloud Blog

APRIL 6, 2020

Our global network of solution and technology partners are the force multiplier for our commercial business. As we unified the Marketo and Magento partner programs with the Adobe Solution Partner Program and Adobe Exchange Partner Program, we brought our respective partner awards together as well. Drift : Americas (Innovation).

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Adobe Experience Cloud Blog

JULY 26, 2019

Marketing Nation Live, a B2B Marketing virtual event, is bringing together marketers from all over the world on September 18 for a day full of inspiration, education, and social networking. Marketo Engage customers and members of our Marketo Advocate Nation will share their marketing truths and best practices with you.

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Peer-to-peer B2B Thought Leadership Marketo Thought Leadership 111

Adobe Experience Cloud Blog

JULY 7, 2015

Imagining this person at a networking event, I realized their situation might be similar to that of what marketers experience when they, too, have to explain what they do for work. True, in networking it’s smart to keep things simple and smooth, but you don’t want to be too simple and smooth. Otherwise, you won’t be memorable.

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Network Marketing Tips Ad Building Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 1, 2015

In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords. Marketo’s Engagement Marketing Platform is now connected to Google Analytics. More Data, Less Questions. Why does this matter? That’s where our integration comes in.

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Adobe Experience Cloud Blog

OCTOBER 12, 2015

That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster. Maybe you’ve fallen victim to this, becoming a specialist in email, social networking, website, SEO, and mobile… but regardless of the specialty, all marketers have the same target: the consumer.

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Marketo Work Management Marketing Management Multi-Channel 48

Marketing Insider Group

DECEMBER 10, 2020

Examples of MAPs that you may consider include: Marketo. In addition, using a mobile event app can help attendees create a personalized experience at your event by creating their own agenda and choosing networking opportunities with other event attendees. ActiveCampaign. Salesforce. Accelevents. Aventri, and others.

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Marketing Automation Services Marketing Management Planning Process 349

Adobe Experience Cloud Blog

DECEMBER 9, 2019

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program.

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Marketo Communities Thought Leadership Marketing Automation Services 20

Oktopost

SEPTEMBER 22, 2021

He was named Top Martech Marketer to Follow in 2020, awarded Fearless Marketer of the year in 2018, and is a 2x Marketo Champion. Build a healthy LinkedIn network. Create compelling LinkedIn content that actually adds value to your network. Joining this episode of the Radically Transparent podcast, Darrell dives into how to: ?Build

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B2B Thought Leadership Transparency Thought Leadership Paid Search Agency 124

Adobe Experience Cloud Blog

SEPTEMBER 5, 2012

by Jason Miller Dreamforce is right around the corner and many B2B marketing professionals are gearing up for three days of networking at its finest. In order to make the most of your networking opportunities, it’s a good idea to take full advantage of the latest technology. What’s your favorite networking app?

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Adobe Experience Cloud Blog

AUGUST 30, 2012

One of the most valuable aspects of Dreamforce, or any conference for that matter, is the cornucopia of networking opportunities. The infographic below is a fun look at Daytime Networking vs Nightime. These tips and many more will be in full force in between the 750 plus sessions including Marketo’s individual sessions.

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Adobe Experience Cloud Blog

MAY 13, 2015

Author: Katie Pope For those of you who are unaware, Marketo’s Revvie Awards recognize and celebrate customers and partners who are using the Marketo product to push the status quo and break away from the competition. Customer Awards Programs Are Mutually Beneficial. But there’s no one-way street here! Keep reading…).

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Marketo Budget Programs Terms and Conditions Thought Leadership 48

Adobe Experience Cloud Blog

MAY 31, 2012

This feeling of being part of an important moment was almost palpable during our recent Marketo Summit here in San Francisco (which was celebrating its own big moment with the 75 th Anniversary of the iconic Golden Gate Bridge). More than 1,400 people descended on our city to be a part of the Marketo Summit 2012.

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Marketo Peer-to-peer Word of Mouth Marketing Automation Services 48

Adobe Experience Cloud Blog

MAY 3, 2018

In my role at Marketo, I head up strategy and alliances, which gives me insights to all the partnerships we have across the organization, spanning technology, analytics, and consultant partners, as well as those within our Accelerate and LaunchPoint programs. An ecosystem is a complex network or interconnected system, by definition.

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Marketing & Strategy Marketo B2B Thought Leadership Advertising Agencies 134

Only B2B

MARCH 13, 2024

Syndication platform fees: Some platforms charge for access to their network of publishers and audience reach. Essential Tools for Data Collection: Marketing automation platforms like HubSpot and Marketo are invaluable tools for B2B marketers. Consider the time and resources spent on research, writing, editing, and design.

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ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Adobe Experience Cloud Blog

FEBRUARY 9, 2011

by Heather Watkins On December 6, 2010, Marketo launched its revamped customer community on the Salesforce.com platform to give our customers the ability to: Get product answers quickly. Connect and share resources with other Marketo peers. Suggest features for the Marketo Roadmap.

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Marketo Communities Features Peer-to-peer 48

The Point

NOVEMBER 27, 2018

DK) One factor is the new Facebook algorithm , which prioritizes friends’ content over that of companies, so organic reach on the largest social network has gone down dramatically. Our advanced analytics suite even goes into granular detail, such as the network, post and exact message which generated the clicks and conversions.

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Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Adobe Experience Cloud Blog

APRIL 13, 2017

Most of these partners also have LaunchPoint listings so you can learn how they integrate with the Marketo Engagement Platform. Minimum investment, maximum education and networking benefits. When customers love Marketo and our seamless integration with different solutions, well, we’re in for a huge marketing lovefest.

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Advertising Agencies Marketo Thought Leadership Trade Show 122

Martech

FEBRUARY 8, 2022

Selling Simplified’s customers include agencies and B2B brands, such as Juniper Networks, Mediacom and Marketo. With the acquisition comes 160 million B2B records specific to the tech industry, as well as the company’s Demandcentr system, which monitors behavioral context and builds purchase intent around specific contacts.

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Purchase Intent Digital Transformation Acquisitions Marketo 81

Adobe Experience Cloud Blog

JANUARY 25, 2012

With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. How did we do it? We are then using this information to score campaign members.

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Lead Ranking Marketing Qualified Leads Marketo Lead Scoring 48

Vidyard

APRIL 19, 2018

You’re not alone, this year Marketo Marketing Nation Summit is all about becoming a FEARLESS marketer. Marketo Summit Talks. Marketo Summit Events. This is your chance to let loose and network at one of San Francisco’s premier event spaces, the Battery Club. Marketo Summit Sessions. Register now!

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Marketo Video Marketing Advertising Agencies Deliverability 27

Oktopost

MARCH 11, 2020

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. We’re proud to be partnered with every major marketing automation platform such as Marketo, Eloqua, Hubspot, and Pardot and awarded the ‘ #1 Technology Partner of the Year ‘ by Marketo.

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Adobe Experience Cloud Blog

DECEMBER 20, 2011

We can’t help you there, but what we can do is help you create a fun mad-lib style custom greeting that will surely spread joy through your social networks and beyond. Get started creating your very own custom holiday message with the official Marketo Holiday Greeting Marker !

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Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman Marketo User Summit has officially kicked off! 1,400 attendees file into the Grand Ballroom at the Hilton to hear our first keynote speakers–Marketo CEO, Phil Fernandez, former Cisco CEO and Marketo board member Sue Bostrom, Debbie Qaqish from the Pedowitz Group, and Alexandre Pelletier from Aquisio.

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Adobe Experience Cloud Blog

MAY 10, 2017

Here’s an example of a tweet Marketo shared that does this: Incentivize It. Doing so allows them to spread the word to their social networks for additional reach. There are lots of tools available now to incentivize employees and brand advocates to share news like this via their social channels.

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