The Thorny Question of Marketing Attribution: Does It Apply to B2B?
Biznology
AUGUST 24, 2012
What touch sequence is most productive? To summarize, they boil down to 4 general techniques: First touch, last touch. All recorded touches are given some credit, and weighted equally, or according to some reasonable factor, like where they lie in the path to the sale. Photo credit: dolphinsdock. Weighting.
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