The Thorny Question of Marketing Attribution: Does It Apply to B2B?
Biznology
AUGUST 24, 2012
Which media channel is really driving the sale, they ask. This means all credit for the sale (or whatever is the desired outcome, like becoming a qualified lead) goes to the media channel that acquired the prospect (the first touch) OR the channel immediately before the outcome (the last touch). Photo credit: dolphinsdock.
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