ViewPoint

JUNE 7, 2016

The following data is from an insightful post on the Marketo blog by Michael Boyette of the Rapid Learning Institute: Why Sales Reps Don’t Follow-up on Good Leads. Set sales straight—it’s a win win. Many sales reps lack insights on the best way to follow up on a lead.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking Marketing Qualified Leads PointClear 120

ViewPoint

FEBRUARY 24, 2016

From Aberdeen Group: "Tele-prospecting is a valued complement to content marketing and inbound marketing and should be a component of any MQI-to-MQL Nurturing program. From Jon Miller, Engagio (co-founder of Marketo): "In many ways, account based marketing turns traditional demand generation 'upside down.'

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

ViewPoint

JULY 11, 2011

This would include implementing SiriusDecisions’ demand waterfall that defines leads in the following way: Marketing Qualified Lead (MQL) – Qualified and delivered by marketing Sales Accepted Lead (SAL) – Reviewed and accepted by sales Sales Qualified Lead (SQL) – Contacted and further qualified by sales.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120