Adobe Experience Cloud Blog

MARCH 22, 2018

These AI-powered marketing programs can crawl your site for blog articles, case studies, white papers, ebooks, videos, etc. Insights can be used to engage visitors across email, web, social, and mobile channels for a full omni-channel approach. What potential do you see with AI built for marketers?

Marketing AI 134

Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 134

The Point

JUNE 20, 2012

Include a placeholder for an offer image – a simple cover image for downloadable content like white papers, a screen shot for videos or demos or free trials, or a speaker photo for online events. If received on a mobile device, this is a quick and easy way to ensure that your main message will be the first thing the reader sees.

Template 100

Template Tips Landing Pages Marketo 100

Lake One

NOVEMBER 19, 2020

And more than just creating content like blogs, white papers, and case studies, you’ll need to master SEO, have a social media presence, and don’t forget about email marketing. Be sure to look at things like poor website design , poor mobile-optimization, and poor user experience. Keyword being consistent.

Inbound Marketing 68

Inbound Marketing Marketing & Strategy Marketing Strategy Planning 68

Conversica

OCTOBER 9, 2018

If someone downloaded a specific white paper or viewed a video, reference that action in your messages to them. To increase conversion rate, utilize email templates that are mobile-friendly and aesthetically appealing. Pay attention to the presentation of margins, white space, and embedded images. Always be testing.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

ViewPoint

MAY 30, 2012

He has served as an Editor and Publisher of This Week In Consumer Electronics, Sporting Goods Business, Consumer Goods Technology, Retail Info Systems, Hospitality Technology and Mobile Enterprise. As an example, he points to Marketo’s success and the way their marketing group was driving leads even before they had a sales team.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Ambal's Amusings

MAY 27, 2010

You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Feature the white paper on your website and as an email offer. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Marketo's Modern B2B Marketing.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

The Point

JANUARY 13, 2015

Unless you’re measuring true email performance – no change you make to copy, design, mobile-friendliness, offer, deliverability, etc. That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce. MQLs/Cost Per MQL. SQLs/Cost Per SQL.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Adobe Experience Cloud Blog

MAY 25, 2011

Mobile Marketing Playbook. Mobile book reader apps, including Kindle for your iPhone or iPad, are another great way to stay up on the latest white papers that have book-quality thought leadership. Marketo hosts one chapter from each of the hottest marketing books, available for download at no cost to you.

Amazon 48

Amazon B2B Thought Leadership BtoB Thought Leadership 48

Convince & Convert

OCTOBER 2, 2013

Make Mobile Your Top Channel Strategy. Well, today , online auctions are just 10 percent of its total business — its payment and mobile business is half the company. eBay is betting its entire future on mobile, and it’s winning. This means thinking mobile first as part of your channel strategy. all from one story idea.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

TrustRadius Marketing

NOVEMBER 14, 2019

In the last decade, several sophisticated automation functions have been incorporated into websites, mobile apps, SMS/text, and social media. For example, for many B2B companies, webinars are a key tactic for qualifying leads, White papers and customer case studies lead to new customers.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

FEBRUARY 28, 2012

They are usually people who have downloaded a white paper or an ebook from our website but done nothing else. Yes, but only if you have the ability to optimize mobile content. You will want to optimize your landing page for a mobile browser. For Acquisio, a prospect appears earlier in the marketing funnel.

Inbound Marketing 48

Inbound Marketing Trade Show Budget Programs Top of Funnel 48

Everything Technology Marketing

FEBRUARY 19, 2011

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. With over 1,500 worldwide customers, Marketo is a leader in cloud software and one of Silicon Valley’s fastest-growing companies.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

ClearVoice

OCTOBER 27, 2023

It may involve creating informative white papers, webinars, and case studies catering to security-conscious businesses’ needs. Ensure your website is well-structured, loads quickly, is mobile-friendly, and is free from technical errors that could hinder its search engine ranking.

Enterprise Management 97

Enterprise Management Work Management Marketing Management SEO 97

Perkuto

APRIL 2, 2019

This year was the first summit for Marketo users since the Adobe acquisition in 2018. For me, it brought home the reality that Marketo is no longer a standalone product but a single app within a much larger structure of product “clouds.”. That being said, there are many Adobe products for Marketo users to understand and make sense of.

Marketo 40

Marketo Product Lead Ranking Marketing AI 40

The Mx Group

AUGUST 1, 2018

Marketo is a SaaS platform designed to help B2B organizations automate and measure marketing engagement, tasks and workflows. With Marketo you can centralize all your digital marketing campaign emails, landing pages and other marketing materials. HubSpot is a developer and marketer of software products for inbound marketing and sales.

Resources 79

Resources B2B Marketing Marketing Automation Services B2B Thought Leadership 79

Valasys

DECEMBER 2, 2019

Marketo: The SaaS (Software as a Service) platform is amongst the foremost resources for B2B marketers. Marketo facilitates the centralization of all the digital marketing campaign emails, landing pages as well as other marketing components. HubSpot: The HubSpot blog makes it easy on the ultimate list of Resources for B2B Marketers.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

Oktopost

OCTOBER 26, 2020

Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics . Web-based but also includes mobile app for Android and iOS. User reviews consistently appreciate the customer approval capabilities , as well as tje clean UI and high-quality reports and white papers.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Only B2B

FEBRUARY 9, 2018

You are into mobile application development. Analyzing trends and content to write a white paper? For example, Marketo. We know that you are busy running your startup business and probably don’t have the time to brainstorm your blog every week or every month. But, your business need leads to grow and expand.

Startups 97

Startups Newsletter Custom Publishing Internet Marketing 97

Adobe Experience Cloud Blog

AUGUST 23, 2018

Content libraries that have implemented a cloud-based digital asset management solution can allow access from any device at any time—even mobile devices. Downloading your white papers? Ready to build your content library? Second, it can help you determine if your marketing efforts are paying off. Signing up for newsletters?

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Ad Building 120

Content Marketing Institute

JANUARY 14, 2019

Right-here” consumer – Buyers expect mobile experiences, including shopping, to tailor to their physical location. Ardath Albee, who has been a longtime pioneer in our industry, spoke about “ lifecycle marketing ” on the Marketo blog. Digestible client success stories (white papers and case studies).

Top of Funnel 106

Top of Funnel Marketing Funnels Lead Ranking Digital Marketing Funnels 106

KoMarketing Associates

JULY 14, 2015

White papers, product demos, datasheets, case studies, analyst reports, testimonials and videos are just a few of the many content assets that should live in the resources center. A few B2B organizations I suggest using as a model: SEOmoz. A few B2B organizations that do a good job of catering to the top of the funnel visitors: .

Top of Funnel 120

Top of Funnel B2B Marketing Content Marketing Brand Identity 120

Hinge Marketing

JULY 6, 2022

White Papers. White papers have been around for decades—and for good reason. People look to white papers for a serious exploration of a technical or practical topic in a compact format. Another option is to distribute your white paper through a third-party service, expanding your visibility.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

Full Circle Insights

FEBRUARY 28, 2021

White Papers. “What’s on My Mind” – Reflections from Marketo’s Marketing Nation Summit. My favorite types of Salesforce1 mobile dashboards. In the B2B marketing and martech sector, there are clear trends playing out now that suggest ways the industry will evolve in 2021. Additional Resources.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Onalytica B2B

JUNE 30, 2015

Just upload your content and receive a list of influencers most likely to resonate with your latest blog or white paper. Having a solid content marketing strategy in 2015 is essential, it’s like having a mobile friendly website or a social media presence. Promote Your Content Among Key Influencers. try it today for free!

Content Marketing 100

Content Marketing PageRank Brand Identity Branding 100

Adobe Experience Cloud Blog

JANUARY 18, 2016

DCO would then go out and find placements and mobile apps that help you hit that goal. Some placements and mobile apps might be more expensive than others, and if that continues, the DCO would automatically exclude those placements and mobile apps and go after others. The Smallest, But Most Powerful: Mobile App Ads.

Adwords 48

Adwords Display Cost per Acquisition Paid Search Agency 48

SnapApp

FEBRUARY 13, 2018

This could be as simple as not getting emailed about a white paper if they’ve already downloaded it through a Facebook ad, or it could be laser-targeted behavioral messaging delivered based on a combination of touchpoints across platform. . Apply this mobile-first mindset outside your website. For example: . A physical store.

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Don’t paralyze a mobile user who can’t engage with or get out of your ad. And B2B buyers are not opposed to it: 74% expect to access simple content like infographics without registration, but 77% are willing to provide basic info for white papers or ebooks. Create clear action triggers with one or no images and simple text.

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JULY 21, 2014

Author: Dennis Shiao The first time I downloaded a white paper was in 2000. We measure prospects who fail to complete a white paper registration form in terms of “abandonment rate.” 5 Reasons to Invest in Interactive Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Content 48

Content Lead Scoring Lead Ranking Budget Programs 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

9 Indispensable B2B Social Media White Papers - Social Media B2B , November 2, 2010 White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Essentially.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

APRIL 23, 2013

” 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success by Marketo B2B Marketing Blog. This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

He has provided technology and marketing consulting to companies like Thomson Reuters, Morgan Stanley, Comcast, Exxon Mobil and many others. Often companies already have a lot of content they can ‘unlock’ (webinars, white papers, ROI calculators, etc.) Snook & Associates , a digital asset holdings company.

Top of Funnel 48

Top of Funnel SEO Digital Asset Management Content Marketing 48

SnapApp

DECEMBER 12, 2017

Multivariate testing — where campaigns are generated based on combinations of multiple variables — is seeing growing support in popular tools like MailChimp, Pardot, and Marketo. You register for a white paper download. A/B testing is essential, but it’s also evolving into something far more complex. You visit a website.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

SnapApp

OCTOBER 6, 2015

Blackbaud’s “Realize Real Results” campaign centered on a microsite that layered interactive assets (two calculators, a quiz, and a survey) alongside static infographics, white papers, videos, and tip sheets to give participants a comprehensive view of the results they could achieve with Blackbaud’s products. Runner-Up: Element.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

Heinz Marketing

JULY 16, 2018

How am I going to score it in Marketo and then sync it to Salesforce, and how am I going to route it the right way?” Now that I have the mobile app for Starbucks, and I can order ahead, I can literally just walk to Starbucks, and I know that my coffee is sitting there. Think of it a lot like … I love coffee. I love my Starbucks.

Top of Funnel 40

Top of Funnel Conference B2B Sales Copywriting 40

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Do: Take a Second (and Third) Look at Mobile Marketing. As of 2015, most of Google users access the search engine via mobile phone. Therefore, it only makes sense to optimize mobile marketing efforts for lead generation purposes. Make sure it’s easy to read on a mobile phone. Email should be mobile-friendly.

Lead Generation 134

Lead Generation Marketing & Strategy Lead Scoring Lead Ranking 134