Adobe Experience Cloud Blog

JUNE 24, 2016

Author: Jamie Lewis Is it time for your brand to get mobile? Mobile marketing , if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. Mobile Messaging. Mobile Website.

Mobile Marketing 94

Mobile Marketing Marketing & Strategy Marketing Strategy SMS 94

Ambal's Amusings

JULY 6, 2010

Businesses have started integrating social media into their marketing efforts. However do not just social media for the sake of doing social media. Brush up on social media objectives measurement - Social media for the sake of social media worked in 2008 and to an extent in 2009.

Social Media 100

Social Media Media Paid Search Agency Advertising Agencies 100

Zoominfo

DECEMBER 21, 2020

The color illustrates the phone coverage for T-Mobile, which acquired rival Sprint in April. The map shows the literal market expansion T-Mobile achieved from the purchase. T-Mobile saw this opportunity with the aforementioned Sprint purchase. You may have seen the TV ads that show the United States largely enveloped in pink.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Ambal's Amusings

FEBRUARY 5, 2010

" Michael Stelzner is author of the book Writing White Papers , founder of SocialMediaExaminer.com and an organizer of summits such as Social Media Success Summit and Copywriting Success Summit. " Social media strategies will be as commonplace as using a fax machine—every business will need to be in the game.

Social Media 100

Social Media Media Paper Copywriting 100

Adobe Experience Cloud Blog

MARCH 26, 2020

Gen Z is a digital- and mobile-native generation. The notion of the internet merely isolating teens and destroying social interaction and social intelligence has been unfounded and misunderstood. A major function of social media and digital connection for Gen Z is to escape the stresses of teenage life.

Planning 174

Planning Paid Search Agency Work Management Social Media 174

Adobe Experience Cloud Blog

AUGUST 10, 2016

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them. Marketing #FOMO, anyone?

Social Media 48

Social Media Peer-to-peer Social Marketing Media 48

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Watch the full on-demand recording here: Why Do I Need Social Media?

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Adobe Experience Cloud Blog

APRIL 6, 2015

Author: Michael Pollack There are plenty of people talking about mobile and how it interacts with marketing automation. Let’s take a quick look at some of the common considerations in mobile marketing and marketing automation, and provide some clarity around terminology and key practices. The Benefits of Mobile Listening.

Marketing Automation Services 48

Marketing Automation Services Mobile Marketing Marketing Automation Automation 48

Adobe Experience Cloud Blog

APRIL 18, 2016

Author: Lisa Marcyes When I think about what makes social media so unique, I always come back to one thing: relationships. Through social media and analytics, marketers can understand their audience base in ways we never could before. Let’s take a look at the numbers that prove the value of social media further.

Social Media 48

Social Media Media Branding Brand Identity 48

Adobe Experience Cloud Blog

APRIL 4, 2017

As the Director of Online Marketing at Marketo, I get these asked these two questions all the time. Optimize for mobile devices. The digital world is increasingly becoming a mobile world, and it’s no longer an option to have a website that is not formatted for mobile devices. Social Media. What works?

Paid Content 134

Paid Content Paid Search Agency Marketing Budget Marketing & Strategy 134

Martech

DECEMBER 11, 2023

In today’s mobile-driven world, marketing technology should provide a plug-and-play experience with integrated partners. How can technology be used to improve the effectiveness of social media marketing? An extensible marketing technology is desirable, as it can be easily extended with the addition of other software.

Marketing AI 105

Marketing AI Marketing Automation Services Work Management Marketing Management 105

Webbiquity

SEPTEMBER 27, 2019

But, according to Marketo , 41 characters or 7 words is the best length for email subject line in 2019. Image credit: Marketo. Make sure your email incorporates a footer section that includes your unsubscribe link, company contact information, privacy policy, and clickable social media icons. Image credit: United by Blue.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Adobe Experience Cloud Blog

MARCH 30, 2015

Author: Michael Pollack Many of you are probably reading this blog on a mobile device, and you’re not alone. billion+ mobile devices on the planet and that number isn’t slowing down (more here ). On the receiving end of those mobile devices is a consumer that is continuously inundated with messages, content, and calls-to-action.

Mobile Marketing 48

Mobile Marketing B2B Thought Leadership Thought Leadership Marketo 48

Adobe Experience Cloud Blog

JUNE 25, 2015

Author: Ellen Gomes I think you’ve probably heard the buzz… mobile marketing is HOT, and that’s true, but instead of convincing you why mobile is important (it is), I want to take a look at how marketers are communicating to their customers via mobile devices. Push Notifications. Push Notifications.

Mobile Marketing 48

Mobile Marketing Peer-to-peer SMS Video Marketing 48

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

JUNE 11, 2015

Author: Sesame Mish Starting today, Marketo is excited to introduce to you a brand new series of vlogs (yes, you read that correctly), the first three of which will be on the topic of mobile marketing ! Just like with email marketing, subscribers must actively opt in to a company’s mobile marketing. Take a look…. Check it out!

Mobile Marketing 48

Mobile Marketing Marketing & Strategy Marketing Strategy Video Marketing 48

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Email marketing, content strategy, customer conversion, brand philanthropy, and social media – check out five high-level strategies to improve each of these marketing functions. . SOCIAL MEDIA. Leave behind: Social Media as a Place to Pitch. Adopt in 2020: Social Media as a Place of Engagement.

Marketing AI 174

Marketing AI Marketing & Strategy Marketing Strategy Peer-to-peer 174

Zoominfo

DECEMBER 21, 2020

The color illustrates the phone coverage for T-Mobile, which acquired rival Sprint in April. The map shows the literal market expansion T-Mobile achieved from the purchase. T-Mobile saw this opportunity with the aforementioned Sprint purchase. You may have seen the TV ads that show the United States largely enveloped in pink.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

Adobe Experience Cloud Blog

JULY 29, 2015

Author: Aden Forrest Marketers can no longer afford to ignore the power of mobile marketing. Deloitte’s Media Consumer Survey revealed that in Australia alone, 81% of people have a smartphone, and more than half have the trifecta of tablet, laptop, and smartphone. People like—no, LOVE—mobile. Mobile—The Future of Data.

Blast Campaigns 48

Blast Campaigns Advertising Mediums Mobile Marketing Mobile Advertising 48

Webbiquity

NOVEMBER 10, 2020

The importance of search means vendors need to focus on SEO as well as having a presence everywhere their buyers may find them online: software review sites, influential blogs, social media platforms, etc. They also need to embrace mobile-friendly media including video and podcasts. Review Sites Are Important (Usually).

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Adobe Experience Cloud Blog

MARCH 28, 2019

The 18- to 34-year-old cohort, specifically, has grown up with digital and mobile, and they not only value innovation in customer experiences that address their needs, they demand it.”. The report also found a travel brand’s mobile app is a key customer touch point—one that can either make or break the travel experience.

Generation 130

Generation Mobile Marketing Customer Satisfaction Thought Leadership 130

Valasys

FEBRUARY 19, 2024

From email marketing campaigns and lead nurturing to analytics and social media management, automation platforms offer excellent features – enabling marketers to streamline workflow, segment the audience, and drive engagement across multiple channels. CMS platforms help in creating mobile-friendly, user-friendly websites.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Adobe Experience Cloud Blog

JANUARY 29, 2015

For the past three months, Marketo and the Economist Intelligence Unit have teamed up to uncover exactly what is on the minds of the marketers around the world, and where they think marketing is going. Watching the massive impact social media has had on the marketing landscape over the last 5 years has been incredible.

Marketo 48

Marketo B2B Thought Leadership Thought Leadership Paid Search Agency 48

Adobe Experience Cloud Blog

FEBRUARY 5, 2016

Author: Koustubha Deshpande These are exciting times in the mobile app industry. But, in spite of this, one of the most common mistakes mobile app marketers make is that they treat their users as numbers or installs, rather than people. In mobile marketing terms, a 360-degree view is all about understanding the people using your app.

Mobile Marketing 48

Mobile Marketing Allocation Thought Leadership Work Management 48

Martech

FEBRUARY 9, 2022

Use the following questions to help you decide: Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. Do you have a sophisticated social media presence? Click here to download!

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Marketing Automation 97

Adobe Experience Cloud Blog

JANUARY 16, 2020

They will do so mostly at a brick-and-mortar store or online with mobile devices, with 88% of consumers willing to pay for same-day or faster delivery. Social media momentum. Equally, you can benefit from, and build upon, the existing social media presence the business has. Positive / growing reputation.

eCommerce 124

eCommerce Buy Marketing & Strategy Social Media 124

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Heinz Marketing

SEPTEMBER 9, 2021

Automation can be used for repetitive tasks such as email marketing or social media posting but also to provide a more personalized experience for prospects and customers. Marketo Engage. The landing pages, email templates, and mobile optimization has also been very satisfactory. Marketing Automation Platforms.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Work Management 111

Adobe Experience Cloud Blog

FEBRUARY 28, 2011

by Andrew Spoeth The phenomenal rise of social media has, without a doubt, created a wave of excitement in the online marketing industry. Social networks such as LinkedIn, Facebook, and Twitter are changing the way we as individuals, and as businesses, communicate. Will B2B social media communications replace email marketing ?

Social Media 48

Social Media Media Mobile Advertising Social Networks 48

Adobe Experience Cloud Blog

NOVEMBER 23, 2011

The era of mobile access is here. Our lifestyle has become mobile, thanks to nearly universal hand-held devices. How people consume media has been fundamentally changed and with it, so must B2B marketing and business practices. Mobile Payroll. Seesmic Social. Seesmic makes mobile social media marketing a snap.

Mobile Marketing 48

Mobile Marketing B2B Marketing Planning B2B 48

Convince & Convert

FEBRUARY 20, 2015

Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost ( Marketo ). You can also use social media and industry forums to scan for questions and listen for popular topics. Mobile-friendly marketing is becoming more and more important. How efficient and easy is interaction?

Lead Nurturing 165

Lead Nurturing Lead Scoring Lead Ranking Marketing Qualified Leads 165

Adobe Experience Cloud Blog

APRIL 20, 2018

Rather, it orchestrates the use of multiple touchpoints (social media, email marketing , inbound marketing—as well as traditional sales efforts) to engage in continuous conversations with your buyers. Mobile —Content is becoming more and more mobile, and marketing automation can make it more and more personalized as well.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Adobe Experience Cloud Blog

APRIL 20, 2020

Based on the answers you give back, the algorithm analyzes its database, searches for more of your online information (such as your social media channels), compares its data with your responses, and creates a “draft” site you can review – all in a few minutes. . If you like what you see, you can just hit publish.

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

Adobe Experience Cloud Blog

NOVEMBER 20, 2017

Mobile Marketing: Creating a Consistent Experience Across Devices. Your buyers are on different channels—so you need to be too (especially mobile). Adding mobile can be easy, but ensuring you have a consistent, unified experience across all channels is essential.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Planning 134

Adobe Experience Cloud Blog

JANUARY 15, 2020

These testimonials should be posted on your website and used in social media campaigns as well. Engaging customers on social media once they leave your store or buy your product online, to keep your product on their minds and have them come back next time. LinkedIn offers 80% of social media B2B leads , for example.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174