Ambal's Amusings

MAY 12, 2010

Restructure websites around buyer personas and buying stages, and/or launch prospect-focused microsites. Click and download FREE eBook from Marketo and ClickDocuments. Choose two or three key themes around which to develop a comprehensive content strategy for the year. Recommended Resources. Over to you. Related Blog Posts.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

SnapApp

MAY 24, 2016

The lead data went directly to their Marketo and Salesforce databases that allowed sales to follow up with powerful insights to the organization’s needs. They launched a microsite called Realize Real Results , which included different types of content (including interactive calculators and assessments.)

Top of Funnel 54

Top of Funnel Sales Qualified Leads Lead Ranking Microsite 54

Valasys

JULY 1, 2021

With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. Here are some of our favorite picks for marketing automation tools in no particular order: Marketo. f) A/B Testing.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

LeadSloth

AUGUST 11, 2009

For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work. Jep: What are you tips for creating effective landing pages and/or microsites? We have never found microsites to be a good investment of our time.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

SnapApp

FEBRUARY 23, 2016

Heidi Bullock , VP of Demand Generation at Marketo presented on “ The Right Message at the Right Time. She of course uses Marketo’s Real Time Personalization product which assists in changing the messaging and/or advertisements and pop-ups on your website to be more specific to different segments.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Customer Experience Matrix

DECEMBER 8, 2011

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

SnapApp

FEBRUARY 22, 2016

Heidi Bullock , VP of Demand Generation at Marketo presented on “ The Right Message at the Right Time. ” To show rather than tell some great customer success stories , Blackbaud created a microsite called Realize Real Results that hosted a variety of different content. Check out her presentation here. .

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Convince & Convert

JANUARY 14, 2016

T Rowe Price – This company created a microsite with an illustrated video-storybook to help people set up college funds for their kids. One of my favorite unexpected, successful examples comes from Marketo, an enterprise software company.

Content Marketing 92

Content Marketing Content Microsite Differentiation 92

Only B2B

JANUARY 24, 2018

This is among those content syndication tools which are been supported by other content syndication networks and partners such as Salesforce.com, Marketo, and HubSpot. In past years they have created ab quality readers helping the publishers to successfully promote new content ventures like microsites.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Adobe Experience Cloud Blog

JUNE 2, 2014

We ended up partnering with several major CPA associations and we built a bunch of microsites with relevant messaging to more effectively reach this new market. Marketo describes lead scoring in its Definitive Guide To Lead Scoring as a methodology for ranking leads in order to determine their sales-readiness.

Lead Ranking 48

Lead Ranking Lead Scoring Buy Leads 48

Customer Experience Matrix

NOVEMBER 18, 2009

This list should aim you at the right neighborhood to begin your search -- but don't be afraid to look elsewhere if you find a product that seems appropriate.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Content Marketing Institute

JANUARY 12, 2018

Another study (albeit a few years old) from Marketo found that more than a third of marketers don’t have a documented marketing plan. No more siloed landing pages, microsites, and leads pooled in Excel spreadsheets. Almost half of the respondents said they were “doing digital marketing” without a defined strategy. Click To Tweet.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

The Point

MAY 8, 2012

Information such as FAQs, product specs, or terms and conditions can be made available through links and tabs as part of a larger microsite. Remember, in situations where you have a lot to say: not every ounce of copy has to fit on the same page, especially if doing so forces key messages “below the fold.”

Landing Pages 100

Landing Pages Microsite Terms and Conditions Paper 100

Adobe Experience Cloud Blog

JULY 27, 2012

At Marketo, we have created a Social Media Policy document that outlines what social networks to participate in, how often, and what the ground rules are. Make it easily available to all staff through your company Wiki, HR sites, or even develop your own social media microsite. 2) Create a social media policy. 3) Show them the WIIFM.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Adobe Experience Cloud Blog

JULY 8, 2014

Hyundai : Built its microsite, BecauseFutbol.com, on Tumblr. The World Cup of Marketing Part 2: Volkswagen vs. Hyundai was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Instead of the familiar cry of “Gooooooooooooal” you hear “Goooooooooolf.”. Social Media. Modern Marketing'

Paid Search Agency 48

Paid Search Agency Microsite Television marketing Thought Leadership 48

SnapApp

JANUARY 24, 2017

Using email, paid media, social, and their website/microsite, Paycor was able to get in front of relevant audiences with this compelling, engaging material. . Participants in Summer School immediately received 10+ behavior points in Marketo so they’d get the appropriate follow-up. Follow-Up. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

Using email, paid media, social, and their website/microsite, Paycor was able to get in front of relevant audiences with this compelling, engaging material. . Participants in Summer School immediately received 10+ behavior points in Marketo so they’d get the appropriate follow-up. Follow-Up. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

Adobe Experience Cloud Blog

SEPTEMBER 14, 2011

by Carol Fox In The Rise of the Revenue Marketer , part of Marketo’s Revenue Masters webinar series, Pedowitz Group CRO Debbie Qaqish and Andrew Gaffney of the DemandGen Report come together to discuss what it takes to be a Revenue Marketer. Revenue-Focused Creative and Revenue-Focused Content. How are you a Revenue Marketer?

Top of Funnel 48

Top of Funnel Peer-to-peer Digital Marketing Funnels Microsite 48

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Accomplish this by hosting a donations microsite where you create matching donations. Share your commitment to philanthropy by empowering your existing customers and partners to give to a cause they care about. Your philanthropy builds goodwill and shows care for the community, as well as sets you apart from your competition.

Top of Funnel 48

Top of Funnel Tips Planning Advertising Agencies 48

Adobe Experience Cloud Blog

AUGUST 9, 2012

This can take place during a formal social media training day or even a social media microsite. Centralize your Social Media Strategy: 6 Steps to Creating a Social Media Governance Board was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. 6) Make sure to schedule a regular meeting cadence.

Social Media 48

Social Media Media Marketing & Strategy Microsite 48

Adobe Experience Cloud Blog

JUNE 16, 2010

Not to pile on, but today my audiences are interested in content in formats beyond traditional text-based documents including: web pages and microsites, blogs and online articles, audio podcasts, digital video, live web conferences, mobile devices and linked into a plethora of social media sites (to name just a few).

Thought Leadership 48

Thought Leadership B2B Thought Leadership Lead Nurturing Microsite 48

Adobe Experience Cloud Blog

APRIL 9, 2009

I enjoy it so much that I will start my own demand generation practice this summer, working together with companies like Marketo. They help capturing more leads on the website with effective landing pages or microsites. What do you think are the biggest opportunities companies have for more effective demand generation?

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI.

Paid Search Agency 40

Paid Search Agency ROI Companies Storytelling 40

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Marketing Automation. Business Goal. Call Logging.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

The Point

MAY 30, 2012

Spear developed a multi-step demand generation program that combined online text and display advertising, mobile landing pages, social sharing, and automated email response powered by Marketo , MobileIron’s marketing automation platform. Here’s how the campaign worked: 1.

Demand Generation Agencies 100

Demand Generation Agencies Work Management Demand Sales Leads 100

Customer Experience Matrix

MARCH 25, 2012

These capabilities make Kwanzoo substantially more versatile than a conventional marketing automation system, which would rely on campaign flows or manually-embedded links to manage the page sequence and could only deploy on emails or microsites generated by the marketing automation system itself.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Marketing Automation Services 120

SnapApp

AUGUST 9, 2017

Marketo reports some astounding statistics in their article How is Personalization Changing the Face of Marketing? It began with a fleet of custom-engineered pizza delivery cars, but it was the interactive microsite that brought the campaign to the masses. Chanel did this with their Inside Chanel microsite.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Adobe Experience Cloud Blog

OCTOBER 17, 2018

No matter if you’re looking to create a digital brochure, flyer, poster, online advertisement, landing page, microsite, or website—all require excellent user experience (UX). The post Graphic Design in the Modern World: What Marketers Need to Know appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Design 134

Design Advertising Agencies Planning Microsite 134

Adobe Experience Cloud Blog

AUGUST 6, 2015

For Marketo, the roadshows bring marketers from around the globe into the Marketo Marketing Nation. In the past, Marketo gave all roadshow attendees a Starbucks gift card as a thank you touch. Interested in seeing what a Marketo roadshow looks like? Check out our microsite to register and learn more!

Thought Leadership 48

Thought Leadership Marketo Best Practices Microsite 48

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

With updated CSS support by email clients, improved customer touchpoints for personalization prospects, and a pinch of creativity is all emails need to soon become ‘Mailable Microsites’. The post 7 Tech Trends in Email for Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Email Marketing 134

Email Marketing Trends Planning Paid Search Agency 134

Adobe Experience Cloud Blog

MARCH 1, 2017

This value also inspired us to create our People for Periods project, an interactive microsite to educate and help destigmatize menstruation in honor of Women’s Health Week. This type of thinking has helped my company come up with many content ideas. For example, one of our values is “be good to each other.”

Paid Search Agency 48

Paid Search Agency Advertising Agencies Content Thought Leadership 48

SnapApp

NOVEMBER 17, 2016

This epic microsite from Wired in partnership with Netflix won awards for its editorial-style native content. Marketo offers their audience two kinds of webinars to meet customers where they are: on-demand or real-time. This A Love Story Game from Chipotle is actually a mix of mediums. ROI Calculator.

Demand Generation 48

Demand Generation Demand Microsite Generation 48

Adobe Experience Cloud Blog

OCTOBER 30, 2012

In your continuous search for the “perfect sales leads ” for your company, you can literally apply hundreds of scores for positive behaviors surrounding trade shows, seminars, livestreamed events, web pages, microsites, online courses, certifications, community, podcasts, videocasts, and so much more.

Lead Scoring 48

Lead Scoring Lead Ranking Marketing Qualified Leads Sales Qualified Leads 48

Kapost

OCTOBER 31, 2016

Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. Example: Marketo. Example: Salesforce. 2) Content Management Systems (CMS). But content without structure would be chaos. 5) Outreach and Promotion.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48