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The Mx Group
MAY 5, 2017
At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. Focus on actions that actually matter to your buying cycle, like specific white paper clicks or form fills. Where was I, you ask?
SmartBug Media
NOVEMBER 3, 2020
UTM Medium = Display. For instance, if a lead downloads your Q4 Travel Industry Outlook white paper, you can add them to your white papers campaign (or you can be more specific and create campaigns for each white paper you produce—it’s up to you!). Campaign name. Keyword term. UTM Content = Test-3.
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The Point
JULY 13, 2012
I have my concerns, however, about extending it to lead nurturing and the email medium. I’m not sure the same expectation extends to email, a medium for which I would suggest the bar is significantly higher in terms of relevancy and value. Or can you get away with a link to content, perhaps content that’s not even your own?
Adobe Experience Cloud Blog
JULY 17, 2018
From my experience through the case studies I’ve been involved with at Marketo and the feedback I’ve gathered from sales (because they are on the frontline of feedback—and we’re all about that marketing and sales partnership!) In fact, it’s been proven that storytelling can have a profound impact on the decisions we make.
Adobe Experience Cloud Blog
OCTOBER 16, 2014
Author: Ellen Gomes At Marketo we have a pretty interesting and diverse set of infographics – covering topics from marketing automation and social networks , to kittens and bacon. But those are just examples of how versatile infographics can be as a content medium. Infographics for everyone! Content Marketing b2b B2C Consumer'
Adobe Experience Cloud Blog
APRIL 1, 2011
I’d like to share some of the webinar promotion techniques we’ve used at Marketo, our top 5 ways to increase webinar attendance. One of the biggest differences between a live webinar and a recorded one, or other media like white papers, is the ability to actually interact with the expert.
Adobe Experience Cloud Blog
JULY 12, 2010
There are many ways to do this, but typically you are either sharing information about a white paper or newsletter via a Tweet or permantly posting a link up that resides in a social media page that allows someone to subscribe to your emails without ever leaving the social media site. . At Marketo we call this a drip campaign.
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