Adobe Experience Cloud Blog

MAY 9, 2013

Other states were pumping their settlement funds into huge media campaigns with in-your-face TV ads. Instead of trying to engineer a media campaign, they created something much more sustainable. That’s with no mass media. Modern B2B Marketing Social Media' And do it in Big Tobacco’s back yard was not an easy task.

Word of Mouth 48

Word of Mouth WOM Paid Search Agency Television marketing 48

Adobe Experience Cloud Blog

AUGUST 16, 2012

I was particularly struck by the actual data that showed how buyers are using social media in the process, especially by age. Some key findings: Overall use of social media in buying is still somewhat low. People are on social media not to hear from advertisers, but to hear from friends.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

Adobe Experience Cloud Blog

JULY 6, 2010

Brian Solis of FutureWorks kicked off the next session, Visualizing the Opportunity for B2B Marketers in Social Media. shannan0 : If someone is the center of attention of an audience you want to reach, you need to interact with them via social media. funnelholic : 52% of b2b marketers say lead generation is their biggest challenge.

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

Inbox Insight

NOVEMBER 13, 2018

Why you should use a mix of media. Owned media is all the channels you create and control, such as your website, blog, email newsletter, sales collateral and social media accounts. Owned media is all the channels you create and control, such as your website, blog, email newsletter, sales collateral and social media accounts.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52