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3 Content Strategy Lessons From Iconic Brands

Adobe Experience Cloud Blog

According to Wikipedia: “At its height, the chain had 48 locations in thirteen states. The quote is this: “Red Bull is a media company that happens to sell energy drinks.” (See Nevertheless, think about it: The leap from seller of a sports drink to international media powerhouse is neither an obvious nor easy one.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. What really impresses me is that Techrigy is a serious social media monitoring solution.

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Marketing Automation: When and Where to Implement

BOP Design

The best explanation of marketing automation is from Wikipedia: Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. [1].

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That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014

Adobe Experience Cloud Blog

If you search “e-mail” in Wikipedia, it redirects to the correct spelling: email. According to this Facebook post by the AP , “the public’s voice — the preference of social media activists, including within the AP — played a significant role in AP’s decision.” It’s time to drop it.

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That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014

Adobe Experience Cloud Blog

If you search “e-mail” in Wikipedia, it redirects to the correct spelling: email. According to this Facebook post by the AP , “the public’s voice — the preference of social media activists, including within the AP — played a significant role in AP’s decision.” It’s time to drop it.

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How Will 50 Billion Connected Devices Affect The Future of Marketing?

Marketing Insider Group

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. But increasingly, Google rates the best content as non-commercial and that moves companies down in favor of sites like Wikipedia and in some cases, some of Google’s own content.

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Hey, Salespeople — Welcome to Meme Selling 101!

Adobe Experience Cloud Blog

It tends to spread rapidly over the internet, often through social media. As a Marketo account exec, I have been in many long negotiation sessions working out all of the fine print. To learn about them, visit the Wikipedia of memes. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.