Adobe Experience Cloud Blog

AUGUST 10, 2017

A few weeks ago, on #marketochat, we discussed How to Increase Your B2B Social Media Engagement with Social Media Influencer, Neal Shaffer. Today, having social media presence is a necessity for any B2B organization. So how can organizations not only participate in social media but succeed and drive social media engagement?

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Social Media B2B Thought Leadership Media B2B 134

Adobe Experience Cloud Blog

NOVEMBER 30, 2016

Author: Mike Tomita Social media is a popular channel of choice, with 2.31 billion active social media users and 1.97 billion active mobile social media users worldwide, according to data from We Are Social—and it’s getting better by the minute. Social Media Advertising is Pay-to-Play.

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Spending Ads Mobile Advertising Thought Leadership 48

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

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Social Media Social Marketing B2B Marketing Media 120

Webbiquity

NOVEMBER 10, 2020

But beyond that, there’s a big disconnect between the resources buyers rely on and tactics vendors use… “In short, vendors spend more time and marketing dollars on content that buyers don’t consume as much. They also need to embrace mobile-friendly media including video and podcasts.

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Enterprise Management Sales Management Work Management Marketing Management 299

Adobe Experience Cloud Blog

MAY 24, 2019

Social media. Of course, not all social media promotion is created equal. In fact, 68% of marketers intend to increase their spend on social advertising in 2019, according to recent SocialMediaToday research. How you decide to engage users through social media, evaluating your ROI is crucial.

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Social Media Advertisements Advertising Marketing Automation Services 134

Top Rank Marketing

FEBRUARY 1, 2017

This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Marketo surveyed over 1,300 marketers, B2B and B2C, to track progress across five different categories. Overall, Marketo reports that 34% of marketers surveyed currently practice ABM. 4: Social Media Ads. 5: Measurement.

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Advertising Benchmark Marketo Account Based Marketing Organization 52

SnapApp

MAY 4, 2017

You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . Here are my top takeaways from the spending five days at two events, and quite a bit of time in the air. . We gave away 300 Mimosas in about 90 minutes at Marketo.

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Marketo Eloqua Marketing Automation Services ABM 67

Adobe Experience Cloud Blog

JANUARY 4, 2019

The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. If you need more advanced social media competitive analytics, tools like Rival IQ, SproutSocial, Klear, or SEMrush can provide them.

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Small Business Marketing Social Media Tips Media 134

ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). Marketo continues to experience tremendous growth.

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Marketo Marketing Automation Services Work Management Marketing Management 100

Adobe Experience Cloud Blog

OCTOBER 21, 2020

With the slashing of marketing budgets heard around the world, social media and online advertising costs dropped suddenly when the lockdowns began. The cost of impressions on Facebook went down due to fewer advertisers, yet more people were spending time online. Tip 1: Increase your advertising when it’s advantageous.

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Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 174

Adobe Experience Cloud Blog

MARCH 12, 2018

If you meet any social media marketing manager, they’ll tell you, one of the most important facets of their job is to be able to analyze data and make quick decisions. As social marketers, we should always be monitoring social media engagement. Potential customers use social media to i nteract with brands. Engagement .

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Social Media Allocation Social Marketing Multi-Channel 134

Oktopost

NOVEMBER 18, 2020

No matter what you do, don’t pass your leads directly to the sales team’ – Jon Miller, Marketo. No one likes spending needless amounts of time trying to figure out how to get things done or executing pointless and tedious tasks when there could be easier ways of doing things, in turn, getting the needed results.

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Social Media Top of Funnel Lead Ranking Lead Scoring 89

Buzz Marketing for Technology

MAY 28, 2014

To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages, coupled with billions on media to promote their offerings.

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Paid Content Advertising Agencies Cost per Acquisition Media 100

Only B2B

MARCH 13, 2024

By partnering with relevant industry publications and social media groups, you expose your content to a much larger audience actively searching for solutions in your area. The Investment: What it Takes According to Semrush, 80% of content marketers who are successful spend more than 10% of their marketing budgets on content.

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ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Sprout Social

JUNE 28, 2023

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Why use marketing automation?

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Marketing Automation Services Marketing Automation Enterprise Management Automation 107

Biznology

JANUARY 19, 2018

John Whelan heads the for-profit media division of HIMSS , the global association for healthcare information and technology. Spending 80% of marketing investments on net new customer acquisition spells doom for B2B marketers, especially those in SaaS and other subscription businesses,” says Gershik.

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Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Adobe Experience Cloud Blog

MARCH 26, 2020

According to Gartner , Gen Z is “ready to spend” with an estimated $143.2 Access to and influence on their parents’ disposable income and spending decisions is also a consideration. A major function of social media and digital connection for Gen Z is to escape the stresses of teenage life. Use the power of social media.

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Planning Paid Search Agency Work Management Social Media 174

Adobe Experience Cloud Blog

JANUARY 22, 2020

Television spawned the rise of video marketing on social media. How do they consume media? What types of media draws them in? The answers to these questions will help you build a media strategy that fits easily into your audience’s lifestyle. Nontraditional Media Types to Consider. And on and on and on.

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Top of Funnel Lead Scoring Lead Ranking Leads 161

Adobe Experience Cloud Blog

MARCH 25, 2020

Employees were spending their days in back-to-back meetings that left them little time to complete the tasks and goals that were assigned during these meetings. While Ferris was writing about The Pareto Principle, companies like Marketo were creating marketing automation software that would make it possible to implement it on a larger scale.

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Marketing Automation Services Marketing Automation Automation Work Management 147

SmartBug Media

MAY 22, 2020

As your leads come into Marketo, it's nice to have a way to continue the conversation and build up the trust of your company. You can do this by creating nurture programs with Marketo's Engagement Program. Marketo simplifies the process with dynamic features. Using email in your marketing strategy can lead to powerful impact.

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Email Marketing Planning Top of Funnel Marketo 104

KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. Great news, right!? Think Beyond B2B.

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Social Media Media B2B Tips 96

Adobe Experience Cloud Blog

APRIL 30, 2018

Last year, Marketo kicked off a multiyear alliance with Google Cloud, to migrate our entire infrastructure to the Google Cloud Platform. Currently, the Marketo Engagement Platform manages nearly half a trillion of these interactions every year. Introducing Marketo Audience AI.

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Marketing AI Campaigns Elasticity Marketo 128

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

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Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Adobe Experience Cloud Blog

OCTOBER 17, 2012

by Phil Fernandez Well, it’s been a busy couple of weeks for us here at Marketo! I’ve (almost) recovered after a massive Marketo presence at Dreamforce with our friends at salesforce.com. One of the headlines from Dreamforce was obviously salesforce.com’s launch of their Marketing Cloud.

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Marketo Marketing Automation Services Salesforce.com Video Marketing 48

Oktopost

MARCH 11, 2020

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. And with the social media marketing landscape changing at such a fast pace, brands must build employee advocacy programs around trust and transparency. I love LinkedIn.

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Linkedin Enterprise Management Work Management Marketing Management 138

Contently

JANUARY 31, 2023

It works with natural language processing (NLP) AI that “reads” or “listens” to what consumers say in product reviews, in conversations with customer support personnel, on social media, and in survey responses. It then analyzes those conversations to understand consumer attitudes about the brand.

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Marketing AI Paid Search Agency Content Marketing Planning 132

Oktopost

FEBRUARY 28, 2021

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. And with the social media marketing landscape changing at such a fast pace, brands must build employee advocacy programs around trust and transparency. I love LinkedIn.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

But if you start spending on SEO, email marketing, paid search, or any other tactic before setting up a strategy, you’re going to miss out. True marketing automation involves predictive analytics , social media marketing, email marketing, lead generation, and more. Marketers love to specialize. Influencer relations.

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Startups Paid Search Agency Planning Autoresponders 173

Adobe Experience Cloud Blog

JANUARY 25, 2017

Author: Ellen Gomes Social media is one of the most powerful ways to reach and engage with your buyers today. Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they actively tune in to for information. Roles and Responsibilities.

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Social Media Media Ad Building Paid Social Agency 48

ClearVoice

APRIL 14, 2023

Customers taking desired actions A KPI measuring customer decisions typically involve measuring the degree to which they do things that don’t involve spending money. For example, a KPI could measure how often a piece of content inspires a customer to call your sales team, send an email, or share a post on social media.

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Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman What a packed day here at the Marketo User Summit! Lori proceeds to discuss a variety of stats from various Forrester research reports that define how marketers are currently spending their time and dollars: 22% of B2B marketing budgets are allocated to lead management. Social media is a great way to widen your reach!

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Marketo Enterprise Management Allocation Forrester 48

Adobe Experience Cloud Blog

JANUARY 15, 2016

I was able to work with some of the first ad servers and at one of the earliest programmatic paid media companies, Right Media, spending several million dollars per month acquiring paid media. It’s been really exciting to see the vast growth and development in technology supporting paid media acquisition.

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Paid Search Agency Advertising Agencies Work Management Account Based Marketing 48

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Email marketing, content strategy, customer conversion, brand philanthropy, and social media – check out five high-level strategies to improve each of these marketing functions. . SOCIAL MEDIA. Leave behind: Social Media as a Place to Pitch. Adopt in 2020: Social Media as a Place of Engagement. EMAIL MARKETING.

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Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Adobe Experience Cloud Blog

AUGUST 10, 2016

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them. of internet users who are on it?

Social Media 48

Social Media Peer-to-peer Social Marketing Media 48

Adobe Experience Cloud Blog

MAY 10, 2017

That’s because studies show that earned media is considered the most trustworthy form of marketing. Here’s an example of a tweet Marketo shared that does this: Incentivize It. but I urge you to consider the page where I spend most my time: the press room. Memorialize It. Share your experience in the comments below.

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Press Thought Leadership Marketo Advertising Agencies 133

LEADership

DECEMBER 9, 2016

Why the intense focus on social media marketing these days? It’s where your customers are: 74% of adult internet users are active on social media and 55% of buyers use social media sites when researching products. So what’s the best way to approach social media? billion active monthly users.

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Social Media Media Marketing & Strategy Buyer Personas 40

SmartBug Media

OCTOBER 30, 2019

Or spending hours on end tracking down information, manually sending out emails, and following up with leads? HubSpot , Marketo , and Pardot (in no particular order) are three of the main providers in the marketing automation world. Sales agents spend 22% more time selling when marketing automation is deployed. Source: Marketo).

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Marketing Automation Services Enterprise Management Marketing Automation Work Management 60