KoMarketing Associates

JUNE 8, 2012

Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. B2B Marketing: Facebook vs. How B2B Marketers Are Scoring Big with Social Media. Marketing in Social Media: What Works for European Marketers. How B2B Marketers Are Scoring Big with Social Media.

Mobile Marketing 120

Mobile Marketing Inbound Marketing Social Media Social Marketing 120

Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). Marketo continues to experience tremendous growth.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Email marketing, content strategy, customer conversion, brand philanthropy, and social media – check out five high-level strategies to improve each of these marketing functions. . “We noticed you searched for comfortable running shoes. SOCIAL MEDIA. Leave behind: Social Media as a Place to Pitch.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

SalesIntel

NOVEMBER 17, 2022

The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. Focus on Search Engine Optimization (SEO). Depending on your goals there are different levels of search engine optimization. Here are 7 GTM Strategies for EdTech Marketing: 1.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Sprout Social

JUNE 28, 2023

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Why use marketing automation?

Marketing Automation Services 109

Marketing Automation Services Marketing Automation Enterprise Management Automation 109

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Sprout Social

AUGUST 28, 2023

According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts. Social media scheduling.

Marketing AI 87

Marketing AI Marketing Automation Services Enterprise Management Planning 87

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

But if you start spending on SEO, email marketing, paid search, or any other tactic before setting up a strategy, you’re going to miss out. Search engine optimization may sound simple, but it’s one of the most complex areas of marketing. Marketers love to specialize. Influencer relations.

Startups 173

Startups Paid Search Agency Planning Autoresponders 173

Adobe Experience Cloud Blog

APRIL 4, 2017

As the Director of Online Marketing at Marketo, I get these asked these two questions all the time. Optimize for search engines. Make sure your website is coded in a way that will allow search engines to access, understand, and rank the content on your pages. Paid Search. Social Media. What works?

Paid Content 134

Paid Content Paid Search Agency Marketing Budget Marketing & Strategy 134

Only B2B

FEBRUARY 28, 2024

By analyzing website visits, content downloads, and social media engagement, intent data platforms create a comprehensive buyer journey map. Seamless integration: Integrates with popular marketing automation platforms like Salesforce and Marketo. Blindly searching for leads wastes time and resources.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

KoMarketing Associates

JANUARY 2, 2018

A while back I wrote a post on how to integrate social media into everyday B2B marketing strategy. One of the recommendations was to set 15 minutes a day to social media activity, making this activity a priority and not just a task. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Adobe Experience Cloud Blog

AUGUST 10, 2018

Legend has it that one of the earliest searches typed in Google was for the name “Gerhard Casper.” Previous searches of this name on AltaVista, the premier search engine before Google returned web pages for Casper the Friendly Ghost. Its search result returned Gerhard Casper, President of Stanford University.

SEO 113

SEO Marketing Strategy Marketing & Strategy Content Marketing 113

KoMarketing Associates

DECEMBER 20, 2016

And, in my presentation for the Boston Marketo User Group earlier this year, I explained how content marketing now plays a critical role in KoMarketing’s own inbound lead generation channel. 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year. 30 B2B Social Media Tips for 2016.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

And, in my presentation for the Boston Marketo User Group earlier this year, I explained how content marketing now plays a critical role in KoMarketing’s own inbound lead generation channel. 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year. 30 B2B Social Media Tips for 2016.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

SmartBug Media

SEPTEMBER 29, 2021

Schema markup, or structured data, is a snippet of code you add to your website pages that helps search engines better understand and define your content. Structured data can define everything from videos to local SEO , and it can help you appear on the search engine results page (SERP). The Recent Evolution of Schemas.

FAQ 98

FAQ Ad Building SERP Inbound Marketing 98

SmartBug Media

APRIL 4, 2022

Top intent data providers are able to use cues from internet searches and activity to determine if a user is working through preliminary research or if they are ready to identify the right solution to their problems and possibly buy from your company. TechTarget Priority Engine. Read the full case study on its website.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Adobe Experience Cloud Blog

AUGUST 10, 2016

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them. of internet users who are on it?

Social Media 48

Social Media Peer-to-peer Social Marketing Media 48

Adobe Experience Cloud Blog

JANUARY 18, 2019

You can optimize your website in the search engines to boost the chances of particular products or services being served up higher in search engine results pages (SERPs) , thus increasing your visibility with prospective consumers. Your Online Shop Window.

Marketing Websites 134

Marketing Websites Marketing & Strategy Template SERP 134

Adobe Experience Cloud Blog

AUGUST 7, 2018

Social media is a prime example. The important thing to remember about Google’s machine learning engine is that it is learning your preferences to better tailor your experience. Image searches that are combed and classified just for you have been around since Google’s dawn. I live about a half hour away from the Marketo office.

Examples 134

Examples Classified Ads Paid Search Agency Internet Marketing 134

Martech

FEBRUARY 12, 2024

She couldn’t keep spending money on search words, emails, and sales events that didn’t produce revenue. Because sales and marketing operate from the same customer data set, marketing operations individuals should be familiar with sales force platforms such as HubSpot, Marketo, and Salesforce. It had to be different.

Paid Search Agency 102

Paid Search Agency Planning Ad Building Enterprise Management 102

Adobe Experience Cloud Blog

MAY 29, 2019

Search—The front door to your content. Search engines can be one of the best routes for getting your content is seen—not to mention, one of the cheapest. With search engine optimization (SEO), you can tailor your content to perform better and get closer to the prized first-page position.

Demand Generation 134

Demand Generation Paid Content Distribution Demand 134

Adobe Experience Cloud Blog

SEPTEMBER 24, 2018

When consumers enjoy these types of blogs, they often share them with their friends on social media making this a powerful word-of-mouth marketing tool. Blogs Can Improve Search Engine Rankings. One of the best things about blogs is that they can help to improve a company’s search engine rankings.

Paid Search Agency 134

Paid Search Agency Ads Marketing Websites Lead Scoring 134

Directive Agency

DECEMBER 11, 2018

There is no doubt that B2B social media marketing has become an increasingly dominant key ingredient for a successful marketing strategy — but first, what is social media marketing? What is Social Media Marketing (SMM)? LinkedIn is the number one social media platform for B2B companies. Why is it important?

Social Media 40

Social Media Social Marketing B2B Marketing Media 40

ClearVoice

APRIL 14, 2023

For example, a KPI could measure how often a piece of content inspires a customer to call your sales team, send an email, or share a post on social media. Social media indicators Social media indicators vary depending on your goals. Social media analytics tools. Some examples include Marketo, Eloqua, and Pardot.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. What really impresses me is that Techrigy is a serious social media monitoring solution.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Adobe Experience Cloud Blog

APRIL 20, 2020

Based on the answers you give back, the algorithm analyzes its database, searches for more of your online information (such as your social media channels), compares its data with your responses, and creates a “draft” site you can review – all in a few minutes. . If you like what you see, you can just hit publish.

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Page views, email opens, white paper downloads, site search strings, and so on. You do a search. Just Ask Google.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

SmartBug Media

FEBRUARY 4, 2020

SEO share of voice is analysis that shows which websites rank most frequently for a given set of keywords or topics in organic search. This type of exercise helps website owners better understand competitive pressures in search engines as well as identify link building, content creation, and social media opportunities.

SEO 96

SEO SERP Domain Analysis 96

Ambal's Amusings

FEBRUARY 5, 2010

" Michael Stelzner is author of the book Writing White Papers , founder of SocialMediaExaminer.com and an organizer of summits such as Social Media Success Summit and Copywriting Success Summit. " Social media strategies will be as commonplace as using a fax machine—every business will need to be in the game.

Social Media 100

Social Media Media Paper Copywriting 100

The Point

MARCH 18, 2014

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? Those days are long gone.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

Valasys

DECEMBER 21, 2022

So naturally, the search engine optimization process is becoming more complex and requires more and more new solutions. You decided to find out how much does a website cost and entered the following search query in Google. So, the higher a website is in the list, the more authoritative it is considered by the search engine.

Link Building 40

Link Building Tactics Ad Building Brand Identity 40

Adobe Experience Cloud Blog

JUNE 16, 2017

So far this year, Google has launched a number of new features designed to make search results more user-friendly—and to claim more clicks for themselves: Search Carousels —In February, new carousels popped up above search results for a variety of B2B queries. Image source: Search Engine Land.

CMO 113

CMO SEO Banner Ads B2B Thought Leadership 113

SmartBug Media

AUGUST 31, 2020

When you perform a Google search for your favorite product, service, or business category (e.g., financial software), there’s a great chance that websites such as Capterra or G2 will show up high in the search engine results. Use Rich Media When Available. Bonus: Make Review Acquisition Part of Your Overall Strategy.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

KoMarketing Associates

APRIL 11, 2013

The report also does a “deep dive” into organic search, paid search, and social media metrics. Social Media Use in the Industrial Sector. GlobalSpec recently conducted its third annual Social Media Usage Survey of engineering, technical, manufacturing, and industrial professionals.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

SmartBug Media

OCTOBER 12, 2020

Paid Search and Paid Social. We believe that people don’t lie to their internet search bar (like Google), and we keep a tight ear to the ground for what keywords prospects are searching that take them to your website—or your competitor’s website. Lead Conversion Paths. Contextual Marketing.

Paid Search Agency 80

Paid Search Agency Paid Social Agency Service Lead Ranking 80