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7 Social Media Activities You Can Do in Under 15 Minutes

Adobe Experience Cloud Blog

Success with content on social media can be simple if you’re organized and focus on efficiency. Follow them, and soon you’ll build a full-blown social media content calendar to drive traffic and growth. This means you will be able to add RSS feeds of your favorite blogs and media. How does it work?

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No Leads from Social Media? No Excuses.

The Point

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. Here they are, in a nutshell: 1.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

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How to Integrate Social Media and Blogging from The Art of Social Media

Adobe Experience Cloud Blog

A few years ago, blogging and social media were separate. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other. ~Seth Godin.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. What really impresses me is that Techrigy is a serious social media monitoring solution.

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4 Tools to Make You a Content Curating Master

Adobe Experience Cloud Blog

Feedly enables me to subscribe to websites and blogs via RSS. I subscribe to over 200 sites, so I organize them into categorized folders: Content Marketing , Social Media , SEO , etc. Word of caution: don’t try and automate 100% of your social media. Manual Curation via Feedly. I monitor comments, likes, and retweets frequently.

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Cheap and Free Alternatives to Content Marketing Conferences

ClearVoice

Bonus tip: Use an RSS reader like Feedly to aggregate the feeds of several of your favorite blogs for easy aggregation and consumption. A few of the top webinar sources for marketers include: Marketo. Some of the conferences that offer on-demand viewing include: Social Media Marketing World. Social Media Examiner.