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150+ Questions for Your Marketing Automation RFP

Customer Experience Matrix

Summary: I've posted a list of nearly 200 RFP questions that I hope many people will adopt to their own needs. Death, taxes and RFPs. In my on-going humble efforts to serve the industry, I’ve posted nearly 200 detailed questions that could serve as the backbone for many RFPs. If it's used widely, buyers and vendors both benefit.

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The Truth About Intent Data

Rev

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. When I first heard about third-party intent data five years ago, I loved the idea. First, what is intent data?

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Your ABM Questions Answered: How Acxiom Built a Sales Pipeline in 120 Days

Strategic-IC

they go into a Marketo engagement programme. Acxiom invested with us over that four-month period around £55,000, plus some media spend. Jo: We recently had this question from our New Logo team who were actually answering an RFP, so already in that process. Jo: Just to add to that. Alex: Full disclosure. million [in pipeline].

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How to reduce event costs by optimizing your virtual event budget: 11 top tips

SpotMe Blog

And there are some great bots out there that can help with things like social media engagement or even providing customer support. Download our event management RFP template and find the vendor that will help you reach your goals. #11 There are all kinds of things that you can automate. From registration and check-in to the agenda.

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Interesting Infographics: Nurture Your Leads With Narrative

LEADership

This week’s infographic by Marketo focuses on how to use narrative to nurture leads and reminds us that it can take an average of 10 marketing touches for a prospect to move through the sales funnel to a purchase. Demand Generation Infographics Lead Generation Lead Nurturing home infographic lead nurturing Social Media viral'

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Awaken the Dead! How to Re-Engage Your Audience with Reactivation Campaigns

Adobe Experience Cloud Blog

I thought it would be a good idea to examine these emails and also to think about “reactivation” techniques in other channels—like mobile and display/paid media. But now that we’re in 2015, and mobile marketing is king, marketers need to think about how they’re doing reactivation on mobile as well as on display/paid media channels.

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Event Registration Software: 13 Top Picks For Your Events [2023]

SpotMe Blog

Common integrations include Hubspot , Salesforce , Marketo , or Veeva if you’re a life science or pharma company. 52 reviews) To find the event platform that meets all your event registration and other event needs, download our event RFP template and start sending it to vendors right away. #7 Reviews G2 Score: 4.5 (249